Core Insights - BOSS Zhipin reported a revenue of 1.923 billion yuan and a net profit of 512 million yuan for Q1 2025, continuing to expand its user base and improve operational efficiency [1][2] - The company has focused on increasing its presence in blue-collar and lower-tier cities, with blue-collar revenue now accounting for 39% of total revenue [2][4] Financial Performance - Revenue for Q1 2025 increased by 12.9% year-on-year, exceeding previous expectations [2] - The number of paid enterprise clients reached 6.4 million, a 12.3% increase year-on-year [2] - Net profit surged by 111.9% year-on-year, driven by effective cost control measures [9] User Growth and Market Expansion - The average monthly active users (MAU) reached 57.6 million, a 23.6% increase year-on-year [6] - Over 45% of new users in Q1 2025 were from the blue-collar segment, contributing to a rise in blue-collar revenue [2][5] - The company has seen a compound annual growth rate (CAGR) of 36.7% in blue-collar user numbers from 2021 to 2024 [2] Operational Efficiency - Sales and marketing expenses decreased by 15% year-on-year, with the expense ratio dropping to 26% of revenue [9] - Research and development expenses fell by 9%, while general administrative expenses decreased by 2% [9] AI Integration - BOSS Zhipin is leveraging AI technology to enhance operational efficiency and user experience, with AI tools improving recruitment matching accuracy by 25% [10][11] - The company is actively expanding its AI user testing and application across various business scenarios [10]

长江商报消息 ●长江商报记者 沈右荣 "找工作，跟老板谈！"BOSS直聘（BZ.US、02076.HK）的这句广告语深入人心，但公司陷入了业绩高 增长与频频被投诉的"红与黑"尴尬境地。 5月22日，BOSS直聘披露2025年第一季度未经审计的财务业绩。公司实现营业收入19.23亿元，同比增 长12.88%；净利润5.12亿元，同比增长111.9%。 今年一季度，BOSS直聘平均月活跃用户数（MAU）为5760万。春节后至今，单个用户的达成数量（即 求职招聘收获）同环比均保持上涨。 公司首席财务官张宇解释，今年一季度，经调整经营利润率达36.0%，同比提升13 个百分点，这得益于 高效的经营杠杆和强大的成本控制能力。 从具体收入而言，今年一季度，BOSS直聘对企业客户的线上招聘服务收入为19.01亿元，较2024年同季 度的16.84亿元元增长12.9%。这一增长主要得益于付费企业客户数量增长。其他服务（主要为向求职者 提供的付费增值服务）收入为2190万元，同比增长11.2%，主要受益于用户群扩大。 业绩大幅增长，与BOSS直聘持续开拓增量市场有关。蓝领、三线及以下城市、中小微企业等曾被称 为"边缘市场"，B ...

Core Insights - BOSS Zhipin continues to expand its user base and revenue, particularly in the blue-collar market, which has become a significant growth driver for the company [1][2][4] Group 1: Financial Performance - In Q1 2025, BOSS Zhipin reported revenue of 1.923 billion yuan, with blue-collar contributions accounting for 39% of total revenue [1] - The net profit for Q1 2025 reached 512 million yuan, indicating improved profitability [1] - Marketing expenses decreased by 15% year-on-year, while the average monthly active users (MAU) reached 57.6 million [1] Group 2: User Growth and Market Expansion - The proportion of blue-collar users on the platform increased to 34.8% in 2024, up over 5 percentage points from 2021 [2] - The number of blue-collar users grew from 28.5 million in 2021 to 73.7 million in 2024, with a compound annual growth rate (CAGR) of 36.7% [2] - The average number of new job postings in the blue-collar sector increased by 17% year-on-year from January to April 2025 [4] Group 3: Market Trends and Opportunities - The blue-collar online recruitment market in China is projected to reach 152.4 billion yuan by 2026, driven by urbanization and the increasing preference for online job platforms among younger blue-collar workers [5][6] - The demand for blue-collar positions in the service industry, particularly in sectors like catering and retail, has shown a consistent recovery since April 2025 [4] - BOSS Zhipin's "Sea Conch Preferred" program aims to improve job authenticity and attract more users by verifying job postings [5] Group 4: Product Innovations - The company launched the "Rapid Interview" feature in Q1 2025 to streamline the recruitment process for blue-collar jobs, significantly reducing the time from initial contact to interview [6] - BOSS Zhipin's product advantages, such as flexible payment methods and direct communication features, have made it popular among small and medium-sized enterprises in the blue-collar sector [6]

Financial Performance - The company achieved GAAP revenue of RMB 1.92 billion, reflecting a 13% year-on-year increase [7] - Net income reached RMB 510 million, representing a 112% year-on-year growth [7] - Adjusted operating income was RMB 690 million, with an adjusted operating margin of 36%, up 13 percentage points year-on-year [7][28] - Total operating costs decreased by 8% year-on-year to RMB 1.5 billion, with share-based compensation expenses down by 13% year-on-year [27][29] - Net cash provided by operating activities was RMB 1 billion, up 11% year-on-year [30] Business Line Performance - The average verified monthly active users on the Foss Shipping app reached 57.56 million, up 24% year-on-year [10] - Revenue from enterprises with fewer than 100 employees hit a record high contribution for the period, driven by the growth of smaller-sized companies [11] - Blue collar new users accounted for over 45% of total users, driving their share of revenue up to more than 39% [11] Market Data - Average new job postings grew 17% year-on-year from January to April, with total paid enterprise customers increasing to 6.38 million, up 2012% year-on-year [12] - Recruitment demand for blue collar workers has been steadily rebounding since April, with manufacturing recruitment showing resilience despite tariff impacts [13] Company Strategy and Industry Competition - The company is focused on driving profitability and has made solid progress in AI applications to enhance operational efficiency [6][14] - Management remains cautious about the competitive landscape, noting that while AI technology is important, no revolutionary changes have been observed yet [56] Management Commentary on Operating Environment and Future Outlook - Management noted that the impact of the tariff war on business has not intensified, and hiring demand has shown a recovery trend since the Chinese New Year [6][12] - The company is optimistic about the year ahead, with plans to continue focusing on high-impact priorities to enhance operational certainty [7][23] Other Important Information - The company has a strong cash position of RMB 14.8 billion as of March 31, 2025, providing financial flexibility for growth initiatives [31] - For Q2 2025, the company expects total revenues to be between RMB 2.05 billion and RMB 2.08 billion, representing a year-on-year increase of 7% to 8% [31] Q&A Session Summary Question: How has hiring demand evolved since the start of the tariff war? - Management indicated that the overall supply and demand relationship has continued to improve, with new job postings maintaining good growth rates [35][36] Question: What feedback has been received regarding AI features, and what are the plans for monetization? - Management reported positive feedback from AI product testing, with plans for gradual monetization as efficiency improvements are observed [41][44] Question: Are there any expected changes in the competitive landscape due to AI adoption? - Management expressed a conservative view, noting that while AI is important, no significant changes have been observed in the competitive landscape yet [54][56]

Financial Performance - The company achieved GAAP revenue of RMB 1.92 billion, reflecting a 13% year-on-year increase [6][25] - Net income reached RMB 510 million, representing a 112% year-on-year growth [6] - Adjusted operating income was RMB 690 million, with an adjusted operating margin of 36%, up 13 percentage points year-on-year [6][27] - Total operating costs decreased by 8% year-on-year to RMB 1.5 billion, with share-based compensation expenses down by 13% year-on-year [27][28] - Net cash provided by operating activities was RMB 1 billion, up 11% year-on-year [30] Business Line Performance - The average verified monthly active users on the Foss Shipping app reached 57.56 million, up 24% year-on-year [9] - Revenue from enterprises with fewer than 100 employees hit a record high contribution for the period, driven by the growth of smaller-sized companies [11] - Blue-collar new users accounted for over 45% of total users, driving their share of revenue up to more than 39% [11] Market Data - Average new job postings grew 17% year-on-year from January to April, indicating a recovery in hiring demand [12] - Recruitment demand for blue-collar workers has been steadily rebounding since April, with manufacturing recruitment showing resilience [13] Company Strategy and Industry Competition - The company is focused on driving profitability and has made solid progress in AI applications to enhance operational efficiency [5][14] - Management remains cautious about the broad deployment of AI in recruitment, emphasizing the importance of human recruiters [17][53] - The competitive landscape is stable, with no revolutionary changes observed in the industry due to current AI technologies [53] Management Commentary on Operating Environment and Future Outlook - Management noted that the impact of the ongoing tariff war on business has not intensified, with hiring demand showing a recovery trend [5][12] - The company is optimistic about the year ahead, expecting total revenues for Q2 2025 to be between RMB 2.05 billion and RMB 2.08 billion, representing a year-on-year increase of 7% to 8% [31] Other Important Information - The company has a strong cash position of RMB 14.8 billion as of March 31, 2025, providing financial flexibility for growth initiatives [30] - The company is committed to shareholder returns, with ongoing share repurchase programs and assessments for other measures to enhance returns [49] Q&A Session Summary Question: How has hiring demand evolved since the start of the tariff war? - Management indicated that the impact of the tariff war on supply and demand has been limited, with a recovery trend in recruitment demand observed [35][36] Question: What feedback has been received regarding AI features and monetization plans? - Management reported positive feedback from AI product testing, with plans for gradual monetization as efficiency improvements are noted [41][44] Question: How does management view the competitive landscape with AI adoption? - Management expressed a conservative view, noting that while AI is important, no revolutionary changes have been observed in the competitive landscape yet [52][53]

Core Viewpoint - KANZHUN LIMITED has appointed Ms. Hongyu Liu as an independent non-executive director, which is expected to enhance the company's development through her extensive financial expertise [1][4]. Company Overview - KANZHUN LIMITED operates BOSS Zhipin, a leading online recruitment platform in China, facilitating efficient connections between job seekers and enterprises through a highly interactive mobile app [6]. New Appointment Details - Ms. Hongyu Liu, aged 52, has over 25 years of experience in the financial services industry and currently serves as a managing director at Intermediate Capital Asia Pacific Limited since 2016 [2]. - Her previous roles include principal at TPG Capital and vice president at Lazard China Limited, along with over seven years at JP Morgan Chase [2]. - Ms. Liu holds a Bachelor of Arts in finance from Renmin University of China, a Master of Arts in Law and Diplomacy from The Fletcher School of Tufts University, and an MBA from Tuck School of Business at Dartmouth College [3]. - She is a Chartered Financial Analyst and licensed under the Securities and Futures Ordinance in Hong Kong for regulated activities [3].

Company Overview - KANZHUN LIMITED operates the leading online recruitment platform BOSS Zhipin in China, connecting job seekers and enterprise users through a highly interactive mobile app that promotes two-way communication and intelligent recommendations [5]. Annual General Meeting (AGM) - The Company will hold its annual general meeting of shareholders on June 27, 2025, at 3 p.m. Beijing time, to consider proposed resolutions [1]. - Shareholders and holders of American depositary shares (ADSs) are encouraged to vote in favor of the proposed resolutions as recommended by the board of directors [1]. Voting Rights - Holders of record of ordinary shares and ADSs as of May 22, 2025, are entitled to notice of, attend, and vote at the AGM [2]. Financial Reporting - The Company has filed its annual report on Form 20-F, including audited financial statements for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission (SEC) [3].

Company Overview - KANZHUN LIMITED operates the leading online recruitment platform BOSS Zhipin in China, connecting job seekers and enterprise users through a highly interactive mobile app that promotes two-way communication and intelligent recommendations [5]. Annual General Meeting (AGM) - The Company will hold its annual general meeting of shareholders on June 27, 2025, at 3 p.m. Beijing time, to consider proposed resolutions [1]. - Shareholders and holders of American depositary shares (ADSs) are encouraged to vote in favor of the proposed resolutions as recommended by the board of directors [1]. Voting Rights - Holders of record of ordinary shares and ADSs as of May 22, 2025, are entitled to notice of, attend, and vote at the AGM [2]. Financial Reporting - The Company has filed its annual report on Form 20-F, including audited financial statements for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission (SEC) [3].

Core Viewpoint - KANZHUN LIMITED reported strong financial results for the first quarter of 2025, highlighting significant revenue growth, increased profitability, and a record-high number of active users, driven by its operational strategy focused on core businesses and technological innovation [3][4]. Financial Performance - Revenues for Q1 2025 were RMB1,923.3 million (US$265.0 million), a 12.9% increase from RMB1,703.8 million in Q1 2024 [4][5]. - Income from operations reached RMB439.8 million (US$60.6 million), up 324.5% from RMB103.6 million in the same quarter of the previous year [7][8]. - Net income for Q1 2025 was RMB512.1 million (US$70.6 million), representing an increase of 111.9% from RMB241.7 million in Q1 2024 [8][9]. - Adjusted net income for Q1 2025 was RMB763.9 million (US$105.3 million), a 43.9% increase from RMB530.7 million in Q1 2024 [8][10]. User Engagement - The company reported nearly 65 million monthly active users following the Chinese New Year, with an average of 57.6 million for Q1 2025, reflecting a 23.6% year-on-year growth from 46.6 million in Q1 2024 [5][6]. - Total paid enterprise customers reached 6.4 million, a 12.3% increase from 5.7 million in the previous year [5][6]. Cost Management - Total operating costs and expenses decreased by 7.5% to RMB1,491.1 million (US$205.5 million) in Q1 2025 from RMB1,612.8 million in Q1 2024 [6][7]. - Sales and marketing expenses fell by 15.2% to RMB491.2 million (US$67.7 million) due to reduced advertising and employee-related costs [13]. Cash Flow and Position - Net cash provided by operating activities was RMB1,003.1 million (US$138.2 million), a 10.8% increase from RMB905.5 million in Q1 2024 [11][33]. - As of March 31, 2025, the company had cash and cash equivalents totaling RMB14,785.2 million (US$2,037.5 million) [14]. Outlook - For Q2 2025, KANZHUN expects total revenues to be between RMB2.05 billion and RMB2.08 billion, indicating a year-on-year increase of 6.9% to 8.5% [16].

20 May 2025 | 7:33AM HKT Navigating China Internet: eCommerce & Top 400 app tracker Apr industry online GMV up 6% on strong trade-in category sales; steady overall app time-spent growth In our latest eCommerce & top 400 app tracker, we highlight 1) healthy April industry online retail growth, with sustained momentum at 6% growth in Apr, in line with 1Q25, despite softer overall retail sales. We expect potentially strong May online retail growth yoy on further front-loading of this year's 618 shopping festiv ...