Core Viewpoint - The 2025 China International Service Trade Fair showcased advancements in XR (Extended Reality) technology, with a focus on immersive experiences in the cultural and tourism sectors, highlighting the rapid evolution and market potential of XR solutions [2][3]. Group 1: Event Overview - The 2025 Service Trade Fair took place from September 10 to 14 in Beijing, featuring over 400 participating companies [2]. - The theme of the event was "Empowering Technology, Leading Creativity," emphasizing technological innovations in cultural and tourism services [2]. Group 2: Company Innovations - PICO, a leading XR brand, shifted its focus from hardware to comprehensive XR space solutions, showcasing a complete technology solution for XR large spaces [3]. - New content projects like "Wang Wang Mountain Little Monster: You and Me XR" and "Space Odyssey" attracted significant attention, indicating strong interest from both domestic and international clients [4]. Group 3: Market Development - The XR large space market is rapidly growing, driven by high interactivity and immersive experiences, particularly in sectors like cultural tourism, entertainment, education, and brand marketing [5]. - Over the past two years, numerous content projects have emerged, covering dozens of cities across China [5]. Group 4: Consumer Engagement - The target audience for XR experiences has expanded from primarily teenagers to include adults, with XR spaces becoming popular for social activities like dates and gatherings [6]. - Specific projects, such as the "Meet Su Shi" XR project at Hainan Museum, illustrate how XR can enhance visitor engagement by integrating historical narratives [6]. Group 5: Cost and Operational Efficiency - The industry previously faced high costs, but advancements in all-in-one devices have significantly reduced the financial barriers for content creation and operational setup [7]. - Standardization in technical solutions and venue design has improved operational efficiency, allowing multiple content experiences to coexist in the same space [7][8]. Group 6: Future Business Directions - PICO plans to expand both domestically and internationally, with a focus on integrating mixed reality (MR) technologies to create innovative applications in entertainment and cultural tourism [9]. - The company anticipates that more domestic XR projects will enter international markets, marking a significant trend in the global expansion of XR solutions [9].