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中国公司收购「英国版lululemon」; 奢侈品行业或进一步恶化;胖东来上半年销售额超117亿|品牌周报
3 6 Ke· 2025-07-06 13:53
Group 1: Acquisition and Business Expansion - Baozun has completed the acquisition of the UK high-end yoga wear brand Sweaty Betty's business in China, marking its third international brand acquisition after Gap and Hunter [1] - Sweaty Betty, founded in 1998, is known for its stylish yoga pants and has a price range of 750 to 1180 RMB, slightly higher than some core products of lululemon [1] - The acquisition will be managed by the same team responsible for Gap and Hunter, indicating Baozun's strategy of leveraging local design and supply chain capabilities to restructure overseas brands' operations in China [1] Group 2: Financial Performance - Baozun's Q1 2025 revenue reached 284 million USD, reflecting a year-on-year increase of 3.27% [2] - Armani Group reported a 6% decline in annual revenue to 2.3 billion euros for 2024, with a significant drop in operating profit by nearly 69% to 67 million euros [4] - LVMH and Kering are dragging down the luxury sector, with a projected 3% decline in organic sales for Q2 2025, worsening from a 1% decline in Q1 [3] Group 3: Market Trends and New Products - The luxury goods market is facing increased pressure due to currency fluctuations and decreased purchasing power among tourists from China and the US [3] - Color Wow, a US haircare brand, has been acquired by L'Oréal, with its sales estimated to be slightly above 300 million USD [5][6] - HOKA ONE ONE launched the new Rocket X 3 racing shoes, featuring advanced materials for improved performance [10] Group 4: Brand Developments - The Chinese high-end fragrance brand Wenxian has launched its seventh season of products, focusing on traditional Chinese scents [7] - Emis has opened its third pop-up store in Hangzhou, following successful openings in Shenzhen and Chengdu, targeting a younger demographic [13] - Kappa's parent company, China Dongxiang, reported a revenue decline of 3.7% to 1.68 billion RMB but achieved profitability with a net profit of 207 million RMB [23]
碳纤维船桨、脚踏款皮划艇……水上运动轻量便捷产品不断上新→
Yang Shi Wang· 2025-07-03 19:47
央视网消息:近年来,越来越多的消费者选择自行购买皮划艇、帆船等装备,水上运动的火爆带动了相关装备订单的增长。 在浙江金华的一家电动冲浪板生产企业,一台台针对青少年推出的冲浪板正组装下线。据了解,这款产品采用碳纤维工艺,体积、重量更小,转弯也更好把 控。这家企业今年的订单也增长明显。 浙江省金华市某电动冲浪板企业负责人 陈远樟:去年我们生产了2000台左右的冲浪板,今年我们预计要生产3000台,增长50%。我们觉得水上的运动产品 属于快速增长的阶段,预计每年有30%以上的增长。 浙江省慈溪市某水上装备企业负责人 李德红:我们吹塑的皮划艇重量相对于以前滚塑的皮划艇降低了30%。出厂价格目前是399元至799元之间,价格有30% 左右的下降。今年全年的目标差不多是8万条,在去年的基础上,我们应该有50%左右的增长。 船桨是不少水上运动的重要装备,碳纤维船桨重量轻、强度大,成为很多桨板、水球等运动爱好者的必备工具。记者在一家船桨生产企业看到,工人们正有 序加工、组装产品,打包送往仓库。企业负责人表示,今年他们各款产品的销售情况都普遍不错。 在浙江慈溪的一家皮划艇生产企业,企业负责人告诉记者,近年来,越来越多的家庭选择 ...
“凉”机释放消费新热潮 皮划艇、桨板、电动冲浪板轻量便捷装备订单攀升
Yang Shi Wang· 2025-07-03 09:01
基地负责人介绍,暑假到来,桨板、皮划艇、帆船、水上自行车等都很火爆。除了经常前来的水上运动爱好者,以家庭和亲子为单位的体验型 消费群体明显增多,节假日日均客流量超过300人。 央视网消息:随着暑期的正式开启,长三角地区皮划艇、桨板、帆船、电动冲浪板等各种水上运动持续升温。 与传统冲浪板不同,电动冲浪板凭借自身产生的推进力,可以让驾驶者在无风无浪的水上完成冲浪,还可以自由调节前进速度。 在浙江金华的一个水上训练基地,学员们正在学习体验电动冲浪板运动。几组队员在水库设立的障碍物中穿梭,体验平面冲浪的风驰电掣。 皮划艇也是不少消费者的选择。在江苏太仓,刚放暑假的大学生刘犇和同学一起来到天镜湖水上运动基地,接受教练的专业指导。两人划着皮 划艇,绕着风光旖旎的湖面飘荡了两圈。 近年来,越来越多的消费者选择自行购买皮划艇、帆船等装备,水上运动的火爆也带动了相关装备订单的增长。 在浙江慈溪的一家皮划艇生产企业,企业负责人介绍,近年来,越来越多的家庭选择自己购买皮划艇供平时休闲玩乐。以往的皮划艇产品重量 大,对上肢力量要求较高。而新推出的家庭款、少儿款、脚踏款等产品,重量减轻了,操作也更加简单省力。 船桨是不少水上运动的重要 ...
当一名商人决定生而“向善”
Hu Xiu· 2025-06-27 03:51
Core Insights - The article discusses the concept of "business for good," highlighting how companies can integrate sustainability into their core operations from the very beginning [5][24] - It emphasizes the importance of long-term thinking in business, where social value and commercial value can coexist and enhance each other [5][24] Group 1: Sustainable Business Practices - Patagonia is highlighted as a pioneer in integrating environmental protection into its business model, known for its durable outdoor clothing and commitment to sustainability [6][10] - The company has a history of provocative marketing, such as its 2011 ad urging consumers not to buy its products to reduce environmental impact [8] - Patagonia donates 1% of its sales to environmental causes and has been using recycled materials since 1993, showcasing its commitment to sustainable practices [8][10] Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [11][12] - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health [12] - QiYue, an organic rice wine company, transformed its business model from organic vegetable farming to organic rice production, using traditional methods to promote sustainability [14][15] Group 3: Community and Consumer Engagement - Both Patagonia and MuMo focus on building community relationships, with Patagonia's stores serving as community hubs [10][19] - QiYue's approach to organic farming has led to visible ecological improvements in the surrounding area, demonstrating the impact of sustainable practices on local ecosystems [16][18] - Consumers are increasingly willing to pay for products that are organic, natural, and sustainable, indicating a shift in market demand towards ethical consumption [18][19] Group 4: Design and Sustainability - REDO, a design company, integrates sustainability into its creative processes, aiming to reduce waste and carbon emissions through innovative design [21][23] - The company collaborates with brands to repurpose materials, such as reusing glass bottles to minimize environmental impact [21][23] - REDO faces challenges in public education and talent development to further its sustainable design initiatives [23] Group 5: B Corp and Social Responsibility - The concept of "benefit corporations" (B Corps) is introduced, emphasizing a broader definition of business success that includes social and environmental responsibilities [24][25] - B Corps are seen as a framework for companies to assess their impact on various stakeholders, promoting transparency and accountability in business practices [25] - The article suggests that sustainable practices can create long-term competitive advantages, even if they do not yield immediate financial returns [18][25]
第三届全球运动装备创新设计大赛正式启动
Huan Qiu Wang· 2025-06-26 01:48
来源:北青网 2025年6月14日,由清华大学与安踏集团联合打造的第三届全球运动装备创新设计大赛启动仪式在杭州中 国丝绸博物馆举行。本届大赛将以「MovEmpower-动融万象」为主题,清华大学艺术博物馆馆长、文科 资深教授鲁晓波与安踏集团执行董事、联席CEO赖世贤等嘉宾共同出席启动仪式。同期由清华大学-安 踏集团运动时尚联合研究中心发布的《运动时尚产业设计创新趋势研究报告》为全球运动装备产业指明 技术革新方向。 依托于清华大学这一顶尖学术高地与安踏集团在运动装备领域的领军地位,由清华-安踏运动时尚联合研 究中心主办的"全球运动装备创新设计大赛学术论坛暨圆桌论坛"成功举办。 往届作品在中国丝绸博物馆水上步道走秀 "全球运动装备创新设计大赛"已历经两届精心打造,大赛成果斐然:汇聚了来自全球270所高校的近4000件 优秀作品,参赛范围覆盖30余个国家和地区;全球媒体投放达1300家,累计曝光量突破亿次。 往届作品活动现场走秀 本届赛事将在国内外开设多场高校宣讲,面向全球的设计爱好者、院校师生、独立设计师及专业机构征 集创意作品。 第三届全球运动装备创新设计大赛正式启动 由清华-安踏运动时尚联合研究中心历时一年研 ...
好博会 | 从农村走出的女总裁,要把中国2873个县变成“实宇宙”
新浪财经· 2025-06-25 01:09
Core Viewpoint - The company aims to transform the 2873 counties in China into its "real universe" by focusing on the county-level market, addressing the unique needs of consumers in these areas, and ensuring that price does not become a barrier to sports participation [2][12]. Group 1: Market Insights - The county population accounts for over 65% of the national total, yet per capita sports equipment consumption is only 1/56 of that in first-tier cities [2][12]. - Consumers in county areas face a "three no" dilemma: lack of suitable products, absence of scientific guidance, and insufficient service networks, with store coverage below 20% [2][12]. Group 2: Strategic Principles - The company has established three principles: never abandon the county market, never produce pseudo-professional products, and never let price become a barrier to sports [2][8]. - The strategic focus is on balancing professional technology with affordability, ensuring that consumers do not have to pay extra for additional features [5][9]. Group 3: Product Development - The company is developing "county-specific" cushioning technology to cater to the higher daily walking volume in rural areas, adapting to various terrains like gravel and dirt roads [9]. - For community activities like square dancing and running groups, the company is enhancing anti-twist designs to reduce injury risks [9]. Group 4: Brand Evolution - The company has rebranded from Guirenniao to Jinhong Agricultural Co., Ltd., but it remains committed to the sportswear market, emphasizing a new beginning [5][6]. - The brand declaration focuses on safeguarding the health and safety of 1.4 billion people through a dual-spiral ecosystem of sports protection and health services [5][8]. Group 5: Industry Context - The national goal is to have 500 million people regularly participating in sports and to achieve a sports industry output value of 5 trillion yuan by 2025 [11]. - There is a growing concern about the rising injury rates in public sports, with knee injuries accounting for over 60% of cases, highlighting the need for safer sports practices [12].
“火热赛事+装备升级”提升产业发展“含金量” 夏日清凉释放消费新活力
Yang Shi Wang· 2025-06-24 08:28
央视网消息:夏日来临,在许多城市的开放水域上,都能看到人们进行桨板、皮划艇等水上运动。从火热赛事到装备制造,水上运动正带 动"亲水经济"在多地持续升温。 新材料 新设计 水上装备新品不断涌现 富阳是我国赛艇的生产基地之一,其中有一家企业,产品如今占据全球超过16%的市场份额。是什么让富阳的赛艇远销欧美、澳大利亚等国 家? 在杭州富阳区的一个生产车间,企业负责人介绍,研发这款赛艇模具耗时3年,有了它生产赛艇能实现一次成型。 在南浔古镇在这片水域上,每年夏天都会举办一场桨板公开赛。2025年,有来自十多个国家和地区的400多名选手将汇聚这个江南水乡竞相争 流。这场连续举办了7年的赛事,也持续为这座古镇带来夏日新活力。 6月20日,第七届南浔古镇桨板公开赛开幕。带上一只桨、一块充气板,运动员们从"丝绸码头"出发,穿过小桥流水人家,拥抱蓝天碧水青 山。赛事活力从白天一直持续到夜幕降临。 两天的比赛期间,在水上能见到的不只桨板,还有折叠艇、背包艇、水上自行车等装备用品。夏日的古韵水乡,即是竞技赛场,也是水上装备 的新品首秀场。记者从浙江省体育局了解到,这个夏天,浙江各地每周举办近20场水上赛事,整个夏季将有200多场水 ...
一块板撬动10亿市场!“亲水经济”爆火玩出夏日新热度
Huan Qiu Wang· 2025-06-24 06:22
转自:央视 夏日来临,在许多城市的开放水域上,都能看到人们进行桨板、皮划艇等水上运动。从火热赛事到装备制造,水上运动正带动"亲水经济"在多地持续升温。 两天的比赛期间,在水上能见到的不只桨板,还有折叠艇、背包艇、水上自行车等装备用品。夏日的古韵水乡,既是竞技赛场,也是水上装备的新品首秀 场。记者从浙江省体育局了解到,这个夏天,浙江各地每周举办近20场水上赛事,整个夏季将有200多场水上活动密集开展。 浙江省体育局政策法规处处长 姜建成: 浙江水上的产业是非常发达的。富阳、淳安地区的皮划艇、赛艇,这两个县区占我们全国的6成以上的份额。制造业 边上会有一系列的配套的企业围着它来做的,产品的质量往高端走,价格慢慢往下。 新材料 新设计 水上装备新品不断涌现 距离南浔不到两个小时车程的富阳,是我国赛艇的生产基地之一。其中有一家企业,产品如今占据全球超过16%的市场份额。是什么让富阳的赛艇远销欧 美、澳大利亚等国家?一起去车间看一看。 在杭州富阳区的一个生产车间,记者看到了一款赛艇模具。企业负责人介绍,研发它耗时三年。有了它,生产赛艇终于能实现一次成型。 某水上用品制造企业负责人 熊飞: 这个是钢模,里面是铝合金的,全 ...
红宝书20250617
2025-06-19 09:46
2025.6.18 市场逻辑精选 特别提示:下文涉及的题材或公司,内容罗列和篇幅长短,与后续涨跌无关,亦均非进行推荐,仅作- 研究辅助。投资者应自主决策,注意风险。 市场热点 , 脑机接口:美股脑再生科技今年涨超460倍,国内行业进展加速 。 驱动: 。中游算法/设备核心公司: 。下游应用核心公司: 二、机会前瞻 新质战斗力:地缘冲突频发,军贸出口受益 份额有望持续提升。 期货:陆家嘴论坛召开在即 三、大涨分析 赢合科技:固态电池交付头部客户 恒基达鑫:原油价格波动带动油运仓储价格上涨 石化仓储:公司核心业务为散装液体仓储,利用自建的储罐、管道、码头及槽罐车装卸台,为客户提- 供汽油、柴油、液化气等综合仓储服务,在珠三角、长三角和华中地区拥有先进的仓储及码头设施,- 是华南及华东地区石化产品仓储的知名企业。 科力远:布局硫化物固态电解质,参编RWA上链技术规范 英派斯:投资李未可,深耕智能运动装备领域 三夫户外:国内户外装备零售龙头 主营户外品牌:公司打造"自有品牌+独家代理品牌"的品牌矩阵,拥有XBIONIC、X-SOCKS等自有品- 牌,独家代理CRISPI、HOUDINI、DANNER等国际户外品牌,经 ...
健跑带火运动装备消费
Jing Ji Ri Bao· 2025-06-18 20:18
Core Insights - The running gear market is experiencing significant growth due to the rising popularity of running as a part of a healthy lifestyle, with products like trail running shoes, ankle supports, waist packs, and sports watches gaining consumer interest [1] - Functional running shoes, particularly carbon plate shoes and high-energy return foam shoes, are favored by runners, but there is a need for proper guidance on their suitability for different skill levels to prevent injuries [1] - The fashion aspect of running gear is becoming increasingly important, with many brands launching stylish activewear that appeals to younger consumers, indicating a broader market potential for running equipment beyond just athletic use [1] Industry Trends - The proliferation of smart wearable devices has made sports watches that track pace, heart rate, and blood oxygen levels standard for many runners, with consumers seeking to integrate health data with exercise metrics for better personal health insights [2] - There is a growing opportunity for companies to collaborate with healthcare institutions to provide more precise exercise plans and health management services, enhancing the value proposition of running gear beyond mere product sales [2]