文丨刘士武 9月28日，金山世游代理的《鹅鸭杀》手游国服正式开启了新一轮的测试。 这款曾在Steam平台创下70万同时在线纪录的派对游戏，终于以全新面貌进入了中国市场，并在全网实 现了600万的预约量。 而值得注意的是，此次国服并非PC移植版本，而是金山世游基于代码级合作进行的深度本地化改造版 本。 01 在北京西北部的后厂村一带，曾经聚集过一批早期中国游戏行业的开拓者。前不久，36氪游戏在坐落于 小米科技园中的金山世游总部，见到了金山世游副总裁刘异。 作为从金山体系独立出来的游戏公司，刘异在谈及公司定位时坦言，这家带有"老团队新品牌"特质的公 司，正努力在游戏产业的新一轮洗牌中找到自己的位置。 选择《鹅鸭杀》能够节省一部分市场教育成本，不过原作毕竟是一款上线四年的海外端游，想在国内红 海市场重新培养移动端用户群体并不容易。 02 当2022年国内各大头部主播开始玩《鹅鸭杀》的时候，金山世游便与加拿大Gaggle工作室开展了关于IP 代理的沟通。 在IP合作模式上，金山世游提出了"代码级合作"方案。与普通代理不同，金山世游希望获得原始代码和 美术资源，以便进行深度本地化开发。这种合作模式虽然增加了前期投入，但 ...

"以小搏大"以外的一种突围路径。 作者 | 兰杰 编辑 | 乔芊 自9月9日上线以来，经历了一个月的发酵，真人影视互动游戏《盛世天下》媚娘篇（以下简称《盛世天下》）已经验证了从销量到质量上的成功。 根据点点数据，在中国大陆iOS端，这款游戏迄今仍位列付费应用榜和付费娱乐榜的TOP1。 让长板足够长 9月22日，《盛世天下》制作团队官宣，游戏全平台总销量现已超过一百万套。游戏采用买断制的发行模式，按照39元的售价来算，这意味着《盛世天 下》已经取得了近4000万的收入。 真人影视互动游戏，指的是由真人演绎，玩家可以通过游戏内提供的不同选择，决定故事发展方向和人物结局的游戏。《盛世天下》以武则天的生平经历 为原型，分为"媚娘篇"和"女帝篇"两部，如今上线的《盛世天下》媚娘篇，讲述了主人公如何在遍布危险的后宫之中生存下来的故事。 更早之前，《盛世天下》还曾 登上过香港、澳门、新加坡等地区和国家的苹果商店娱乐付费榜榜首，蝉联TapTap新游榜、微信人气手游榜的Top1。难 得的是，游戏还在全球最大PC游戏平台Steam上超5000条评论中获得了"特别好评"的评价，在TapTap上的评分也有7.7分。 《盛世天下》之前 ...

Group 1 - The gaming sector experienced a notable rise on September 5, with the gaming ETF (159869) increasing by over 1%, indicating a significant upward trend [1] - Key stocks in the gaming ETF that saw substantial gains include Baotong Technology, Yaoji Technology, 37 Interactive Entertainment, Zhejiang Shuzhi Culture, Light Media, and Dihon Network [1] - Huawei's recent product launch showcased the Mate XTs foldable phone and the largest Mate TV, both featuring large screens that enhance gaming experiences through improved visual quality and interactivity [1] Group 2 - HarmonyOS is becoming a new hub for game developers, with over 1,000 game companies joining the Harmony ecosystem and more than 9,200 games available [2] - Popular games such as "Delta Action," "Crossfire: Gun Battle King," "Dark Zone Breakthrough," "League of Legends Mobile," and "Yuanmeng Star" are set to debut on the Harmony ecosystem starting in September [2] - The gaming sector is undergoing transformations driven by AI, content, and commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [2]

Group 1: National Standards and Manufacturing - The National Standards Committee plans to revise and formulate over 4,000 national standards focusing on key areas such as artificial intelligence, the Internet of Things, and new materials to support the transformation of the manufacturing industry [1] - In 2023, the National Standards Committee has already released over 600 national standards related to the transformation and upgrading of the manufacturing industry, promoting high-end, green, and intelligent development [1] Group 2: AI Developments - DeepSeek aims to release its AI agent by the end of this year [2] - OpenAI is collaborating with Broadcom to mass-produce its self-developed AI chips, with shipments expected next year [2] - Apple plans to develop an AI-based web search tool for Siri to compete with OpenAI, with a launch expected next year [3] Group 3: Robotics and Automation - Zhiyuan Robotics has adopted a "performance" model, earning approximately 15,000 yuan per day per robot since June, with over a hundred contracts from various sectors [4] - UBTECH has secured a record contract worth 250 million yuan for humanoid robots, marking the largest contract in the global humanoid robot sector to date [5] Group 4: Consumer Electronics - Huawei launched the Mate XTs foldable smartphone, starting at 17,999 yuan, featuring the Kirin 9020 chip and HarmonyOS 5.0, with a 36% performance improvement [6] - Huawei's smartwatch shipments have surpassed Apple's for the first time, driven by a recovery in consumer demand, particularly in the Chinese market [7][8] Group 5: Supply Chain and Labor Market - Foxconn and other Apple supply chain companies are aggressively hiring due to the upcoming iPhone 17 release, with hourly wages significantly higher than non-Apple factories [9]

Group 1 - The "China-ASEAN Game Creative Competition" and the first "Yuanmeng Guangxi Star Game Map Creation Competition" were launched in Nanning, aimed at showcasing Guangxi's diverse culture through digital works [1] - The competition is organized by Tencent Interactive Entertainment's TiMi Studio and supported by various enterprises, with a total prize pool of 100,000 yuan [1] - Participants can utilize Tencent's "Yuanmeng Zhixing" platform to create game maps that integrate Guangxi's natural scenery, ethnic customs, and cultural history, significantly lowering the creative threshold and enhancing content production efficiency [1] Group 2 - Guangxi is placing significant emphasis on the deep integration of digital economy and real economy, as evidenced by the launch of the "AI Guangxi AI China AI ASEAN" event on July 19 [2] - This initiative aims to empower various industries with artificial intelligence, utilizing Guangxi's rich resources to tell its stories and promote China's voice in a way that resonates with younger audiences [2] - The competition adopts an "AI + Game" innovative format, injecting new momentum into China-ASEAN digital cooperation [2]

Core Viewpoint - The legal battle between Sony and Tencent has escalated from initial collaboration to a lawsuit, with Sony accusing Tencent of copyright and trademark infringement regarding the game "Wild Origin" allegedly copying elements from "Horizon Zero Dawn" [1][2]. Group 1: Legal Actions and Allegations - Sony filed a lawsuit in a California federal court, claiming that "Wild Origin" shares significant similarities with the "Horizon" series in visual style, core settings, and character designs [1][2]. - The lawsuit includes requests for an injunction to prevent Tencent from continuing the development and distribution of "Wild Origin," as well as damages of up to $150,000 for each infringement [6]. Group 2: Game Development and Market Impact - "Horizon Zero Dawn," developed by Sony, has sold over 38 million copies globally and is considered one of the most successful IPs on the PlayStation platform [2]. - "Wild Origin," developed by Tencent's Aurora Studio, is an open-world survival game that has drawn comparisons to "Horizon" due to its thematic elements and gameplay mechanics [2][3]. Group 3: Industry Perspectives - Industry analysts suggest that the lawsuit may be a reflection of deeper competitive tensions between Tencent and Sony, especially given Tencent's role as the exclusive agent for Nintendo Switch in China, creating direct competition with Sony's PlayStation [5]. - The gaming industry often sees a fine line between inspiration and plagiarism, with many games borrowing elements from each other, complicating the legal landscape surrounding such disputes [4][5][8].

Core Insights - The article focuses on the evaluation of the minor protection mechanisms in 20 mobile games, highlighting the importance of real-name authentication as a foundational element of anti-addiction systems in the gaming industry [1][2][4]. Group 1: Real-name Authentication - Real-name authentication has become widespread in almost all mainstream games in the Chinese market, serving as the first line of defense in identifying player age and enforcing manufacturer responsibility [1][2]. - Despite the prevalence of real-name systems, there are potential vulnerabilities, such as unclear binding of real-name information to account information and the possibility of modifying real-name information under certain conditions, which may allow minors to bypass the system [1][7]. Group 2: Age Restrictions and Parental Consent - All 20 evaluated games included age restrictions, parental consent requirements, and appropriate age prompts in their user registration agreements, marking a significant compliance with the established standards [4][10]. - The "Network Game Age Appropriateness Prompt" standard, effective since December 2020, mandates that age prompts be prominently displayed in various game interfaces, ensuring visibility and compliance [4]. Group 3: Personal Information Protection - The evaluation revealed that while most games indicated they would not use minors' information for commercial purposes, only a few leading companies made specific commitments regarding the protection of biometric data [10][12]. - There has been an improvement in the detail provided by game manufacturers regarding the types of data collected from minors and their intended use, indicating a refinement of related policy details [10][13]. Group 4: Parental Involvement - The importance of parental involvement in monitoring minors' gaming activities has been increasingly recognized, with the need for better mechanisms to inform and empower parents [8][9]. - Some manufacturers have begun to require more detailed parental information, such as names and identification numbers, to enhance the monitoring capabilities of guardians [13][15].

Core Insights - The National Press and Publication Administration issued approval for 144 game titles in May 2025, including 130 domestic and 14 imported games [1] - Notable games receiving approval include Perfect World's "Yihuan" and NetEase's "Destiny: Stars" [1][4] - Perfect World's "Yihuan" has gained significant attention, with over 10 million views on Bilibili and 2.48 million reservations on TapTap [1][4] Group 1: Domestic Games - A total of 130 domestic games received approval, with key products from listed companies such as Shanghai Shulong's "Dragon Valley: Remake" and Baidu's "Greedy Snake Battle 2" [1] - Perfect World's "Yihuan" is highlighted as a potential turnaround product for the company, being the first urban supernatural open-world RPG in China [4] - The game's recruitment video has surpassed 5 million views, indicating strong interest [4] Group 2: Imported Games - 14 imported games were approved, including NetEase's "Destiny: Stars," which is the first mobile game based on the Bungie IP [4] - "Destiny: Stars" retains the series' world view and includes classic gameplay elements along with new features like Rogue mode [4] - Other notable imported titles include "Rainbow Island: Adventure" and "Eternal Tree Song: Genesis" from listed companies [4] Group 3: Changes in Game Approvals - Tencent's "Yuanmeng Star" received a new client version approval, while Blizzard's "Diablo II" had its operational unit changed, indicating a potential reconciliation between NetEase and Blizzard [5][8] - The approval for "Diablo II" marks a significant milestone for the classic ARPG, which has sold over 15 million copies globally since its release in 2000 [8]

Group 1 - In May, the National Press and Publication Administration approved 130 domestic online games, including titles from Perfect World and Kaixin Network [1][2] - Among the approved games, 70 are mobile games, 54 are mobile-casual puzzle games, 5 are mobile + client games, and 1 is a tri-platform game [1] - 14 imported online games were also approved, including Blizzard's "Diablo II" which is set to launch in the Chinese market [1][4] Group 2 - Perfect World's "Yihuan," a three-platform game, received approval and is an open-world RPG developed on the Unreal Engine 5, generating significant interest with over 5 million views during its promotional phase [2] - The game has been compared to "GTA" due to its impressive graphics and is seen as a potential turnaround project for Perfect World [2] - Tencent's "Yuanmeng Zhi Xing" has added a client version, expanding its platform availability [7]

Core Viewpoint - The gaming industry is undergoing significant changes, with companies like NetEase facing challenges in mobile game development and shifting focus back to PC and console games, indicating a potential market realignment. Group 1: Game Development Challenges - NetEase has shut down 12 mobile games in a year, including the short-lived "Tianqi Action," which lasted only 45 days, reflecting a negative birth rate of new games [1][3] - The company is experiencing a decline in user retention and game engagement, with "Egg Party" seeing a 40% year-on-year drop in user retention by July [5][6] - The rising costs of game development and user acquisition are making it increasingly difficult for new projects to break even, with the cost to acquire a single paying user reaching 500 yuan [6][7] Group 2: Strategic Shifts and Management Changes - The return of founder Ding Lei and the dismissal of several high-level executives signal a strategic overhaul within NetEase, reminiscent of past significant changes in the company's direction [3][4] - Ding Lei has emphasized a more rigorous approach to game projects, stating that all projects will be evaluated equally, with some being scaled up and others halted [3][4] Group 3: Performance of PC Games - Despite challenges in the mobile sector, NetEase's PC games have shown promising performance, with titles like "Yan Yun Sixteen Sounds" and "Marvel Showdown" achieving significant user engagement and revenue projections [12][13] - The PC gaming market is experiencing growth, with a compound annual growth rate of 3.88% from 2020 to 2024, outpacing the mobile gaming sector [12][20] Group 4: Industry Trends and Competitive Landscape - The gaming market is becoming increasingly competitive, with companies like Tencent and ByteDance adapting their strategies, including reducing reliance on user acquisition spending [10][20] - The trend of cross-platform games is rising, with the number of cross-platform titles increasing eightfold since 2021, indicating a shift in how games are developed and marketed [20][25]