Core Insights - The "Wai Li" project is positioned as an international commercial and entertainment complex in Beijing's urban sub-center, leveraging the advantage of three intersecting metro lines to enhance accessibility and attract visitors [2][4][9] - The project aims to integrate various functions such as shopping, entertainment, and accommodation, creating a new urban lifestyle and promoting high-quality urban development through a TOD (Transit-Oriented Development) model [1][2][9] Group 1: Project Overview - "Wai Li" will cover a total construction area of approximately 500,000 square meters and is a key project developed by three state-owned enterprises [2] - The complex will feature three main components: "Wai Li Wangfujing WellTown," "Wai Li Tingyun Town," and "Wai Li Nuo Lan Hotel," catering to diverse consumer needs [2][5] - The project is set to open by the end of 2025, having already completed construction acceptance [2] Group 2: Features and Offerings - "Wai Li Wangfujing WellTown" has achieved over 90% brand leasing progress, combining international shopping with cultural and artistic exhibitions [3] - "Wai Li Tingyun Town" will include a vibrant commercial street and themed courtyards, offering a mix of dining, shopping, and entertainment experiences [4] - "Wai Li Nuo Lan Hotel" will feature 329 rooms with a design inspired by the Hanging Gardens of Babylon, providing a luxurious and artistic vacation experience [5] Group 3: Transportation Infrastructure - The North Universal Studios Transportation Hub will serve as a new urban micro-center, integrating transportation with hotel and commercial functions, covering an area of 84,600 square meters [7] - The Tongma Road Transportation Hub will be a significant gateway in the cultural tourism area, with a total construction area of 176,200 square meters, facilitating seamless transfers among various transportation modes [8] - These transportation hubs are designed to enhance connectivity and support the overall development of the cultural tourism district [6][9] Group 4: Strategic Importance - The integration of transportation, commercial, and cultural tourism elements is expected to create a closed-loop consumer experience, enhancing the attractiveness of the cultural tourism area [9] - The year 2025 is highlighted as a transformative period for the cultural tourism district, with multiple projects set to launch, contributing to the area's growth as a world-class tourism destination [9]