Core Insights - The rise of "Guochao" (national trend) among young consumers reflects a strong wave of cultural consumption, with traditional Chinese elements becoming fashionable and widely accepted [1][2][3] - The Guochao economy is projected to reach a market size of over 30 trillion yuan by 2028, indicating significant growth potential [4][5] Group 1: Consumer Preferences - 51.8% of young consumers choose Guochao products to support domestic goods, while 46.2% value cultural connotation and 42.6% prioritize quality [1] - 78.9% of surveyed youth express a higher willingness to purchase products that incorporate Guochao elements [4] Group 2: Market Trends - The Guochao economy market size was 20,517.4 billion yuan in 2023, with a year-on-year growth of 9.44% [4] - The clothing and accessories market within Guochao is expected to exceed 2,200 billion yuan in 2024, with projections of reaching 2,500 billion yuan by 2025 [5] Group 3: Cultural Integration - Guochao products combine traditional cultural elements with modern design, creating a unique aesthetic that resonates with consumers [2][3] - Successful cultural innovation requires brands to maintain the essence of traditional culture while adapting it to contemporary expressions [3][7] Group 4: Global Expansion - The Guochao economy is not only thriving domestically but is also gaining recognition globally, with brands like Pop Mart successfully integrating traditional craftsmanship into their products [6] - The intersection of national soft power and market demand presents opportunities for Guochao products to serve as cultural ambassadors on the international stage [6][7]

中国青年报客户端北京9月12日电（中青报·中青网记者 张敏）在2025年服贸会上，文创潮玩吸引年轻消 费者。 在首钢园区9号馆的文旅服务专题朝阳展区，记者看到，多个首发首展亮相。其中，泡泡玛特以Molly这 款核心IP为主体，将传统文化与现代潮玩相结合，推出了多款极具收藏价值的限量版非遗联名产品，打 造极具辨识度的国风美学空间。 记者注意到泡泡玛特带来的Molly玩偶身上穿着的小裙子上点缀着非常精美的南京绒花，绒花元素和角 色设计的巧妙结合让人眼前一亮。另一款Molly玩偶采用了非物质文化遗产粉彩轧道瓷工艺的陶瓷体， 也深受年轻人的喜爱。"我们希望通过服贸会这个全球展览展示的平台，展现我们IP的多样性和传统文 化的精美技艺，让更多世界品牌看到潮玩IP的深度延展能力，相信随着集团全球化业务的不断拓展，会 让更多全球消费者爱上中国潮玩。"泡泡玛特相关负责人表示。 拥有WAKUKU、SIINONO等知名IP的潮玩头部企业量子之歌也将在朝阳展区展览展示最新潮玩产 品。"今年，以潮玩为代表的情绪商业成了显学。潮玩是情绪的镜像，每⼀个IP都要回应一类人的情绪 需求。"量子之歌相关负责人说道。作为品牌升级的重要一环，量子之 ...