复盘2025年的科技圈时，我们发现了一个讽刺的现象： 当SaaS厂商绞尽脑汁向客户解释"为什么你需要一个AI副驾驶"，手机厂商还在发布会上演示"一键消除 路人"等不痛不痒的微创新，某些所谓的大厂频繁鼓吹AI战略刺激股价时，游戏行业悄无声息地完成了 AI的商业闭环。 比如外界还在讨论AI何时能落地时，腾讯的广告系统已经用AI把流量变现效率拉升到了新高度；人们 还在调戏对话机器人时，网易的NPC已经开始用情感羁绊让玩家心甘情愿地掏钱。 不客气地说，其他行业还在把AI当作"秀花活"的营销噱头，或者仅仅停留在"内化"工具来辅助写代码 时，国内的游戏公司已经率先把AI变成了利润表上实打实的增长引擎。 本文将剥离技术滤镜，用财务视角还原这场发生在中国游戏产业的静默革命。 01 腾讯的"大象起舞"：AI学会了赚钱 在外界的刻板印象里，腾讯的AI故事往往不如OpenAI那样性感。然而财报数据却讲述了一个完全不同 的故事：腾讯可能是这波AI浪潮中，变现最快、赚钱最狠的中国互联网巨头。 有趣的悖论在于，AI对腾讯游戏业务最大的贡献，并没有直接发生在"游戏开发"，而是发"卖游戏"环 节。 广告，成了AI变现的头号功臣。 根据财报数 ...

作者|远禾 数据支持 | 勾股大数据（www.gogudata.com） 去年一年的A股市场，几乎聚焦于贵金属、AI、算力相关概念。 然而在此之中，却有一个相对少被关注的消费板块悄然崛起，2025年板块整体上涨超60%。 那就是，游戏板块。 加上这次发布的版号，2025年，全年获批游戏数量已经累计达到1771款，相比2024年的1416款增长25.07%，还创下2018年游戏版号新规实施以来的历史新 高。 去年版号的历史新高，并非单一的放量，而是由多种因素共同造成。 一方面，在经历了过去几年的行业低迷之后，2025年以来相关政策逐渐放宽，社会态度也逐渐改善。 2025年4月，国家连续提出三项举措支持游戏发展。 先是国家新闻出版署等印发的《网络出版科技创新引领计划》对网络出版公司，落实税费支持政策，支持网络出版公司（包含游戏公司）IPO、并购、再融 资等。 在A股游戏上市公司中，整个2025年，冰川网络、迅游科技、吉比特股价均在年内翻倍，世纪华通、巨人网络更是暴涨近300%。 在整体热度攀升之下，迎来政策和市场双重利好的游戏板块，或将迎来彻底的反转。 01 近一年来，游戏行业最大的利好莫过于版号的复苏。 25年 ...

Core Insights - The China-ASEAN Game Creative Competition and the first "Yuanmeng Guangxi · Xingyou Bagui" game map creation competition concluded successfully, marking a significant step for Guangxi in the digital cultural export sector [1][2] - The competition attracted over 1,000 domestic and international creators, receiving 998 high-quality game map submissions, with more than 5 million players participating in the experience [1][2] Group 1 - The competition was guided by the Guangxi Autonomous Region Big Data Development Bureau and hosted by Tencent Interactive Entertainment's TiMi Studio Group, with several local companies as co-organizers [1] - The event leveraged Guangxi's rich cultural tourism resources and unique cultural IP, focusing on "scene application" and "innovation exploration" to present Guangxi's cultural resources through an "AI + game" innovative format [1][2] Group 2 - A notable highlight of the competition was the integration of artificial intelligence technology with game creation, utilizing Tencent's "Yuanmeng Zhi Xing" creation tool and its embedded mixed Yuan model capabilities for 3D model generation [2] - The competition featured two tracks: "Bagui Elegance" and "Bagui Treasures," allowing creators to incorporate Guangxi's unique elements into game maps, facilitating cultural exchange between China and ASEAN countries [2]

Group 1 - The developer of "JJ Happy Landlord," Jingji World (Beijing) Network Technology Co., Ltd., issued an apology for infringing on Tencent's "Happy Landlord" trademark, highlighting the increasing importance of intellectual property protection in the gaming industry [1] - Jingji World launched the "JJ Happy Landlord" game mini-program on a third-party app without permission, leading to a trademark infringement claim from Tencent in June 2024 [1] - The incident emphasizes the need for compliance and brand originality in the gaming sector, as companies face significant legal and reputational risks when attempting to leverage established IP traffic [1] Group 2 - Thunder Game and Kairosoft jointly developed and adapted the pixel-style simulation game "Kairo Game World," which will undergo a limited closed beta test from November 17 to December 1 [2] - The game aims to attract nostalgic players and simulation game enthusiasts by integrating Kairosoft's classic gameplay with Thunder Game's localized operational capabilities [2] - This collaboration reflects a mature model of deep cooperation between domestic companies and overseas IPs, providing a new path for differentiation in the gaming market [2] Group 3 - Tencent's "Yuanmeng Star" announced the recruitment for the final test of its new gameplay "Mountain and Sea Seeking Spirit: Catching Pets in a Big World," which runs from November 15 to December 16 [3] - The test aims to expand the game from a party format to a "UGC + open world" ecosystem, enhancing user engagement and playtime [3] - Continuous iteration of gameplay in leading products may drive a new wave of innovation in the gaming industry, enriching content supply and exploring the boundaries between party games and open-world experiences [3]

Core Viewpoint - The mobile game "Goose Goose Duck," developed by Jinshan Shiyou, has officially launched its new testing phase in China, achieving 6 million pre-registrations and is a deeply localized version rather than a simple PC port [1][2]. Group 1: Company Strategy and Development - Jinshan Shiyou, an independent game company from Jinshan Group, aims to find its position in the competitive gaming industry, focusing on international and trendy content [2]. - The company has undergone restructuring, forming two game divisions: Xishanju and Jinshan Shiyou, with the latter focusing on internationalization [2]. - The choice of "Goose Goose Duck" as a key IP project is strategic, leveraging its previous success in the PC market to reduce market education costs [3][4]. Group 2: Localization and Collaboration - Jinshan Shiyou engaged in a "code-level cooperation" with Gaggle Studio to obtain original code and art resources for deep localization, which increases initial investment but lays a foundation for long-term operations [4]. - The company has spent nearly three years developing the mobile version and planning related content, which is why the game is only now entering large-scale testing [4]. Group 3: Commercialization and Growth Strategy - The commercialization strategy consists of three phases: focusing on game operations to achieve a million daily active users (DAU), developing derivative content like variety shows, and expanding into offline scenes and merchandise [5]. - Jinshan Shiyou will assess the health of the "Goose Goose Duck" IP using various metrics, including social spread index and content reproduction volume, to expand its influence sustainably [5]. - The shift from product operation to IP operation is a trend among game manufacturers, and for mid-sized companies like Jinshan Shiyou, this approach may provide a pathway to breakthrough amid competition [5].

Core Viewpoint - The article discusses the success of the interactive film game "盛世天下" (Shengshi Tianxia), highlighting its sales achievements and the innovative approach it brings to the domestic interactive film game market [3][14]. Sales Performance - Since its launch on September 9, "盛世天下" has become the top paid application on iOS in mainland China, with total sales exceeding 1 million units by September 22, generating nearly 40 million yuan in revenue based on a price of 39 yuan per unit [3][14]. - The game has also topped paid entertainment charts in regions like Hong Kong, Macau, and Singapore, and received "very positive" reviews on Steam with over 5,000 comments [3]. Industry Context - Prior to "盛世天下," the interactive film game "完蛋！我被美女包围了" (Wandaan) gained significant attention, leading to a surge of similar male-oriented titles [4][6]. - The article notes that while interactive film games have gained popularity in recent years, they are not new, with successful examples like "暴雨" (Heavy Rain) and "底特律：成为人类" (Detroit: Become Human) existing since 2010 and 2018 respectively [8]. Production Quality - "盛世天下" has improved upon its predecessor "隐形守护者" (The Invisible Guardian) in terms of production quality, featuring a well-structured narrative and engaging gameplay [9]. - The game’s script, developed over a year, consists of over 300,000 words and offers approximately 1200 minutes of content, showcasing a significant investment in storytelling [9][10]. Marketing Strategy - The marketing strategy for "盛世天下" has been described as mature, utilizing various platforms such as Xiaohongshu, Weibo, and Tencent Video for promotion, resulting in over 1.2 billion views across social media [14][15]. - Collaborations with other popular games and brands have further enhanced its visibility, contributing to its breakout success [15][16]. Financial Viability - The game has reportedly achieved profitability, although the sales volume has yet to meet broader industry expectations for revenue in this sector [16]. - The article emphasizes that the interactive film game market in China is still in its early stages, with "盛世天下" paving the way for future developments and opportunities [16].

Group 1 - The gaming sector experienced a notable rise on September 5, with the gaming ETF (159869) increasing by over 1%, indicating a significant upward trend [1] - Key stocks in the gaming ETF that saw substantial gains include Baotong Technology, Yaoji Technology, 37 Interactive Entertainment, Zhejiang Shuzhi Culture, Light Media, and Dihon Network [1] - Huawei's recent product launch showcased the Mate XTs foldable phone and the largest Mate TV, both featuring large screens that enhance gaming experiences through improved visual quality and interactivity [1] Group 2 - HarmonyOS is becoming a new hub for game developers, with over 1,000 game companies joining the Harmony ecosystem and more than 9,200 games available [2] - Popular games such as "Delta Action," "Crossfire: Gun Battle King," "Dark Zone Breakthrough," "League of Legends Mobile," and "Yuanmeng Star" are set to debut on the Harmony ecosystem starting in September [2] - The gaming sector is undergoing transformations driven by AI, content, and commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [2]

Group 1: National Standards and Manufacturing - The National Standards Committee plans to revise and formulate over 4,000 national standards focusing on key areas such as artificial intelligence, the Internet of Things, and new materials to support the transformation of the manufacturing industry [1] - In 2023, the National Standards Committee has already released over 600 national standards related to the transformation and upgrading of the manufacturing industry, promoting high-end, green, and intelligent development [1] Group 2: AI Developments - DeepSeek aims to release its AI agent by the end of this year [2] - OpenAI is collaborating with Broadcom to mass-produce its self-developed AI chips, with shipments expected next year [2] - Apple plans to develop an AI-based web search tool for Siri to compete with OpenAI, with a launch expected next year [3] Group 3: Robotics and Automation - Zhiyuan Robotics has adopted a "performance" model, earning approximately 15,000 yuan per day per robot since June, with over a hundred contracts from various sectors [4] - UBTECH has secured a record contract worth 250 million yuan for humanoid robots, marking the largest contract in the global humanoid robot sector to date [5] Group 4: Consumer Electronics - Huawei launched the Mate XTs foldable smartphone, starting at 17,999 yuan, featuring the Kirin 9020 chip and HarmonyOS 5.0, with a 36% performance improvement [6] - Huawei's smartwatch shipments have surpassed Apple's for the first time, driven by a recovery in consumer demand, particularly in the Chinese market [7][8] Group 5: Supply Chain and Labor Market - Foxconn and other Apple supply chain companies are aggressively hiring due to the upcoming iPhone 17 release, with hourly wages significantly higher than non-Apple factories [9]

Group 1 - The "China-ASEAN Game Creative Competition" and the first "Yuanmeng Guangxi Star Game Map Creation Competition" were launched in Nanning, aimed at showcasing Guangxi's diverse culture through digital works [1] - The competition is organized by Tencent Interactive Entertainment's TiMi Studio and supported by various enterprises, with a total prize pool of 100,000 yuan [1] - Participants can utilize Tencent's "Yuanmeng Zhixing" platform to create game maps that integrate Guangxi's natural scenery, ethnic customs, and cultural history, significantly lowering the creative threshold and enhancing content production efficiency [1] Group 2 - Guangxi is placing significant emphasis on the deep integration of digital economy and real economy, as evidenced by the launch of the "AI Guangxi AI China AI ASEAN" event on July 19 [2] - This initiative aims to empower various industries with artificial intelligence, utilizing Guangxi's rich resources to tell its stories and promote China's voice in a way that resonates with younger audiences [2] - The competition adopts an "AI + Game" innovative format, injecting new momentum into China-ASEAN digital cooperation [2]

Core Viewpoint - The legal battle between Sony and Tencent has escalated from initial collaboration to a lawsuit, with Sony accusing Tencent of copyright and trademark infringement regarding the game "Wild Origin" allegedly copying elements from "Horizon Zero Dawn" [1][2]. Group 1: Legal Actions and Allegations - Sony filed a lawsuit in a California federal court, claiming that "Wild Origin" shares significant similarities with the "Horizon" series in visual style, core settings, and character designs [1][2]. - The lawsuit includes requests for an injunction to prevent Tencent from continuing the development and distribution of "Wild Origin," as well as damages of up to $150,000 for each infringement [6]. Group 2: Game Development and Market Impact - "Horizon Zero Dawn," developed by Sony, has sold over 38 million copies globally and is considered one of the most successful IPs on the PlayStation platform [2]. - "Wild Origin," developed by Tencent's Aurora Studio, is an open-world survival game that has drawn comparisons to "Horizon" due to its thematic elements and gameplay mechanics [2][3]. Group 3: Industry Perspectives - Industry analysts suggest that the lawsuit may be a reflection of deeper competitive tensions between Tencent and Sony, especially given Tencent's role as the exclusive agent for Nintendo Switch in China, creating direct competition with Sony's PlayStation [5]. - The gaming industry often sees a fine line between inspiration and plagiarism, with many games borrowing elements from each other, complicating the legal landscape surrounding such disputes [4][5][8].