NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a breakthrough collaboration to modernize the execution of local TV advertising, enabling advertisers to transact live linear ads from local TV stations programmatically for the first time.The local TV advertising market is expected to reach $21 billion in the US this year. As advertiser demand for live local ...

Core Insights - The Trade Desk (TTD) emphasizes the rapid rise of high-quality internet centered around Connected TV (CTV), which enhances brand engagement and consumer trust [1][2] - TTD's strategy focuses on creating immersive experiences to capture consumer attention and improve purchase intent [1][2] Industry Trends - CTV is becoming increasingly prevalent, with 41% of UK consumers and 44% of US consumers significantly increasing their streaming service subscriptions and viewing time, respectively [2] - The global CTV advertising market is projected to reach a record $35.2 billion in 2024, growing 20% year-over-year, and is expected to rise to $46.3 billion by 2026 [3] Advertising Ecosystem - High-quality content platforms contribute nearly 50% of the Open Internet advertising revenue, showcasing their central role in the global advertising market [3] - 94% of advertisers report that CTV ad performance meets or exceeds their expectations [2] Brand Strategy - TTD observes a shift in Chinese brands' approach to international marketing, moving from a focus on ROI to brand storytelling and awareness [4][5] - The three key elements for successful brand globalization are brand building, precise targeting, and long-term value [5] Market Focus - TTD is concentrating on industries such as consumer electronics, smart home, gardening, and cultural exports, aligning with the trend of brands transitioning from a volume-based to a brand-centric approach [6]

Core Insights - Chinese brands are accelerating their global presence, with advertising and marketing evolving as key tools for brand communication, especially in the face of external uncertainties like trade friction and tariff fluctuations [1] - The evolution of Chinese brands' globalization strategies is shifting from OEM and low-cost offerings to a focus on brand asset development, emphasizing long-term investment in brand exposure [1][2] - The Trade Desk (TTD) highlights that CTV (Connected TV) is becoming a central element in high-quality internet marketing strategies for Chinese brands, driving their global development [1][3] Group 1: CTV's Rise and Global Advertising Landscape - CTV is rapidly penetrating global households, with 41% of UK residents and 44% of US residents significantly increasing their streaming service subscriptions and viewership [3] - 94% of advertisers recognize that CTV advertising meets or exceeds their expectations, indicating strong confidence in its effectiveness [3] - Global CTV advertising revenue is projected to grow by 20% in 2024, reaching $35.2 billion, and is expected to rise to $46.3 billion by 2026 [3] Group 2: Multi-Channel Strategy and Brand Trust - The demand for high-quality digital content is driving the rise of CTV, providing brands with new opportunities to establish a credible international image through immersive experiences [4] - A multi-channel strategy is essential for brands to attract consumer attention, with TTD noting that this approach can enhance user attention by 1.4 times and emotional connection by 1.9 times while reducing cognitive fatigue by 2.2 times [4][5] - Each channel plays a unique role in this strategy, with CTV enhancing visual storytelling, audio ads capturing attention in multitasking scenarios, and digital out-of-home (DOOH) ads creating strong visual impacts [5]

Magnite (MGNI) Q1 2025 Earnings Call May 07, 2025 04:30 PM ET Company Participants Nick Kormeluk - SVP - Investor Relations & Head of Global Real EstateMichael Barrett - CEODavid Day - CFORobert Coolbrith - Vice President, Internet Equity ResearchMatthew Swanson - Director - Equity ResearchArthur Chu - Internet Equity ResearchShweta Khajuria - Managing Director Conference Call Participants Jason Kreyer - Senior Research AnalystShyam Patil - AnalystDaniel Kurnos - Equity Research AnalystLaura Martin - Managi ...

Financial Highlights Q1 2025 May 7, 2025 Magnite SÿĄă HÿrĀor FORWARD-LOOKING STATEMENTS This presentation and management's prepared remarks during the conference call referred to above include, and management's answers to questions during the conference call may include, forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. In some cases, you can identify forward-looking statements by terms such as "may," "might," "will," "objec ...

Applovin shares soared as high as 15% in extended trading after the company reported earnings and revenue that beat expectations and announced the sale of its mobile gaming business.Here's how the company did compared to LSEG consensus estimates:Earnings: $1.67 per share vs $1.45 per share expectedRevenue: $1.48 billion vs $1.38 billion expectedApplovin also agreed on Wednesday to sell its mobile gaming business to Tripledot Studios in a deal worth $400 million in cash considerations. The advertising tech c ...

Taboola.com (TBLA) Q1 2025 Earnings Call May 07, 2025 08:30 AM ET Company Participants Jessica Kourakos - Head of IRAdam Singolda - Founder and CEOStephen Walker - Chief Financial OfficerSteven H - Senior Associate - Internet Equity ResearchMatthew Condon - Director Equity Research - Internet & Digital Media Conference Call Participants Mark Zgutowicz - Equity Research AnalystLaura Martin - Managing Director, Senior Internet & Media AnalystZach Cummins - Senior Research AnalystJames Kopelman - Analyst Opera ...

Viant Technology (DSP) Q1 2025 Earnings Call May 06, 2025 05:00 PM ET Speaker0 Hello, everyone, and welcome to Viant Technologies first quarter twenty twenty five earnings conference call. My name is Emmanuel, and I will be your operator today. Before I hand the call over to the Viant leadership team, I'd like to go over a few housekeeping notes for the program. As a reminder, this call is being recorded. After the speakers' remarks, there will be a question and answer session. If you plan to ask a question ...

SAN FRANCISCO, May 05, 2025 (GLOBE NEWSWIRE) -- Just months after basking in the glow of a meteoric 700% stock surge, fueled by investor enthusiasm for its artificial intelligence technology and burgeoning ad business, AppLovin Corp. (NASDAQ: APP) is facing a shift in sentiment on Wall Street. Several prominent investment banks have significantly lowered their expectations for the stock following the release of multiple critical reports from short-selling firms about the mobile advertising technology firm. ...

First-of-its-kind offering provides media buyers with a frictionless path to top-quality inventory contentRESTON, Va., May 05, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a new solution to address the inventory quality challenges facing advertisers. Comscore Certified Deal IDs, initially available through Magnite's (NASDAQ: MGNI) supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer a ...