Core Insights - Disney is implementing a new round of price hikes for its streaming services effective October 21, 2025, following a previous increase in October 2024 [1][2] - The price changes will affect standalone subscriptions for Disney Plus, Hulu, ESPN, bundles, and Hulu Plus Live TV [1][2] Pricing Changes - Legacy subscribers of the Disney Plus Premium, Hulu, ESPN Select bundle will see their monthly fee increase from $22 to $25, while the Hulu Plus Live TV legacy plan will rise from $88 to $95 [3] - Certain subscriptions, such as Hulu's ad-free plan and the ad-free Disney Duo bundle, will not see price increases [3] New Monthly Pricing Breakdown - Disney Plus with Ads: $12 - Disney Plus without Ads: $19 - Hulu with Ads: $12 - ESPN Select with Ads: $13 - Disney Plus and Hulu bundle: $11 - Disney Plus, Hulu, and ESPN Select bundle: $20 (without Ads: $30) - Disney Plus, Hulu, and HBO Max bundle: $20 (without Ads: $33) - Hulu Plus Live TV (with Disney Plus, ESPN Select): $90 (without Ads: $100) - Hulu Plus Live TV only: $89 [5] Market Context - With these changes, Disney's on-demand streaming services will align more closely with competitors like Peacock, Apple TV Plus, and HBO Max, while its live TV service will be priced higher than YouTube TV and comparable to traditional cable packages [5]

Core Viewpoint - Apple TV+ is increasing its subscription price by $3 per month, marking the third price hike in three years, with the new price set at $12.99 for U.S. customers and select international markets [1][2]. Pricing Changes - The new subscription price will take effect 30 days after the next renewal date for existing users and is effective immediately for new customers [2]. - The previous price hike occurred in 2023, when the monthly subscription rose from $6.99 to $9.99 [2]. - The annual subscription rate of $99.99 remains unchanged [2]. Financial Performance - Apple is reportedly losing $1 billion annually on its streaming service, spending approximately $4.5 billion per year on content, while having around 45 million subscribers [4]. Industry Context - Other streaming services have also raised their prices recently, including NBCUniversal's Peacock and Netflix, which have increased their subscription rates by similar amounts [5]. - Apple TV+ launched in 2019 at a price of $4.99 per month and has since focused on original content to compete with other platforms [6].