Z世代情绪消费

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北京消费结构与趋势|北京市流通经济研究中心相关工作人员:北京消费新逻辑在Z世代情绪消费与科技场景中破题
Bei Jing Shang Bao· 2025-07-14 06:54
Group 1 - The core viewpoint of the articles highlights the transformation of Beijing's consumption market, driven by service orientation, technological advancement, and emotional value consumption, particularly among Generation Z [1][2] - Generation Z's emotional consumption has emerged as a new market engine, leading to rapid growth in sectors such as trendy toys, pet economy, and niche markets, with businesses creating feedback loops through social recognition and experiential events [1] - The structural transformation of consumption scenarios reflects a reconfiguration of market logic, with a notable shift towards cost-effectiveness and small, frequent purchases, as well as the integration of online and offline retail experiences [2] Group 2 - Technological consumption is identified as a core driver of high-quality development, with the durable consumer goods market expected to reach 24 trillion yuan in 2024, reflecting a 5% year-on-year growth, particularly in personal electronic devices [2] - The transformation of Beijing's consumption market is fundamentally shifting from product-led consumption to a composite drive of services, experiences, and technology, outlining a clear path for the development of international consumption centers [2]