Summary of Booking Holdings Conference Call Company Overview - **Company**: Booking Holdings (NasdaqGS: BKNG) - **Event**: 2026 Conference at Morgan Stanley TMT Conference - **Date**: March 3, 2026 Key Points Growth Framework - Booking Holdings aims for a medium-term growth framework of **8%** in gross bookings and revenue, and **15%** in earnings per share (EPS) [7] - In 2025, the company exceeded these targets with results of **10%** growth in gross bookings, **10%** in revenue, and **18%** in EPS on a constant currency basis [7] - For 2026, guidance is set at **9%** for gross bookings and revenue, and **15%** for EPS, indicating confidence in continued growth [8] Market Dynamics - Travel markets are expected to grow faster than global GDP, driven by increased disposable income leading to higher travel spending [8] - Booking Holdings is positioned as the largest online travel platform in Asia (excluding mainland China) and is focused on capturing growth in this region [9] - The company is also targeting growth in the U.S. market, where it has seen double-digit growth rates, significantly outpacing the overall market [10] Strategic Initiatives - Booking Holdings is investing in various verticals, including flights and attractions, with growth rates of **30%** and **80%** respectively in the previous year [10] - The company is reinvesting savings from its transformation program into strategic initiatives to drive future growth [10] Regional Focus - **Asia**: The company is enhancing its go-to-market strategy with localized branding and payment options, particularly through its brand Agoda [13][17] - **U.S.**: Growth drivers include performance marketing optimization, B2B partnerships, and an increase in direct channel bookings, which have shown significant improvement [21][29] - **Europe**: Booking Holdings continues to grow faster than the European travel industry, focusing on enhancing user experience and expanding service offerings [44][46] Marketing and Advertising - The company has diversified its marketing spend, increasing investment in social media platforms, with total marketing spend exceeding **$10 billion** [62] - Social media advertising has grown **13%** year-over-year, contributing to overall marketing effectiveness [62] Technology and AI Integration - Booking Holdings is developing agentic tools to enhance customer experience and streamline operations, with a focus on integrating generative AI into customer service and other areas [98][106] - The company has seen a **10%** reduction in average cost per booking due to improved customer service efficiency through AI tools [98] Competitive Landscape - Booking Holdings maintains a strong relationship with Google, which serves as a lead generator rather than a direct competitor in the OTA space [125][126] - The company views the rise of horizontal agents and LLMs (Large Language Models) as opportunities to enhance its service offerings rather than threats [130][131] Financial Performance and Projections - The transformation program has led to increased targets for reinvestment, with **$700 million** allocated for 2026, expected to generate approximately **$400 million** in additional revenue [103][106] - The net impact on the bottom line from these investments is projected to be around **$300 million** [106] Additional Insights - Booking Holdings emphasizes the importance of customer trust and support during travel disruptions, positioning itself as a reliable partner for travelers [66][74] - The company is focused on creating a seamless travel experience through integrated services, enhancing customer loyalty and repeat business [130][131]

Core Insights - The session features Don Schuerman, the Chief Technology Officer of Pega, who has been in this role for about 10 years and has over 25 years of experience with the company [2]. Group 1: Company Overview - Pega's Chief Technology Officer role involves significant interaction with clients to help them understand the company's technological direction and the broader landscape of AI and agentic technologies [3]. - The company emphasizes the importance of translating complex technological concepts into real value for clients, addressing confusion in the market [3].