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中国全面拥抱 eSIMs:苹果引领智能手机新时代
Counterpoint Research· 2025-11-20 04:14
Core Insights - The article discusses the cautious adoption of eSIM technology in China due to regulatory and data security concerns, with a significant breakthrough expected in 2025 when eSIM trials for smartphones will commence [4][5][6]. Group 1: eSIM Technology in China - China has been hesitant to adopt eSIM technology in smartphones due to concerns over user identity verification and network regulation, leading to a preference for dual physical SIM card slots [5]. - The introduction of eSIM is expected to enhance device design by allowing for larger batteries and improved features, as eSIM integration eliminates the need for a SIM card slot [7][9]. Group 2: Market Impact and Projections - The approval of eSIM trials in China marks a new phase for the domestic market, with projections indicating that eSIM smartphones will account for 37% of global smartphone sales by 2025, increasing to 48% by 2026 [11]. - Apple's launch of the iPhone 17 Air, the first iPhone in China to support only eSIM, is anticipated to accelerate the adoption of eSIM technology among local brands and telecom operators [7][11]. Group 3: Competitive Landscape - The shift towards eSIM is expected to reshape the global smartphone industry, with Chinese manufacturers likely to gain a competitive edge as they adapt to this technology [11]. - As eSIM technology matures and carrier support increases, it is expected to penetrate mid-range and budget devices, moving beyond high-end models [9].
苹果带火eSIM,iPhone17 Air中国预售在即,安卓阵营2026年或全面跟进
Feng Huang Wang· 2025-10-15 08:04
Core Insights - The launch of the iPhone 17 Air in China marks a significant shift towards eSIM technology, as it eliminates the physical SIM card slot, which is seen as a key factor for its market entry [1][3][5] Group 1: eSIM Technology Adoption - The transition to eSIM is expected to move from niche applications to mainstream mobile devices, driven by Apple's decision to remove the SIM card slot [1][3] - eSIM technology has been primarily used in wearables and tablets, but the iPhone 17 Air's launch signifies its entry into the high-end smartphone market in China [3][8] - The Chinese telecom operators have begun commercializing eSIM services, with significant user interest already noted [5][6] Group 2: Technical and Design Changes - The iPhone 17 Air features a thickness of only 5.6mm, achieved by optimizing the internal design and removing the SIM tray, allowing for a larger battery and improved antenna layout [2][3] - Analysts suggest that the removal of the SIM card slot enhances the device's waterproofing and overall structural integrity [2][3] - The shift to eSIM requires a reconfiguration of the supply chain, impacting various components and necessitating new testing processes [4][8] Group 3: Market Implications - The move to eSIM is expected to influence Android manufacturers to accelerate their adaptation of similar technologies, with predictions of increased eSIM penetration in the Android market by 2026 [8][9] - The competitive landscape among telecom operators is shifting from pricing to activation efficiency and system stability, as they prepare for the influx of eSIM users [7][8] - The iPhone 17 Air serves as a benchmark for other manufacturers, prompting them to reassess their designs and supply chain collaborations [8][9]