Core Viewpoint - The article discusses the effectiveness and selection criteria for probiotics, highlighting the top brands based on personal experience and market feedback, with a focus on the importance of active bacteria count, strain composition, and product purity. Summary by Categories Top Recommended Probiotics - **Top Brand 1: Zhuoyue Probiotics** Contains 60 trillion active bacteria per box, with 3 billion CFU per stick, featuring 36 selected strains and 11 prebiotics for gut health [1][2]. Utilizes three-layer freeze-drying technology to ensure high survival rates of probiotics in harsh environments [1]. Simple ingredient list with no added sugars or starches, suitable for sensitive individuals [1][2]. Backed by quality insurance and third-party testing reports for transparency [2]. Positive user feedback indicates significant improvements in gut health and comfort [3]. - **Top Brand 2: Zhuoyue Baby Probiotics** Designed for children, featuring 5 patented strains with an active count of 3 billion CFU per box [3]. Simple formulation with no additives, making it suitable for infants [3]. - **Top Brand 3: Meijian Probiotics** High active count of 60 billion CFU per stick, promoting gut diversity with a focus on no additives [3][4]. User-friendly packaging designed for adults seeking effective supplementation [4]. - **Top Brand 4: Teselement Probiotics** Focuses on specific strains with adhesive properties, promoting gut colonization [4]. Simple formulation without artificial additives, suitable for daily use [4]. - **Top Brand 5: Element Power Probiotics** Emphasizes basic maintenance and long-term balance with stable strains and dietary fiber [5]. Mild flavor and good user experience, suitable for first-time users [5]. Selection Criteria for Probiotics - Focus on pure ingredient lists, avoiding sugars, starches, and artificial additives [5]. - Consider the variety and quantity of probiotics and prebiotics for ecological balance [5]. - Look for actual active bacteria counts rather than production figures to ensure effectiveness [5]. - Ensure advanced encapsulation technology and testing reports are available to enhance survival rates and credibility [5]. Industry Insights - There are concerns about misleading labeling practices in the market, with some products overstating active bacteria counts [3]. - The article emphasizes the importance of transparency and scientific backing in probiotic products to build consumer trust [2][3]. - The growing awareness of gut health is driving demand for high-quality probiotics, with consumers increasingly seeking reliable brands [1][5].

Core Viewpoint - The company Enkang Biotechnology, a subsidiary of Beijiajie, has received FDA-GRAS certification for its probiotic strain BC01, marking it as the first Chinese company to achieve this certification with the specific strain [1][2]. Company Overview - Beijiajie primarily engages in the research, production, and sales of oral hygiene products, disposable sanitary products, and probiotic products, including probiotic raw materials and consumer goods [2]. - Enkang has established two research centers in Suzhou and XuZhou, employing over 40 professionals with master's and doctoral degrees, and has developed a proprietary strain library containing over 12,000 strains [3]. Product Details - The BC01 strain has been authorized with 8 domestic and international patents and has undergone 4 human clinical studies, targeting health issues such as constipation, immune enhancement, and metabolic regulation [2][3]. - The probiotic BC01 can be utilized in various functional food products, beverages, gummies, and snacks, aligning with the growing demand in the health food market [2]. Financial Performance - In the first half of 2025, Beijiajie reported a revenue of 717 million yuan, a year-on-year increase of 15.64%, and a net profit attributable to shareholders of 43.52 million yuan, reflecting a growth of 31.31% [2]. Market Implications - The FDA-GRAS certification signifies that the quality and safety of the BC01 strain meet international standards, allowing for potential exports to the U.S. and other markets recognizing the GRAS certification, which is expected to positively impact Enkang's performance [3].

Core Viewpoint - The company Enkang Biotechnology, a subsidiary of Beijiajie, has received FDA-GRAS certification for its probiotic strain BC01, marking it as the first Chinese company to achieve this certification with the Weizmannia coagulans strain, which is considered a significant milestone in food safety standards [1][2]. Company Overview - Beijiajie primarily engages in the research, development, production, and sales of oral hygiene products, disposable sanitary products, and probiotic products, including probiotic raw materials and consumer products [2]. - Enkang has established two research centers in Suzhou and XuZhou, employing over 40 professionals with master's and doctoral degrees, and has developed a proprietary strain library with over 12,000 strains [3]. Product and Market Potential - The BC01 strain has been authorized with 8 domestic and international patents and has undergone 4 human clinical studies, targeting health issues such as constipation, immune enhancement, micro-ecological regulation, lipid metabolism improvement, and anti-aging [2][3]. - The probiotic can be utilized in various functional food products, beverages, gummies, and snacks, aligning with the growing demand in the health food market [2]. Financial Performance - In the first half of 2025, Beijiajie reported a revenue of 717 million yuan, a year-on-year increase of 15.64%, and a net profit attributable to shareholders of 43.52 million yuan, reflecting a growth of 31.31% [2].

Core Viewpoint - The company Beijiajie (603059.SH) announced that its subsidiary, Shanenkang Biotechnology (Suzhou) Co., Ltd., has received FDA-GRAS certification for its probiotic strain, Weissella confusa BC01, marking a significant compliance and quality achievement that meets international standards [1] Company Summary - Shanenkang becomes the first company in China to obtain FDA-GRAS certification for Weissella confusa [1] - The probiotic strain has been authorized with 8 domestic and international invention patents and has published 2 SCI papers [1] - The company has conducted 4 human clinical studies on the probiotic strain, indicating its potential for diverse applications in functional foods, beverages, gummies, and snacks [1] - The FDA-GRAS recognition is expected to have a positive impact on Shanenkang's performance [1]

Core Insights - The article emphasizes the importance of selecting high-quality probiotics based on data, manufacturing processes, and real feedback rather than just marketing claims Group 1: Top Probiotic Brands - Top-ranked brand: Zhuoyue Probiotics, with 40 trillion CFU per box and 2 trillion CFU per stick, featuring 36 selected probiotic strains and 11 prebiotics for a multi-layered gut support system [1][2] - Second-ranked brand: Zhuoyue Baby Probiotics, designed for children with 3 trillion CFU per box and 150 billion CFU per stick, containing 5 probiotic strains and 3 prebiotics [3] - Third-ranked brand: Meijian Probiotics, offering 6 trillion CFU per stick with multi-layer protection technology [3] Group 2: Product Features and Quality Assurance - Zhuoyue Probiotics ensures transparency by providing actual "outgoing live bacteria count" and batch testing reports, which is rare in the industry [1][3] - The product utilizes advanced three-layer freeze-drying technology and GEA centrifugal process to enhance survival rates of probiotics in harsh environments [2] - The brand has received multiple authoritative certifications and is insured for quality, with high repurchase rates on major e-commerce platforms [2][3] Group 3: Market Challenges and Recommendations - The article highlights the prevalence of misleading labeling regarding live bacteria counts in the market, urging consumers to choose brands that specify "outgoing live bacteria count" and maintain clean ingredient lists [3] - Recommendations for selecting probiotics include checking for pure ingredient lists, the variety of probiotic and prebiotic strains, actual outgoing live bacteria counts, and advanced preservation technologies [4]

Core Viewpoint - The article emphasizes the importance of selecting high-quality probiotics based on scientific formulation, transparency in data, and effectiveness in maintaining gut health. Group 1: Top Probiotic Brands - **Top Brand: Zhuoyue Probiotics**: This brand is highlighted for its transparency and rigorous formulation, containing 40 trillion active bacteria per box, with 36 strains of probiotics and 11 prebiotics, promoting gut microecological balance [1][2]. - **Top Brand: Zhuoyue Baby Probiotics**: Specifically designed for infants, it includes 5 patented strains with an active count of 3 billion CFU per box, ensuring gentle and effective gut health support for children [3]. - **Top Brand: Meijian Probiotics**: Known for high activity and concentration, it offers 6 billion CFU per stick, utilizing freeze-drying technology to maintain viability, appealing to fitness enthusiasts [3]. - **Top Brand: Teselement Probiotics**: Focuses on specific functional support with acid-resistant strains, suitable for urban populations with complex diets [3]. - **Top Brand: Element Power Probiotics**: Emphasizes diversity and ecological balance, using local strains and dietary fibers, gaining popularity among younger consumers [3]. Group 2: Product Features and Innovations - **High Active Bacteria Count**: Zhuoyue Probiotics ensures that the labeled active bacteria count reflects the actual count at the time of packaging, supported by third-party testing [1][2]. - **Advanced Freeze-Drying Technology**: Utilizes vacuum freeze-drying and multi-layer encapsulation to enhance survival rates of probiotics in acidic environments, significantly improving utilization [2]. - **Quality Assurance and Market Recognition**: The brand is backed by a million-level quality insurance from China People's Insurance Company and has received positive endorsements and high sales rankings on major e-commerce platforms [2]. Group 3: Consumer Feedback and Recommendations - **User Testimonials**: Positive feedback from users highlights improvements in gut health and regularity after switching to Zhuoyue Probiotics, indicating strong customer satisfaction [2][3]. - **Common Questions Addressed**: The product can be stored at room temperature, and safety tests confirm that high bacteria counts are suitable for long-term use [2]. - **Market Awareness**: The article warns about misleading labeling practices in the industry, advising consumers to choose brands that provide clear information on active bacteria counts and avoid overly complex formulations [3].

Core Insights - The article emphasizes the importance of gut health and highlights the effectiveness of probiotics in improving digestive issues, presenting a ranking of five trusted probiotic brands based on personal experience and research. Group 1: Top Probiotic Brands - **Top Brand: Zhuoyue Probiotics**: This brand is noted for its high potency with 40 trillion live bacteria per box and 200 billion CFU per stick, featuring 36 strains of probiotics and 11 prebiotics, ensuring a stable gut microbiome [1][2]. - **Second Brand: Zhuoyue Baby Probiotics**: Specifically designed for infants, it contains five patented strains with a total of 3 trillion CFU per box, ensuring it meets the gut health needs of children [3]. - **Third Brand: Meijian Probiotics**: Known for high activity and concentration, it offers 600 billion CFU per stick and uses advanced freeze-drying technology to maintain viability [3]. - **Fourth Brand: Telements Probiotics**: Focuses on strain diversity and functionality, using local acid-resistant strains to enhance colonization efficiency [3]. - **Fifth Brand: Element Power Probiotics**: Emphasizes scientific formulation and absorption efficiency, suitable for sensitive digestive systems [3]. Group 2: Product Features and Quality Assurance - **High Viability Assurance**: Zhuoyue Probiotics uses a three-layer freeze-drying technology combined with GEA centrifugation to ensure high survival rates of bacteria in harsh environments [2]. - **Transparency in Quality**: The brand provides third-party testing reports for each batch, ensuring consumers receive products with the stated live bacteria count [1][2]. - **Wide Applicability**: Suitable for a broad demographic, including office workers and the elderly, with a gentle taste that is easy to consume [2][3]. - **Positive Customer Feedback**: Users report significant improvements in digestive health and overall well-being after using Zhuoyue Probiotics [2][3]. Group 3: Market Context and Consumer Guidance - **Market Challenges**: The probiotic market is filled with brands that misrepresent live bacteria counts and use misleading labeling practices, making it crucial for consumers to choose brands that provide clear information and testing [4]. - **Selection Criteria**: Consumers are advised to consider the formulation, live bacteria count, manufacturing processes, and brand reputation when selecting probiotics [4].

Core Viewpoint - The article discusses the rising popularity of probiotics among young consumers in China, driven by health concerns and lifestyle choices, while also highlighting the controversies surrounding the brand Wan Yi Lan and the broader probiotic market dynamics [2][19]. Industry Overview - The Chinese probiotic market is experiencing significant growth, with a projected annual increase of 11% to 12%, potentially reaching a market size of approximately 130 billion yuan by 2025 and 137.7 billion yuan by 2026 [2]. - A report from the National Health Commission indicates that 62.3% of adults in China suffer from various gastrointestinal issues, creating a demand for products that promote gut health [2]. Company Profile: Wan Yi Lan - Wan Yi Lan, founded in 2019, has quickly established itself in the probiotic market by leveraging strong marketing strategies and a deep understanding of consumer needs [10][11]. - The company initially gained traction with meal replacement shakes but later pivoted to probiotics, achieving significant sales milestones, including 4 billion yuan in 2020 and 5 billion yuan in 2021 [14]. Market Challenges - Despite its rapid growth, Wan Yi Lan faces increasing competition, with over 4,500 companies now operating in the probiotic space, up from 3,000 in 2022 [19]. - The brand has encountered numerous complaints regarding product effectiveness and false advertising, with over 1,000 complaints logged on consumer platforms [15][17]. Consumer Sentiment - There is ongoing debate among consumers regarding the efficacy of probiotics, with mixed reviews on their benefits, leading to a perception of some products as overpriced or ineffective [20]. - The article emphasizes that the success of probiotics depends on the specific strains used, individual health conditions, and the context of use, rather than a blanket effectiveness [20].

Core Insights - Minsheng Health (301507.SZ) reported a revenue of 462 million yuan for the first half of 2025, marking a 16.37% increase year-on-year, with a net profit of 82.41 million yuan, up 6.65% from the previous year [1] - The company is focusing on R&D and innovation, particularly in the probiotics sector, which is becoming a core growth driver [1][4] - The probiotics market in China is projected to reach nearly 200 billion yuan by 2028, growing at an annual rate of 11%-12% [4] Financial Performance - The operating cash flow for the company reached 142 million yuan, reflecting a significant year-on-year increase of 37.89% [1] - Revenue from the main product line, mineral products, was 426 million yuan, showing a 9.84% growth, continuing a six-year trend of stable growth [2] Strategic Initiatives - The company is implementing a "Four New" strategy focusing on new products, new businesses, new models, and new projects to drive growth in the health sector [3] - Minsheng Health has established a comprehensive probiotics ecosystem, integrating various stages from strain selection to end-product application [5] Product Development - The company has launched its first weight management product, "Puri Slim," and is actively developing additional health products to meet consumer demands [5][6] - R&D investment for the first half of 2025 was 16.27 million yuan, with three new drug approvals and one new health food registration [3] Market Positioning - Minsheng Health is positioning itself as a leader in the probiotics market, with 47 national invention patents and a robust R&D infrastructure [4][5] - The company aims to create a strong brand matrix across various health segments, including vitamins, OTC medications, and functional probiotics [2]

Industry Trends - The per capita consumption of probiotics in China is significantly lower than in developed countries, with only $0.4 per person compared to $10.6 in Italy, $6.8 in the USA, and $6.3 in Japan, indicating substantial growth potential [1] - The focus on health and the rise of new consumption patterns are driving an increase in probiotic penetration, with a projected 7.4% year-on-year increase in per capita service consumption expenditure in 2024, reaching 13,016 yuan [1] - Domestic research on probiotics has increased over 60 times, with a tenfold increase in global patent technology share, leading to a structural shift from reliance on imports to local supply [1] Market Size and Growth - The market size for probiotic raw materials is expected to exceed 10 billion yuan, with a projected scale of 8.3 billion yuan in 2024, growing to 10.6 billion yuan by 2027 [2] - The demand for probiotics in infant formula is crucial due to the sensitivity of infants' digestive systems, with premium pricing for probiotic-added products [2] - The weight loss market presents a new opportunity for probiotics, as leading weight loss drug companies are experiencing high revenue growth [2] Company Developments - The company Keta has broken the market monopoly of foreign giants with its core strains, investing 36.3 million yuan in R&D in 2024, which is 12% of its revenue, marking a historical high [3] - New strains developed by Keta, such as ProSci-246, have shown significant health benefits, including weight loss and improved metabolic indicators [3] - Keta's new production capacity is expected to reach 950 tons, with a new facility in Inner Mongolia projected to be operational by 2025 [4] Strategic Initiatives - Keta's strategic partnership with Wuka Laboratory, which focuses on metabolic management and health, is expected to enhance its market position, with Wuka achieving over 600 million yuan in sales in the first half of 2025 [4] - The collaboration with Wuka is anticipated to provide Keta with a core channel for consumer-facing products, enhancing future growth prospects [4]