We think of West and we think about Amazon as a hyperscalers cloud and stuff, but there is so much more. And getting to know what you do. I mean, you're talking with folks in gaming sports video.They're trying to engage with the consumer at all different levels. There's so much happening and I appreciate you laying out those stats and then also watching that presentation on an app. I very much appreciate that.I think let me start with you. Fundamentally, the cloud has become the backbone of media distributi ...