报告聚焦中国营养保健行业发展机遇与格局，核心内容如下： 行业呈千亿规模稳步增长，2024 年市场规模达 2602 亿元，2019-2024 年 CAGR 为 6.3%，但人均消费额较美韩澳等国仍有较大提升空间。需求端呈现 "精准 分众" 趋势，人口老龄化推动老年保健市场扩容，Z 世代因健康意识提升成为新兴消费力，不同年龄段在产品剂型、功效需求上差异显著，功能性食品成为 重要增长点。 渠道端线上占比主导，2024 年电商渠道占比达 60%，抖音与跨境渠道高速增长。抖音凭借 "内容种草" 优势实现 53% 的增速，成为线上第一大平台，适合 新品试水；跨境渠道无需 "蓝帽子" 认证，产品创新空间大，2024 年占电商渠道比重升至 50%，心脑血管营养品、口服美容等为核心细分赛道。线下渠道 中，药店因医保限制规模萎缩，新零售商超自有品牌逐步崛起。 品类端呈现 "传统稳增、新兴爆发" 双轨态势。传统品类中，骨骼健康市场以 18.4% 的增速稳健增长，高端产品占比提升，成分创新成为亮点；新兴品类 里，口服抗衰 2024 年市场规模达 654 亿元，麦角硫因等成分驱动爆品涌现，益生菌赛道细分明显，Wonderlab 等品牌 ...

Group 1 - The beverage market is experiencing a surge in demand for turmeric drinks, particularly among young consumers, despite taste complaints and high sugar content [3] - The health and wellness trend is gaining traction among young people, with a significant increase in health-related consumption, particularly in the "healthcare and wellness" sector [4] - The approval of elderberry anthocyanins as a new food ingredient in China marks a significant opportunity in the functional food market, with a projected global market size of $960 million by 2027 [5] Group 2 - The 2025 Probiotic Industry White Paper highlights the rapid growth of the probiotic market in China, with an expected annual growth rate of 11%-12% [6] - The food and beverage sector is anticipated to gradually recover, supported by government initiatives to promote consumption and the integration of various consumption scenarios [9] - The classic beverage iced tea has seen a resurgence in popularity, with sales reaching 12.7 billion yuan, driven by nostalgia and innovative marketing strategies [10] Group 3 - The plant-based market is facing challenges, with major brands like Beyond Meat withdrawing from China due to high prices and poor taste, indicating a need for product improvement [12] - The beverage industry is entering a price war, with major brands signaling price reductions, which may impact profit margins across the supply chain [13] - The low glycemic index (GI) food market is rapidly expanding, with a projected market size of 176.2 billion yuan by 2024, driven by health trends and rising diabetes rates [14] Group 4 - Beer companies are diversifying into the beverage sector as the beer market slows, reflecting a trend of cross-industry expansion [15] - The self-service dining model is gaining popularity in the restaurant industry, with significant growth in the small hot pot segment, driven by cost-effectiveness [17] - The trend of cross-industry collaboration in the food and beverage sector is evident, with brands like Mixue Ice City testing breakfast offerings to expand consumer engagement [18] Group 5 - The beverage market is witnessing structural growth opportunities, particularly in niche segments that cater to specific consumer needs [19] - Innovative product forms and visual appeal are becoming key drivers in the beverage industry, as brands seek to differentiate themselves in a crowded market [21] - The competition among food delivery platforms is intensifying, with major players adjusting strategies to focus on operational efficiency rather than solely on price competition [22] Group 6 - New product launches in the food and beverage sector include innovative items like sugar-free Oreos and functional non-alcoholic beers, reflecting changing consumer preferences [23][24] - Companies like Kunlun Mountain Mineral Water are expanding their market presence through strategic partnerships, aiming to enhance brand visibility and market reach [25] - Jiahua Foods is facing challenges in its transition to consumer branding, with rising costs impacting profitability despite slight revenue growth [26]

在日常生活中，我们可能会有这些经历：一喝冷饮就腹痛、腹泻；一进考场就想上厕所；一有急事、一 紧张就突然肚子痛且无法忍耐；一吃生冷辛辣的食品后，马上就拉肚子……每当这个时候，担心自己身 体的朋友们就想去医院一探究竟，看看到底是什么原因让自己一紧张就会肚子痛、想去拉肚子，但是在 做了各种相关检查后仍然发现不了什么实质性问题，这时医生就会告诉你，可能是"肠易激综合征"惹的 祸。 一、什么是肠易激综合征？ 肠易激综合征（Irritable bowel syndrome，简称IBS）是一种以腹部不适或腹痛伴排便习惯改变和排便异 常为特征，而无器质性病变的功能性肠病。各个年龄段的人都有可能得这个病，但最主要集中在18-59 岁的中青年人群，女性比男性患病率稍高一些。 二、如何判断肠易激综合征？ 为了很好地去定义这个"傲娇"的肠道小脾气，各国的医生们绞尽脑汁，经过多年的临床观察及数据统 计，最后制定了一个"罗马IV标准"来规范它。这个标准包含三个要点：首先需要排除器官结构异常或生 化指标问题；其次要有反复发作的腹痛，且最近三个月平均每周至少发作一次；同时至少符合以下特征 两项：①腹痛与排便有关；②腹痛时伴随排便次数变化；③ ...

Investment Rating - The report indicates a gradual recovery in the food and beverage sector, suggesting a positive outlook for investment opportunities in the industry [6]. Core Insights - The beverage market is experiencing a surge in demand for health-oriented products, particularly turmeric drinks and low-GI foods, driven by younger consumers' health consciousness [2][10]. - The approval of elderberry anthocyanins as a new food ingredient is expected to unlock a significant market potential, with a projected global market size of $960 million by 2027 [4]. - The report highlights the ongoing price wars in the beverage industry, with major brands signaling a trend towards price reductions, which may impact profit margins across the supply chain [9]. Industry Trends - The popularity of turmeric drinks among young consumers is attributed to their perceived health benefits, despite concerns over taste and sugar content [2]. - The rise of the health economy is evident, with a significant increase in sales of health-related products, such as herbal teas and functional foods, particularly among millennials and Gen Z [2]. - The elderberry anthocyanins market is anticipated to grow rapidly, with opportunities for product innovation in immune support and gut health [4]. - The low-GI food market is projected to reach ¥176.2 billion by 2024, driven by increasing health awareness and the prevalence of diabetes among younger populations [10]. - The beverage industry is facing a structural shift, with a focus on "precision" beverages that cater to specific consumer needs and preferences [14]. Brand Dynamics - Kunlun Mountain Mineral Water has entered a strategic partnership to expand its market presence in Hong Kong, leveraging local resources and distribution channels [16]. - Jiahe Foods is transitioning from a contract manufacturer to a consumer brand, facing challenges in profitability due to rising raw material costs and increased marketing expenses [19]. - Vitasoy International reported a decline in revenue, particularly in the mainland market, as competition in the plant-based milk sector intensifies [20]. - Tian Shili's "medical-grade" sugar-free tea has achieved a high repurchase rate by targeting pre-diabetic consumers, showcasing the potential for functional beverages in the health market [21]. - The new brand "Bie Xiang Bao Bao" has gained traction in the sugar-free tea market, achieving significant sales growth through innovative product offerings [22].

近日，老百姓在互动平台向投资者表示，公司重视老年人在健康方面多层次多样化需求，致力于打造社 区居家养老的健康生活驿站。其一，公司商品品规涵盖老年人健康的方方面面，包括药品、医疗器械、 健康养生，致力于为顾客提供全生命周期的健康管理服务。其二，持续推进"适老化"建设工作，例如部 分门店内外设置无障碍通道，配备放大镜，设置老年人专属药事咨询服务台、专属座椅，针对行动不便 的顾客提供免费送药上门服务。其三，针对银发群体提供便民服务，帮助老人通过智能手机打车、缴纳 话费、协助挂号等，提供贴心关怀。 另，公司重视大健康非药品类布局，聚焦顾客健康需求，持续引 进母婴领域产品，包括儿童钙锌口服液、益生菌/叶黄素/富铁软糖、孕妇多维等。2025年1至9月，老百 姓实现营收160.70亿元，同比下降1.00%；实现归母净利润5.29亿元，同比下降16.11%。 ...

Investment Rating - The report maintains a "Recommended" rating for the food and beverage industry [1] Core Insights - The health food market is approximately 600 billion yuan, with significant growth potential driven by changing consumer demographics and preferences [3][5] - The report emphasizes the importance of new consumption trends, particularly in the health food sector, which is expected to continue its growth trajectory into 2026 and beyond [3] - Key product categories identified for growth include oats, corn, walnuts, and other health foods, which are expected to thrive due to their health benefits and consumer acceptance [3][5] Summary by Sections 1. Demand and Channel Transformation - The health food market is divided into natural health foods (over 300 billion yuan) and nutritional health foods (approximately 250 billion yuan) [5] - Consumer demand is shifting from older demographics to younger groups, with a focus on personalized health needs such as emotional relief and weight management [5][9] - New sales channels, including e-commerce and membership supermarkets, are enhancing consumer trust and product awareness [14][15] 2. Natural Health Foods - Key categories include oats, corn, nuts, and other health foods, which are expected to see significant growth due to their health benefits and consumer recognition [18][27] - Oats are projected to have a market size of 10.1 billion yuan in 2024, while corn is expected to reach 220.9 billion yuan [29][30] - Walnuts are anticipated to have a market size of 78.7 billion yuan in 2024, benefiting from increased consumer awareness of their health properties [36] 3. Nutritional Health Foods - The nutritional health food segment includes dietary supplements, weight management products, and sports nutrition [42] - The market for sports nutrition is projected to reach approximately 6.4 billion yuan in 2024, driven by the growing fitness trend [49] - Weight management products are expected to grow to around 16.9 billion yuan, supported by increasing consumer awareness of health and wellness [54] 4. Key Companies - Notable companies in the natural health food sector include West麦食品, 十月稻田, and 五谷磨坊, which are positioned for rapid growth due to their innovative products and market strategies [61] - In the nutritional health food sector, companies like 汤臣倍健 and 仙乐健康 are highlighted for their strong market presence and growth potential [61]

走进武清京津产业新城科创先导区，创新活力扑面而来。在天津大学合成生物前沿研究院的实验室里， 10吨级发酵罐正持续运转，持续产出玫瑰醇，空气中浮动着芳香。 据研究人员介绍，团队可以在微生物中重构代谢路径，从而"创造"出具有特定功能的新菌株。今年3 月，研究院成功在酵母菌中构建玫瑰香气物质的合成途径，以微生物发酵方式合成玫瑰醇，推出首批生 物合成香水，为传统香料制备提供了绿色可持续的生物制造新路径。 目前，研究院已获批国家重点实验室，正围绕功能蛋白、生物基材料等多个前沿方向研发布局。"团队 致力于做好技术的'策源地'，探索科研成果赋能产业发展，推动实验室的'微盆景'转化为产业'好风 景'。"该研究院有关负责人说。 海报制作：方金洋 新华社天津12月12日电（记者徐思钰）冬日里，寒意渐浓，天津武清京津产业新城的一处厂房内却是一 派火热。几个疫苗级高标准发酵罐24小时不停运转，包装车间流水线高效作业。记者见到刘瑞峰时，他 刚结束与一位重要客户的电话会议。"企业订单已经排到了明年3月。"他欣喜地说。 刘瑞峰是天津小薇生物科技有限公司的总经理，六年前，他辞去一家乳制品企业的工作，来到武清开发 区创业，专注益生菌的工艺开发 ...

Core Insights - Health consumption is evolving from an optional demand to a basic necessity in daily life, driven by proactive health investment rather than reactive measures to illness [1] - The aging population and increased health risk awareness among younger generations are key factors influencing this shift [1] - E-commerce platforms, particularly JD Health, are becoming the primary channels for health product distribution, reflecting changes in consumer behavior and preferences [1] Trend 1: Reshaping Dietary Structure - Health products are transitioning from being age-specific to essential for all age groups, emphasizing daily necessity over reactive supplementation [2] - The "Healthy China 2030" strategy is driving a wave of health consumption focused on nutrition, with a significant portion of health product buyers being young parents [3] Trend 2: Rational Consumption and Trust - Consumers are increasingly focused on product ingredients and efficacy, seeking targeted solutions for sub-health issues like obesity and sleep disorders [6] - The sales of sleep aid products have surged, particularly among younger consumers, indicating a shift towards evidence-based health solutions [7] Trend 3: Home Health Management - The demand for professional medical devices and home care services is rising, driven by an aging population and chronic disease management needs [8] - JD Health reports significant growth in home health monitoring devices, reflecting the increasing importance of user-friendly and effective health management tools [9] Trend 4: Emotional and Experiential Health Needs - There is a growing trend for health products to not only provide health benefits but also enhance sensory experiences and emotional well-being [12] - The market for health-related products is diversifying, with an increase in female consumers in traditionally male-dominated categories, indicating a shift in societal perceptions of health and wellness [14]

百葵锐（天津）生物科技副总经理张晓立分享了《合成生物学在农业中的应用》，她指出合成生物学可 通过精准设计微生物代谢通路，实现功能性蛋白、益生菌、新型饲料添加剂的高效生产，已在畜禽肠道 健康调控、减少抗生素使用等方面取得显著成效。 12月8日，深化津甘科技协同——合成生物赋能平凉畜牧业研讨会在平凉市农科院（天津市农科院平凉 分院）成功举办。本次研讨会是在中国科协企业创新服务中心、天津市科学技术协会指导下，在平凉市 科学技术协会、平凉市农业农村局、平凉市畜牧兽医局、天津市农科院畜牧兽医研究所、平凉市农业科 学院（天津市农科院平凉分院）、平凉红牛研究院共同支持下，由天津市企业科技创新促进会、天津海 棠知本创业科技有限公司共同承办。本次研讨会旨在聚焦前沿生物科技与现代畜牧业融合，助力平凉打 造西部精品畜牧业"样板区"。津甘两地科协及农业科研机构代表、企业专家与平凉本地畜牧从业者等50 余人参会。天津市企业科技创新促进会执行秘书长、创业知本社合伙人邱爱秒主持会议。 平凉作为"甘味"旱作农业高地，"平凉红牛"已成为全国知名品牌，而天津在农业科技研发转化方面优势 显著。自两地签署合作协议以来，"科技研发在天津、转化运用在平 ...

Core Insights - The nutrition and health industry is currently in an adjustment phase, with declines in infant formula, intensified competition in adult nutrition, and structural differentiation in the pet segment. Despite this, the company achieved a revenue of 10.805 billion yuan in the first three quarters, reflecting a year-on-year growth of 12.3%, indicating stability [1] Group 1: Company Growth Strategy - The core value of the company lies not in a single product explosion but in the establishment of a "whole family nutrition health ecosystem" across infant, adult, and pet segments, extending the consumer lifecycle [1] - The company leverages maternal and infant channels, content marketing, and a comprehensive domestic and international e-commerce system to create a wide-reaching touchpoint network [1] - In the adult segment, Swisse has established clear positioning through a high-end and youthful product matrix across multiple subcategories [1] Group 2: International Market Structure - The company's international layout consists of three layers: - Core driving market (China) accounts for over 70% and remains the growth engine [2] - Mature markets (Australia and New Zealand) show stable growth, with Swisse maintaining a leading position and achieving an 8.9% growth [2] - Expanding markets (Southeast Asia, Middle East, Italy, etc.) are experiencing double-digit growth, representing potential future waves over the next three to five years [3] Group 3: Supply Chain and Operational Resilience - The company's supply chain system is crucial for supporting multi-market operations, with six R&D centers and multiple production bases facilitating resource sharing and raw material interchange [3] - The resilience of the supply chain allows the company to maintain stable gross margins during cost fluctuations and ensures product quality consistency within a global traceability system [3] Group 4: Long-term Investment Value - The company possesses three long-term value points: - A multi-category structure that reduces cyclical risks [4] - A multi-regional layout that enhances growth elasticity [4] - A high-end product mix that improves profitability and brand barriers [4] - As the industry transitions from an expansion phase to a refined competition phase, the company's systemic competitiveness in supply chain, internationalization, and brand matrix will be key to its sustained growth capability [4]