Core Insights - The rise of "Guochao" (national trend) among young consumers reflects a strong wave of cultural consumption, with traditional Chinese elements becoming fashionable and widely accepted [1][2][3] - The Guochao economy is projected to reach a market size of over 30 trillion yuan by 2028, indicating significant growth potential [4][5] Group 1: Consumer Preferences - 51.8% of young consumers choose Guochao products to support domestic goods, while 46.2% value cultural connotation and 42.6% prioritize quality [1] - 78.9% of surveyed youth express a higher willingness to purchase products that incorporate Guochao elements [4] Group 2: Market Trends - The Guochao economy market size was 20,517.4 billion yuan in 2023, with a year-on-year growth of 9.44% [4] - The clothing and accessories market within Guochao is expected to exceed 2,200 billion yuan in 2024, with projections of reaching 2,500 billion yuan by 2025 [5] Group 3: Cultural Integration - Guochao products combine traditional cultural elements with modern design, creating a unique aesthetic that resonates with consumers [2][3] - Successful cultural innovation requires brands to maintain the essence of traditional culture while adapting it to contemporary expressions [3][7] Group 4: Global Expansion - The Guochao economy is not only thriving domestically but is also gaining recognition globally, with brands like Pop Mart successfully integrating traditional craftsmanship into their products [6] - The intersection of national soft power and market demand presents opportunities for Guochao products to serve as cultural ambassadors on the international stage [6][7]

Core Insights - The 2025 Service Trade Fair showcased cultural and creative toys that attracted young consumers, highlighting the integration of traditional culture with modern trends [1][2]. Group 1: Cultural and Creative Toys - Pop Mart presented limited edition products featuring its core IP, Molly, which combines traditional culture with modern design, showcasing unique elements like Nanjing velvet flowers and porcelain craftsmanship [1]. - Quantum Song, a leading player in the toy industry, emphasized the emotional connection of their IPs, launching new products that resonate with consumer emotions, including limited edition blind boxes in collaboration with sports events [2]. - Alibaba's IP management platform, Aliyu, showcased products from popular IPs like "The Wandering Earth" and "Black Myth," highlighting its extensive collaboration with over 200 IP rights holders to provide comprehensive services [4]. Group 2: Innovative Experiences - The "Mulan 2125 XR" interactive film, developed by a Chinese team, was featured at the fair, utilizing cutting-edge technology for an immersive viewing experience, including 180° panoramic visuals and Dolby Atmos sound [5]. - The Chaoyang Cultural Tourism Group presented various cultural and commercial integration spaces, attracting significant visitor interest with its coffee brand "Double U Coffee" and tea culture products [5].