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“AI+游戏”赋能文化传播
Guang Xi Ri Bao· 2025-08-23 02:46
"我想把南宁动物园的动物设计到我的作品里,感觉会是很有趣的游戏角色""我很喜欢南宁的酸 嘢,正在思考怎么把它和我的地图结合"……多位创作者接受记者采访时,表达了对广西气候、美食和 景点的喜爱,并希望通过游戏地图让更多玩家了解广西。 本次大赛由自治区数据局指导,腾讯互娱天美工作室主办,广西旅游发展集团等多家企业共同协 办。全球创作者可通过腾讯《元梦之星》平台参与大赛,以数字作品的形式展现广西多元文化,以数字 技术赋能文旅发展,助推本地文化数字化传播。 据活动主办方介绍,本次大赛依托腾讯《元梦之星》创作工具、结合内嵌的混元大模型能力实现的 3D模型生成能力,构建了"壮美广西3D数字资源包",可大幅降低创作门槛、提升内容生产效率,参赛 者可在平台内生成融合广西自然景观、民族风情与人文历史的游戏地图作品,共同参与"元梦广西"数字 孪生体的构建。 8月22日,中国—东盟游戏创意大赛暨首届"元梦广西·星游八桂"游戏地图创作大赛启动仪式在南宁 举行。 活动设置"八桂风华"和"八桂风物"两个赛道,时间为8月22日至10月22日,并通过《元梦之星》平 台设置总奖金池10万元。 广西高度重视数字经济与实体经济深度融合,7月19日 ...
《决胜巅峰》要求未成年人账号关联家长身份证号;实名修改机制亟待规范化丨20款手游未保测评2025②
Core Insights - The article focuses on the evaluation of the minor protection mechanisms in 20 mobile games, highlighting the importance of real-name authentication as a foundational element of anti-addiction systems in the gaming industry [1][2][4]. Group 1: Real-name Authentication - Real-name authentication has become widespread in almost all mainstream games in the Chinese market, serving as the first line of defense in identifying player age and enforcing manufacturer responsibility [1][2]. - Despite the prevalence of real-name systems, there are potential vulnerabilities, such as unclear binding of real-name information to account information and the possibility of modifying real-name information under certain conditions, which may allow minors to bypass the system [1][7]. Group 2: Age Restrictions and Parental Consent - All 20 evaluated games included age restrictions, parental consent requirements, and appropriate age prompts in their user registration agreements, marking a significant compliance with the established standards [4][10]. - The "Network Game Age Appropriateness Prompt" standard, effective since December 2020, mandates that age prompts be prominently displayed in various game interfaces, ensuring visibility and compliance [4]. Group 3: Personal Information Protection - The evaluation revealed that while most games indicated they would not use minors' information for commercial purposes, only a few leading companies made specific commitments regarding the protection of biometric data [10][12]. - There has been an improvement in the detail provided by game manufacturers regarding the types of data collected from minors and their intended use, indicating a refinement of related policy details [10][13]. Group 4: Parental Involvement - The importance of parental involvement in monitoring minors' gaming activities has been increasingly recognized, with the need for better mechanisms to inform and empower parents [8][9]. - Some manufacturers have begun to require more detailed parental information, such as names and identification numbers, to enhance the monitoring capabilities of guardians [13][15].
5月游戏版号出炉 ,完美世界《异环》、网易《命运:群星》等重点游戏获版号
Guo Ji Jin Rong Bao· 2025-05-22 09:22
Core Insights - The National Press and Publication Administration issued approval for 144 game titles in May 2025, including 130 domestic and 14 imported games [1] - Notable games receiving approval include Perfect World's "Yihuan" and NetEase's "Destiny: Stars" [1][4] - Perfect World's "Yihuan" has gained significant attention, with over 10 million views on Bilibili and 2.48 million reservations on TapTap [1][4] Group 1: Domestic Games - A total of 130 domestic games received approval, with key products from listed companies such as Shanghai Shulong's "Dragon Valley: Remake" and Baidu's "Greedy Snake Battle 2" [1] - Perfect World's "Yihuan" is highlighted as a potential turnaround product for the company, being the first urban supernatural open-world RPG in China [4] - The game's recruitment video has surpassed 5 million views, indicating strong interest [4] Group 2: Imported Games - 14 imported games were approved, including NetEase's "Destiny: Stars," which is the first mobile game based on the Bungie IP [4] - "Destiny: Stars" retains the series' world view and includes classic gameplay elements along with new features like Rogue mode [4] - Other notable imported titles include "Rainbow Island: Adventure" and "Eternal Tree Song: Genesis" from listed companies [4] Group 3: Changes in Game Approvals - Tencent's "Yuanmeng Star" received a new client version approval, while Blizzard's "Diablo II" had its operational unit changed, indicating a potential reconciliation between NetEase and Blizzard [5][8] - The approval for "Diablo II" marks a significant milestone for the classic ARPG, which has sold over 15 million copies globally since its release in 2000 [8]
144款游戏获批5月版号,完美世界寄望翻身之作过审
Nan Fang Du Shi Bao· 2025-05-21 14:00
Group 1 - In May, the National Press and Publication Administration approved 130 domestic online games, including titles from Perfect World and Kaixin Network [1][2] - Among the approved games, 70 are mobile games, 54 are mobile-casual puzzle games, 5 are mobile + client games, and 1 is a tri-platform game [1] - 14 imported online games were also approved, including Blizzard's "Diablo II" which is set to launch in the Chinese market [1][4] Group 2 - Perfect World's "Yihuan," a three-platform game, received approval and is an open-world RPG developed on the Unreal Engine 5, generating significant interest with over 5 million views during its promotional phase [2] - The game has been compared to "GTA" due to its impressive graphics and is seen as a potential turnaround project for Perfect World [2] - Tencent's "Yuanmeng Zhi Xing" has added a client version, expanding its platform availability [7]
中年网易,大口喘气
远川研究所· 2025-05-14 13:08
Core Viewpoint - The gaming industry is undergoing significant changes, with companies like NetEase facing challenges in mobile game development and shifting focus back to PC and console games, indicating a potential market realignment. Group 1: Game Development Challenges - NetEase has shut down 12 mobile games in a year, including the short-lived "Tianqi Action," which lasted only 45 days, reflecting a negative birth rate of new games [1][3] - The company is experiencing a decline in user retention and game engagement, with "Egg Party" seeing a 40% year-on-year drop in user retention by July [5][6] - The rising costs of game development and user acquisition are making it increasingly difficult for new projects to break even, with the cost to acquire a single paying user reaching 500 yuan [6][7] Group 2: Strategic Shifts and Management Changes - The return of founder Ding Lei and the dismissal of several high-level executives signal a strategic overhaul within NetEase, reminiscent of past significant changes in the company's direction [3][4] - Ding Lei has emphasized a more rigorous approach to game projects, stating that all projects will be evaluated equally, with some being scaled up and others halted [3][4] Group 3: Performance of PC Games - Despite challenges in the mobile sector, NetEase's PC games have shown promising performance, with titles like "Yan Yun Sixteen Sounds" and "Marvel Showdown" achieving significant user engagement and revenue projections [12][13] - The PC gaming market is experiencing growth, with a compound annual growth rate of 3.88% from 2020 to 2024, outpacing the mobile gaming sector [12][20] Group 4: Industry Trends and Competitive Landscape - The gaming market is becoming increasingly competitive, with companies like Tencent and ByteDance adapting their strategies, including reducing reliance on user acquisition spending [10][20] - The trend of cross-platform games is rising, with the number of cross-platform titles increasing eightfold since 2021, indicating a shift in how games are developed and marketed [20][25]