湾里项目
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让消费主引擎迸发新动能
Xin Lang Cai Jing· 2026-01-28 23:07
位于城市副中心的湾里项目运营一个多月来,消费热度不断攀升。市人大代表,首旅集团党委书记、董 事长白凡透露了一组数据:自去年12月19日试营业至今年1月19日满月,湾里项目累计接待游客330多万 人次,销售额突破3亿元,成功带动区域商业客流与销售双增长。 湾里为何受青睐?在白凡看来,这个京城最新的特色商业项目丰富了高品质消费供给,首店品牌占比达 一半,用约四成空间打造餐饮娱乐与体验业态的消费新场景,凭借新鲜度与稀缺性吸引不少京外消费者 专程到访。从客流数据来看,30%的顾客来自京外,"Z世代"青年和亲子家庭是主力客群。未来,湾里 将引入更多国际大品牌门店、特色娱乐体验店,挖掘消费新增量,吸引更多银发族和入境游客到访。 本报记者 潘福达 朱松梅 袁云儿 通州团全体会 现场,讨论气氛热烈。 本报记者 武亦彬摄 实施扩大内需战略是更高效率促进经济循环的关键支撑。"十五五"规划纲要(草案)提出"全面激发有 潜能的消费",要深化国际消费中心城市建设,深入实施提振消费专项行动,更好发挥消费在经济增长 中的主引擎作用。 正在召开的市人代会上,代表们围绕丰富消费供给、拓展消费空间、改善消费环境等话题建言献策,期 待消费主引擎动 ...
北京以多元场景构筑青年友好城市
Xin Lang Cai Jing· 2026-01-27 22:08
在北京,传统商圈正加速迭代升级,被注入年轻态、创意化的新内涵。随着THE BOX朝外、湾里等不 同类型潮流地标的崛起赋能,一座聚合消费活力与创业机遇的青年高地正在形成。 位于朝阳区的THE BOX朝外,以持续创新成为青年聚集的"强磁场"。作为定位"全球首发中心"的商业 地标,这里打破传统商场固定品牌的运营模式,店铺焕新周期缩短至数月甚至数周,凭借高频次的新鲜 感持续吸引年轻群体。开业两年来已密集落地各类首发活动、主题首展,引进首店、旗舰店超50家,现 有品牌总量突破百家,构建起高密度、多元化的年轻力消费矩阵。 "年轻力的核心其实是原创力。"北京市人大代表、北京朝阳文旅发展集团有限公司董事长韦平的解读, 道出了THE BOX持续圈粉的关键——并非单纯的商业空间,而是融合创意、产业与商业的城市活力创 新中心,其"共生"生态让青年创造力有了生长土壤。 依托文商旅体融合的优势,朝阳文旅集团将文化、艺术、潮流资源转化为可感知、可体验的消费产品, 为原创品牌、潮流IP和青年主理人打造了从"快闪"到"常驻"的完整孵化链路路径:以优惠租金政策支持 具有原创设计能力的青年艺术家、主理人将"快闪"试验转化为固定店铺,有效降低创业 ...
“买买买” 之外 湾里也是文化秀场
Xin Lang Cai Jing· 2026-01-12 23:09
Core Viewpoint - The Bayli project, a cultural, tourism, and commercial complex in Beijing's sub-center, has officially opened, integrating intangible cultural heritage, trendy performances, and commercial consumption, becoming a new landmark in the area [3][4]. Group 1: Project Overview - The Bayli project consists of three main components: Wangfujing WellTown, Tingyun Town, and NuoLan Hotel, with Tingyun Town focusing on a relaxed cultural atmosphere and featuring over 50 brand stores, 40% of which are first stores [5]. - Over 80% of the stores in Tingyun Town are now open, and the future "Tingyun Travel" will include 13 themed courtyards, enhancing the immersive cultural experience [5]. Group 2: Visitor Experience - During the New Year period, the Bayli project attracted 675,000 visitors over three days, showcasing its appeal as a multi-functional space [5]. - The project features various activities, including interactive workshops, street performances, and art exhibitions, catering to diverse consumer needs and creating a vibrant atmosphere [4][5]. Group 3: Cultural Integration - The integration of cultural experiences with commercial activities allows visitors to engage in traditional cultural practices, such as making fish lanterns, while enjoying modern entertainment [4][5]. - The project transforms shopping areas into open-air theaters, emphasizing the deep integration of culture, tourism, and commerce, providing a unique leisure experience for visitors [5].
北京又一重磅主题乐园来了,就开在环球影城旁!
3 6 Ke· 2026-01-08 02:11
Group 1 - The "Mars Science Fiction City" in Tongzhou District, Beijing, is set to begin construction in the second half of 2026, with a trial operation planned for 2028 and official opening in 2029 [1] - The project will cover an area of 62 acres, with a total above-ground building area of 90,000 square meters and an underground area of 100,000 square meters, supported by top-tier research resources from Tsinghua University and the Chinese Academy of Sciences [3] - The design includes a narrative theme centered around a "Mars base," integrating cutting-edge technologies such as aerospace, artificial intelligence, and robotics into immersive storytelling [5] Group 2 - The project aims to make scientific knowledge more accessible through a threefold approach: narrative entertainment, gamification, and experiential perception, featuring interactive elements like AR treasure hunts and simulated driving experiences [6] - The "Mars Science Fiction City" will collaborate with Universal Resort and Haichang Ocean Park to create a high-quality, differentiated cultural tourism ecosystem in the sub-center, promoting the integration of culture, technology, and tourism [6] - Haichang Ocean Park in Beijing, with a total construction area of approximately 160,000 square meters, is expected to be completed and operational by 2027, featuring various functions including ecology, science popularization, and interactive performances [7] Group 3 - The "Bayli" project, a cultural, tourism, and commercial complex in Beijing's sub-center, officially opened on December 26, 2025, covering a total area of approximately 500,000 square meters and integrating multiple industries [7] - The development of these projects, including the "Mars Science Fiction City," is expected to enhance Beijing's consumer landscape and contribute to the city's goal of becoming an international consumption center [7]
副中心商业新地标湾里正式营业!这些开业优惠别错过
Bei Jing Ri Bao Ke Hu Duan· 2025-12-26 04:20
Core Insights - The Bayli project, located in the cultural tourism area of the city's sub-center, officially opened on December 26, attracting a large number of customers on its first day of operation [1] Group 1: Project Overview - The Bayli project has a total construction area of approximately 500,000 square meters and consists of three parts: Wangfujing WellTown, Tingyun Town, and NuoLan Hotel, targeting diverse customer groups including families, young people, and refined travelers [1] - The project had a week-long trial operation prior to its official opening, indicating a strategic approach to customer engagement and operational readiness [1] Group 2: Customer Engagement and Activities - On the opening day, customers were seen queuing outside the venue, with many eager to experience the new commercial landmark [1] - The project features direct access from the mall's third-floor corridor to the outdoor Tingyun Town, which includes attractions like the China National Geographic Exploration Center and themed activities such as the "Dinosaur Planet" for families [3] - Various promotional activities were organized by the affiliated brands, including Wangfujing WellTown and NuoLan Hotel, offering discounts and special experiences to attract customers [3][4] Group 3: Promotions and Offers - Wangfujing WellTown introduced multiple promotional offers, including a 100 yuan electronic gift voucher for purchases over 1,000 yuan and various interactive activities through its app [3] - NuoLan Hotel launched a luxury garden room package priced at 888 yuan, which includes breakfast for two, and special dining packages for the New Year [3] - The opening day also featured unique dining experiences at the East Restaurant and Quanjude Bayli Store, with special promotions to draw in customers [4] Group 4: Cultural and Artistic Integration - The Bayli project collaborated with local cultural tourism bureaus to launch a themed event featuring intangible cultural heritage, allowing consumers to engage in fish lantern making with artisans [6] - The Bayli Contemporary Art Center, the first of its kind to integrate art and commerce, opened with its inaugural exhibition titled "The Best Place in Spring," which is free to the public until June 1, 2026 [6]
湾里项目冲刺开业 为通州经济注入新动能
Bei Jing Shang Bao· 2025-11-19 13:23
Core Insights - The "Wanli" project, a major international commercial and entertainment complex, is set to officially open by the end of this year, having completed construction and entered trial operations [1][4]. Economic Development - The cultural tourism sector is a key driver for enhancing urban quality and improving residents' well-being, forming a core support for the Beijing urban sub-center's "3+1" main functions [3]. - During the 14th Five-Year Plan period, the region's GDP is expected to grow at an average annual rate exceeding 6%, with a notable 10.9% growth in the first three quarters of this year, ranking second in the city [3]. - Since the construction of the urban sub-center began in 2016, fixed asset investment has exceeded 960 billion yuan, maintaining over 100 billion yuan annually for five consecutive years [3]. Project Details - The "Wanli" project encompasses a total development area of approximately 500,000 square meters, featuring components such as Wangfujing WellTown, NuoLan Hotel, and TingYun Town, all interconnected by a corridor [4][5]. - The project aims to attract over 500 well-known domestic and international brands, with more than 60% being brands entering Tongzhou for the first time, positioning it as the largest outlet complex in North China [4]. Market Potential - The project is expected to attract over 8 million visitors annually, generating more than 5,000 direct jobs and increasing regional tourism revenue by over 15% [5]. - The integration of the "Universal Studios + Grand Canal + Urban Green Heart" tourism matrix is anticipated to enhance the full-chain service of daytime entertainment and nighttime consumption [5].
冲刺“十四五”收官 助推首都高质量发展
Bei Jing Ri Bao Ke Hu Duan· 2025-11-15 21:51
Group 1 - The 20th Central Committee's Fourth Plenary Session has initiated a wave of learning and implementation among state-owned enterprises in Beijing, focusing on high-quality development and aligning with the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan" [1] - The Bay Area project, which includes WellTown, Tingyun Town, and NuoLan Hotel, is set to open on December 26, becoming a new commercial landmark in Beijing and a consumption hub for domestic and international tourists [1] - Shougang Group emphasizes the importance of leveraging major development opportunities and aims to create a new urban revival landmark with international standards [3] Group 2 - Northern Huachuang has maintained over 35% revenue growth for five consecutive years, becoming a core player in the domestic integrated circuit high-end equipment sector, with total revenue surpassing 200 billion yuan, doubling compared to the "13th Five-Year Plan" period [2] - Beijing Electric Control has established a "chip-screen" centered industrial ecosystem, enhancing operational quality and comprehensive strength, with a focus on self-control and collaborative development for the "15th Five-Year Plan" [2] - Beijing Capital Group aims to improve heating service levels during the winter heating season, emphasizing public service and community welfare as core objectives [4]
副中心站城一体化地标“湾里”年底全面开业,两条地铁线路直达
Xin Jing Bao· 2025-10-14 11:15
Core Insights - The Bayli project, a new cultural and tourism complex near Beijing Universal Resort, is set to open by the end of this year, with the Nolan Hotel expected to start operations in early November [1][2] Group 1: Project Overview - The Bayli project is a key engineering initiative in Beijing, developed by three state-owned enterprises: Beijing Investment Company, Shoulu Group, and Beijing Urban Construction Group [2] - The project utilizes the "Transit-Oriented Development" (TOD) concept, integrating shopping, entertainment, and high-end hotels, leveraging the connectivity of multiple subway lines [2][4] - The project consists of three main components: Bayli Wangfujing WellTown, Bayli Tingyun Town, and Bayli Nolan Hotel, aiming to provide a comprehensive experience for various demographics [2][3] Group 2: Development Status - The hotel and shopping areas of the Bayli project are nearing completion, with some hotel rooms and dining areas already in soft opening [2][3] - The Wangfujing WellTown has achieved over 90% brand leasing progress, while Tingyun Town features diverse commercial scenes and popular attractions [3] - The Nolan Hotel, designed with a Babylonian garden theme, will offer 329 rooms and a rooftop lobby with views of Universal Studios [3] Group 3: Transportation and Accessibility - The project includes 4,000 parking spaces and plans for expansion during peak times, ensuring adequate transportation facilities for visitors [4][5] - Bayli is strategically located near major subway lines, with a dedicated transfer station, enhancing accessibility for visitors [5] - The project has reserved corridors for easy access to the shopping and hotel areas, promoting a seamless visitor experience [5]