Group 1 - The developer of "JJ Happy Landlord," Jingji World (Beijing) Network Technology Co., Ltd., issued an apology for infringing on Tencent's "Happy Landlord" trademark, highlighting the increasing importance of intellectual property protection in the gaming industry [1] - Jingji World launched the "JJ Happy Landlord" game mini-program on a third-party app without permission, leading to a trademark infringement claim from Tencent in June 2024 [1] - The incident emphasizes the need for compliance and brand originality in the gaming sector, as companies face significant legal and reputational risks when attempting to leverage established IP traffic [1] Group 2 - Thunder Game and Kairosoft jointly developed and adapted the pixel-style simulation game "Kairo Game World," which will undergo a limited closed beta test from November 17 to December 1 [2] - The game aims to attract nostalgic players and simulation game enthusiasts by integrating Kairosoft's classic gameplay with Thunder Game's localized operational capabilities [2] - This collaboration reflects a mature model of deep cooperation between domestic companies and overseas IPs, providing a new path for differentiation in the gaming market [2] Group 3 - Tencent's "Yuanmeng Star" announced the recruitment for the final test of its new gameplay "Mountain and Sea Seeking Spirit: Catching Pets in a Big World," which runs from November 15 to December 16 [3] - The test aims to expand the game from a party format to a "UGC + open world" ecosystem, enhancing user engagement and playtime [3] - Continuous iteration of gameplay in leading products may drive a new wave of innovation in the gaming industry, enriching content supply and exploring the boundaries between party games and open-world experiences [3]