RBC Capital says that “GOOGL enters the portal wars” was the headline over the weekend from Mike Delprete, who posted screenshot evidence of Google (GOOGL) placing real estate listing ads from a 3p in search results. For context, Delprete is a professor at the University of Colorado and a well-followed and respected real estate domain expert who the firm speaks with periodically. RBC notes Zillow’s (Z) (ZG) exposure to SEO is small. While the firm can’t say there would be no impact from a top of funnel disc ...

Core Insights - Zillow's stock fell 8% due to concerns over Alphabet testing real estate listings in Google search results, which could disrupt Zillow's market position [1][2] - Alphabet's potential entry into the real estate market raises competitive fears, given its innovative capabilities and resources [2][3] - Zillow's annual sales peaked at $8.14 billion in 2021 but have since declined, while Alphabet continues to reach new revenue highs [4] Financial Performance - Zillow's sales are projected to rise by 15% this year and an additional 14% in fiscal 2026, reaching $2.94 billion [5] - Zillow's earnings per share (EPS) are expected to increase by 21% in FY25 to $1.67 and by 31% in FY26 to $2.19 [9][10] - Alphabet's EPS is projected to grow by 31% this year and by 4% in FY26 to $10.95, reflecting a positive trend in earnings estimates [10][11] Market Position and Outlook - The cyclicality of the housing market makes Alphabet a more attractive investment compared to Zillow, especially in terms of risk aversion [5] - Despite positive EPS revisions for Zillow, the stock remains under pressure, and both companies currently hold a Zacks Rank 3 (Hold) [12]

A formidable force is encroaching on the home listing leader's turf.Shares of Zillow Group (ZG 7.90%) (Z 8.47%) fell on Monday following reports that Alphabet was entering the online real estate arena. By the close of trading, Zillow's stock price was down roughly 8% after falling nearly 13% earlier in the day. A new competitive threat Google is reportedly adding home sale listings directly to its search results in select markets.The tech titan appears to be testing demand for the new features, which inclu ...

Core Insights - Zillow Group Inc is a significant player in the online real estate market, primarily generating revenue through its Premier Agent program, which connects real estate agents with potential clients [1] - The company faces increasing competition from other real estate platforms and now from Google, which is testing a new mobile real estate ad format [1][3] Company Performance - On December 15, 2025, Piper Sandler upgraded Zillow's rating to "Overweight" with a stock price of $66.18, indicating potential for stock outperformance despite a cautious recommendation to "hold" due to competition concerns [2] - Zillow's shares recently fell by 8.5% following reports of Google's new ad format, which could impact Zillow's lead-generation business and reduce traffic to its platform [3][6] Market Position and Competition - Google's new ad unit poses a direct challenge to Zillow's market position by offering similar features, which could attract users away from Zillow [4][6] - The stock price of Zillow is currently at $66.03, reflecting a decrease of 8.77%, amid investor concerns regarding Google's entry into real estate advertising [4][5] Trading Activity - Zillow's stock has shown significant volatility, with a trading range of $63.15 to $67.08, and a market capitalization of approximately $15.98 billion [5] - The trading volume reached 1,655,895 shares on the NASDAQ exchange, indicating active trading amid the competitive landscape [5]

Google is testing homes for-sale ads at the top of search results, edging into Zillow's turf. ...

This story was originally published on CFO Dive. To receive daily news and insights, subscribe to our free daily CFO Dive newsletter. Dive Brief: Online real estate platform Opendoor Technologies on Monday announced it promoted interim CFO Christy Schwartz to become permanent finance chief, effective Jan. 1. The company also hired Lucas Matheson, previously the CEO of Coinbase Canada, to become president, replacing Shrisha Radhakrishna, who will continue to serve as chief technology and product officer, ...

Question-and-Answer SessionSo we'll dive right in. First, let's start with some high-level ones. Big picture, Zillow for a long time has been known for its brand and large audience. The big question has historically been how would you leverage into building a big, sustainable, profitable business from that audience. You've obviously been successful at executing on that. But can you bring us along and talk about where you are in that journey with the housing super app?Jeremy WacksmanCEO & Director Absolutely ...

Heightened volatility in Nextdoor's stock price could underscore lingering uncertainty about its business if Wednesday's momentum fails to hold. Jackson argued that in every cycle, "a few platforms stay misunderstood for years... until one moment reframes everything,†and that Nextdoor shares at about $2 each "feels like one of those moments.†Jackson's bullish comments earlier this year about other companies, such as online real estate firms Opendoor Technologies (OPEN) and Better Home & Finance (BETR), ha ...

Core Viewpoint - Zillow is considered a strong investment opportunity in the housing market due to its position as the largest listing platform, characterized by being well-run, capital-light, and low-risk [1]. Company Analysis - Zillow is exposed to housing and economic cyclicality, which is a factor to consider in its investment profile [1]. - The company operates as a capital-light business model, which may enhance its financial stability and growth potential [1]. Investment Strategy - The investment approach aligns with fundamental analysis strategies similar to those used by renowned investors like Warren Buffett and Peter Lynch, focusing on identifying undervalued, best-in-class companies [1].

The iBuyer is reinventing itself under new leadership, but the business model still leaves much to be desired.Opendoor Technologies (OPEN +0.39%) surged in mid-2025 on a social media and meme stock wave. Now the company is pushing to separate from the online hype and prove itself worthy of buy-and-hold investors. Still, Opendoor's underlying business is highly speculative and too unproven in a difficult housing market.Amid declining revenue, Opendoor's new CEO, Kaz Nejatian, is attempting to pivot and rebra ...