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Super League Announces Exclusive Partnership with AdArcade to Bring High-Performing Native Playable™ Ads to Brands and Media Agencies at Scale Across Mobile Games
Globenewswire· 2025-05-27 12:00
Core Insights - Super League has expanded its partnership with AdArcade to enhance revenue diversification through a patented mobile ad format that delivers three times higher engagement than standard playable ads [1][3] - The partnership allows Super League to provide brands and media agencies with a scalable, full-funnel playable solution, reaching 220 million monthly gamers in the US [1][3] Revenue Diversification Strategy - The expansion into mobile games is a key pillar of Super League's revenue diversification strategy, expected to account for 25% of the company's revenues in 2025 [3] - The company anticipates that the demographic of video game players will continue to grow, with projections indicating that three out of four individuals under 50 will play video games [3] Ad Performance Metrics - Native Playables, the interactive ads developed by AdArcade, achieve a return on ad spend (ROAS) as high as 13 times compared to standard playable ads [2][3] - The ads are designed to match the gameplay experience, leading to superior performance across key metrics [2][3] Audience Engagement - Native Playables target a broad audience, including Millennials, Gen X, Gen Z, and Gen Alpha, who engage with popular mobile games like Roblox, Minecraft, and Fortnite [4][7] - The partnership aims to effectively engage a multi-generational mobile gaming audience, enhancing brand visibility and consumer interaction [4][7] Operational Efficiency - The deployment of Native Playables can be completed in less than two weeks, with ad creation taking just hours due to AdArcade's automated system [3] - This efficiency allows brands to rapidly produce multiple playable ads tailored to specific demographic audiences [3]
Digital Turbine to Report Q4 Earnings: What's in Store for the Stock?
ZACKS· 2025-05-23 15:16
Core Viewpoint - Digital Turbine (APPS) is expected to report a decline in earnings for the fourth quarter of fiscal 2025, with a consensus estimate of 5 cents per share, reflecting a 58.33% decrease from the previous year [1] Group 1: Earnings Performance - The Zacks Consensus Estimate for fiscal fourth-quarter earnings is unchanged over the past 30 days, indicating a significant decline compared to the year-ago quarter [1] - Digital Turbine has consistently beaten the Zacks Consensus Estimate in the last four quarters, with an average surprise of 281.67% [1] Group 2: Revenue Growth Factors - Strong international On-Device Solutions (ODS) momentum is expected to have contributed to revenue growth, following a 100% year-over-year revenue surge in the third quarter [2] - The company has expanded its global device partnerships, enhancing international revenue per device through collaborations with Motorola, Nokia, and T-Mobile US [3] Group 3: Market Dynamics - Despite soft device sales in the U.S., Digital Turbine has made significant progress internationally through partnerships with various companies, which is expected to support growth in the upcoming quarter [4] - The transition from waterfall to SDK bidding is anticipated to negatively impact performance, disrupting legacy Demand-Side Platforms (DSPs) and slowing down exchange monetization [5] Group 4: Challenges - Continued softness in U.S. device volumes is expected to pressure the company, offsetting growth opportunities in international markets [6]
Applovin(APP) - 2025 Q1 - Earnings Call Presentation
2025-05-07 22:26
Financial Performance - Revenue was $148 billion, a 40% increase compared to 1Q24[4] - Net Income reached $576 million, resulting in a net margin of 39%, compared to $236 million and a 22% net margin in 1Q24[4] - Adjusted EBITDA increased 83% to $101 billion, with an Adjusted EBITDA margin of 68%[4] - Free Cash Flow was $826 million in 1Q25[4] Segment Performance - Advertising revenue grew 71% to $116 billion[4] - Apps revenue decreased 14% to $325 million[4] - Advertising segment Adjusted EBITDA increased 92% to $943 million, an 81% margin[4] - Apps segment Adjusted EBITDA increased 9% to $62 million, a 19% margin[4] Key Metrics for Apps Segment - Monthly Active Payers (MAPs) decreased from 18 million in 1Q24 to 15 million in 1Q25[15] - Average Revenue per Monthly Active Payer (ARPMAP) increased from $48 in 1Q24 to $52 in 1Q25[15]