Why does Netflix need this deal. >> What what's there are going to be a couple things that are going to drive success in streaming. One of them is really established IP and then global global franchises and those and they have to be global.They can go everywhere. With Warner Brothers, they get they get Harry Potter, they get Lord of the Rings, they get all the DC comics, which I could argue way underexploited, they they they get a whole set of shows. And even though um even though if you look at what Netfli ...

Cloud Adoption in Media and Entertainment - Cloud has become the backbone of global media distribution, enabling streaming services and global reach [2] - Over 1 billion people are receiving streaming content through the services provided [3] - 750 million people are playing games every month using these services [4] Industry Growth and Trends - The entertainment industry is projected to be worth $3.5 trillion by 2029, up from $2.9 trillion last year, representing a $600 billion opportunity [12][13] - Traditional entertainment brands need to diversify and create more interactive and immersive experiences due to generational preferences for games, social media, and user-generated content [13][14] - Customers want to create high-fidelity content faster, cheaper, and better, including live, episodic, theatrical, and animated content [7][8] Monetization and Fan Engagement - There is a focus on cultivating multichannel monetization opportunities beyond traditional advertising [8][9] - Companies are hyper-focused on next-generation fan engagement to retain subscribers and encourage repeat engagement [9][10] AWS Services and Capabilities - AWS provides building blocks for customers to build anything they can imagine [6] - AWS Elemental Media Services, celebrating its 10th anniversary, allows for broadcast and production tasks to be done in the cloud, offering sustainability and cost benefits [25][26][27] - AWS is actively involved in industry organizations like SMPTE, CTP, and Movie Labs, contributing to the advancement of the media and entertainment industry [30][31] Sports Engagement - Live sports have a high engagement factor, leading to strategic relationships with organizations like Formula One, PGA Tour, and the NBA [19][20] - AWS is partnering with the NBA to launch "NBA inside the game," a platform to ingest billions of data points to create a more interactive and insightful sports viewing experience [20]