Core Insights - The 2025 Service Trade Fair showcased cultural and creative toys that attracted young consumers, highlighting the integration of traditional culture with modern trends [1][2]. Group 1: Cultural and Creative Toys - Pop Mart presented limited edition products featuring its core IP, Molly, which combines traditional culture with modern design, showcasing unique elements like Nanjing velvet flowers and porcelain craftsmanship [1]. - Quantum Song, a leading player in the toy industry, emphasized the emotional connection of their IPs, launching new products that resonate with consumer emotions, including limited edition blind boxes in collaboration with sports events [2]. - Alibaba's IP management platform, Aliyu, showcased products from popular IPs like "The Wandering Earth" and "Black Myth," highlighting its extensive collaboration with over 200 IP rights holders to provide comprehensive services [4]. Group 2: Innovative Experiences - The "Mulan 2125 XR" interactive film, developed by a Chinese team, was featured at the fair, utilizing cutting-edge technology for an immersive viewing experience, including 180° panoramic visuals and Dolby Atmos sound [5]. - The Chaoyang Cultural Tourism Group presented various cultural and commercial integration spaces, attracting significant visitor interest with its coffee brand "Double U Coffee" and tea culture products [5].