Brands hijack our memory. And maybe that's not a bad thing. You see, we think of our brains as something we can control. We have a expectation of our brain.We think that it's neat. We think that it's organized. We think that it's intentional.But in reality, it's totally different. Our brains are messy. They are emotional. They they have sensory elements and they are biased.We have so many things in our brains going on at the same time. Our brains keep what's familiar and forgets what not. And great brands, ...