As filed with the Securities and Exchange Commission on January 16, 2026. Registration No. 333-292700 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 1 to FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 Liftoff Mobile, Inc. (Exact Name of Registrant as Specified in its Charter) (State or other jurisdiction of incorporation or organization) Delaware 7370 86-1817506 (I.R.S. Employer Identification No.) (Primary Standard Industrial Classification Code Numb ...

As filed with the Securities and Exchange Commission on January 13, 2026.Registration No. 333- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 Liftoff Mobile, Inc. (Exact Name of Registrant as Specified in its Charter) (Primary Standard Industrial (State or other jurisdiction of incorporation or organization) Delaware 7370 86-1817506 (I.R.S. Employer Identification No.) 900 Middlefield Road Redwood City, California 9406 ...

Core Viewpoint - AppLovin's stock has experienced significant declines recently, with a notable drop of over 15% from its December high, indicating bearish momentum despite strong underlying business fundamentals [2][3]. Financial Performance - In the latest reported quarter, AppLovin achieved a 17% year-over-year revenue increase, reaching $1.41 billion, showcasing robust operational results [3]. - The company's earnings release highlighted exceptional EBITDA results, reflecting the strength of its AI-powered advertising platform [4]. Market Positioning - AppLovin maintains a strategic position within the mobile advertising ecosystem, offering AI-driven advertising and analytic tools that assist developers in marketing and monetizing their apps [5]. - The integration of AI and advanced targeting capabilities serves as a critical differentiator in the industry, where AppLovin leverages proprietary data analytics and consumer intelligence platforms [5]. Stock Outlook - Despite recent stock declines, AppLovin shares remain above their longer-term 100-day moving average, suggesting that the broader uptrend is still intact [4]. - Derivatives data indicates a potential upside for AppLovin shares, with options traders anticipating a near-25% move by April 17, which could position the stock around $771 if bullish trends prevail [6]. - Wall Street analysts maintain a positive outlook on AppLovin stock for the next 12 months, reinforcing confidence in the company's future performance [7].

Core Viewpoint - AppLovin (APP) experienced a 2.9% decline in stock price, as noted by Wedbush, which highlighted that its partner Unity (U) is achieving profitability while AppLovin maintains a dominant position in the mobile advertising sector [1] Group 1: Company Relationships - AppLovin and Unity have a close relationship, with Unity being a leading platform that helps creators transform their ideas into real-time 3D content [1] - AppLovin provides advertising and marketing support to Unity developers, facilitating the commercialization and user acquisition of their applications [1]

Core Insights - AppLovin is recognized as the dominant player in the mobile advertising sector, while Unity is noted for its successful turnaround efforts according to Wedbush Securities [2] - AppLovin possesses a significant data advantage, with its MAX platform servicing a large portion of the mobile gaming market [2]

Core Viewpoint - AppLovin Corporation is recognized as a significant player in the AI and mobile advertising market, with Jefferies raising its price target to $860.00 and maintaining a "Buy" rating due to strong growth potential in advertising and margin scalability [1][2]. Group 1: Revenue Growth Potential - Jefferies analysts anticipate a near and medium-term upside to revenue estimates in AppLovin's advertising business, indicating confidence in its growth trajectory [2]. - The company is expected to maintain over 30% growth in its advertising business over the next few years, driven by expansion into e-commerce and other verticals beyond gaming [3]. Group 2: Profitability and Margin Potential - Analysts project that AppLovin may achieve a long-term adjusted EBITDA margin of 80%, showcasing its significant profitability potential [3]. Group 3: Market Position and Expansion - AppLovin is viewed as an "emerging leader in the mobile advertising market," with expectations of expanding its operations beyond gaming, which is seen as a catalyst for future revenue growth [2][3].

Core Insights - The 2025 AppsFlyer report highlights a shift in the mobile advertising landscape towards a distributed competition model, driven by privacy regulations and AI technology, moving away from the previous duopoly of Google and Meta [3][9] - The report emphasizes the importance of creative material as a key competitive factor, with different platforms requiring tailored content for optimal performance [4][5][9] - Non-gaming categories have emerged as the primary growth engine in advertising, with sectors like short videos and fintech showing significant potential [6][9] Group 1: Market Dynamics - The advertising budget distribution is becoming more balanced across various channels, with the top platforms now including around ten major players instead of just two [3][9] - The trend of budget concentration towards leading platforms continues, with 60% of the top five media channels experiencing annual growth, and the growth rate for channels ranked 6 to 10 reaching 80% [3][9] - Advertisers are diversifying their spending to mitigate risks associated with traditional platforms, while also prioritizing efficiency through advanced algorithms and data [3][4] Group 2: Creative Material and Adaptation - The introduction of the "creative index" in the report indicates that material quality is now a critical variable in advertising effectiveness, as algorithmic differences among platforms diminish [4][9] - Different platforms exhibit significant variations in material type adaptability, necessitating a shift from a one-size-fits-all approach to a more precise adaptation strategy [4][5] - The production capabilities of creative content are becoming a core competitive advantage for both advertisers and platforms, especially with the rise of AI-generated video technology [5][9] Group 3: Growth Opportunities - Non-gaming sectors are now the main battleground for advertising growth, with short videos and AI tools showing particularly strong performance [6][9] - The gaming sector is also evolving, with a focus on long-term operations rather than short-term volume, as seen in the success of mid-core games [6][7][9] - The adaptation of AI technology across the marketing chain is crucial for achieving a fully automated marketing loop, although organizational structures must align with these new technologies for optimal results [8][9]

Core Viewpoint - SoftBank Group Corp. is selling a significant portion of its stake in InMobi Pte for approximately $250 million, reducing its ownership from over 30% to less than 10% as part of a strategy to prepare InMobi for a potential public listing [1][2]. Group 1: Transaction Details - InMobi will repurchase shares from SoftBank to decrease its holding, which is part of a broader restructuring of its capital table [2]. - The buyback is funded by over $350 million raised in private credit to support InMobi's expansion and ownership restructuring [3]. Group 2: Company Background - Founded in 2007, InMobi was one of India's early global consumer-tech companies and aimed to compete with major players like Alphabet Inc. and Meta Platforms Inc. in mobile advertising [4]. - The company has diversified into marketing, content, and commerce technologies, focusing on improving profitability after experiencing slower growth [4]. Group 3: SoftBank's Investment Strategy - SoftBank's partial exit from InMobi reflects its ongoing adjustments in its India portfolio, as it continues to recycle capital into late-stage and public-market opportunities [5].

SoftBank has agreed to sell a large portion of its stake in InMobi back to the mobile advertising company for about $250 million, unwinding much of an investment that created India’s first unicorn in 2011 https://t.co/Ue2zdSyAan ...

Core Insights - The 18th edition of the AppsFlyer Advertising Platform Performance Report marks the 10th anniversary of the report, highlighting a significant recovery in the global mobile application market, with in-app purchase (IAP) revenue expected to exceed $150 billion in 2024, a 13% year-on-year increase, the highest growth rate since 2021 [1][2] - The growth is primarily driven by non-gaming applications, which saw a 25% increase in spending, while AI application downloads surged over 200%, indicating a strong upward trend in the market [1][2] Advertising Budget Trends - The report indicates a rebound in mobile advertising budgets for 2025, with iOS contributing significantly to this growth. Budget allocation reflects a dual trend of "concentrated investment" and "selective expansion" [2] - Concentrated investment is evident as 60% of the top five media channels experienced year-on-year growth, while 80% of channels ranked 6-10 also saw increases. In contrast, only 30% of channels ranked 11-20 showed growth, indicating a strategic shift towards proven effective channels [2] - On the Android side, spending remains focused on top media, while iOS advertisers are diversifying their investments across mid-tier channels, suggesting a more balanced approach [2] Report Methodology Changes - Due to the implementation of Apple's App Tracking Transparency (ATT) framework, the report's statistical methods and ranking dimensions underwent significant adjustments in 2023. However, it continues to categorize data into gaming and non-gaming segments for both iOS and Android platforms [3][4] - The report analyzed 92 media channels based on 39,000 applications, 16.2 billion paid activations, and 9.6 billion re-engagement conversions, introducing a new "Creative Index" to evaluate media channel performance [3][4] Gaming Market Insights - The global mobile gaming market peaked at $58.8 billion in 2021 but has since stabilized between $53 billion and $57 billion, indicating a shift towards refined operations and structural adjustments [5] - The report provides a comprehensive ranking of media channels for gaming applications, with notable performances from platforms like Search Ads, AppLovin, and Google Ads across both iOS and Android [8][9] Non-Gaming Market Dynamics - In the non-gaming sector, the top media channels remain stable, with Apple Ads, Meta, Google, TikTok for Business, and Snapchat leading the competition. The focus is on deeper engagement in niche scenarios and user lifecycle value [23][27] - The report highlights the emergence of new media channels in the mid-tier segment, indicating a dynamic shift in the advertising landscape [23] Creative Index Insights - The newly introduced Creative Index evaluates the effectiveness of various ad formats, focusing on user engagement and conversion drivers. It assesses performance across different ad types, including animation, live-action, and user-generated content (UGC) [40][41] - In the gaming sector, AppLovin leads in overall creative performance, particularly in "playable" and "animation + live-action" categories, while TikTok for Business shows strong results in UGC [41][42]