Cultural Insights - Suggests experiencing a Finnish sauna to understand the Finnish mindset [1] - Highlights the connection between Finnish people and nature, though difficult to articulate [1] Sensory Experience - Describes the use of birch [2] - Conveys the experience of coldness [2]

Market Trends - The number of public saunas in Britain has more than doubled in the past year [1] Industry Analysis - The British Sauna Society reports the increase in saunas, but the health benefits are still debated [1]

Market Trends - The number of public saunas in Britain has more than doubled over the past year [1] Health & Wellness - Whether public saunas offer real health benefits remains a hot topic [1]

Finland is the undisputed sauna capital of the world, with approximately one sauna for every 1.6 people. Voluntary sweating is starting to catch on elsewhere, too. What does the research say about it? https://t.co/sZMcVuoev6 ...