Core Viewpoint - A shareholder has filed a securities class action lawsuit against WPP plc, alleging misrepresentations regarding the company's media arm and its ability to handle macroeconomic challenges [1][2]. Group 1: Lawsuit Details - The lawsuit is on behalf of investors who purchased WPP common stock between February 27, 2025, and July 8, 2025 [1]. - Defendants are accused of making false statements about WPP's media arm, specifically its preparedness to face ongoing macroeconomic challenges [2]. Group 2: Legal Process - Interested parties wishing to serve as lead plaintiff must file by December 8, 2025, with the role involving representation of other class members in the litigation [3]. - Shareholders can remain absent class members without taking action, and all legal representation is on a contingency fee basis, meaning no upfront fees or expenses for shareholders [3]. Group 3: Firm Background - Bernstein Liebhard LLP has recovered over $3.5 billion for clients since 1993 and has represented large public and private pension funds [4]. - The firm has been recognized multiple times for its success in litigating class actions, being named to The National Law Journal's "Plaintiffs' Hot List" and listed in The Legal 500 for sixteen consecutive years [4].

Core Insights - Vertiqal Studios has announced a strategic partnership with HSAD to enhance virtual production capabilities and scalable content solutions [1][4] - The collaboration will utilize HSAD's advanced Virtual Production Studio, which features LG's Magnit Micro LED technology for high-resolution backgrounds [2][5] - This partnership aims to provide innovative marketing solutions and expand client access to virtual production services [4][5] Company Overview - Vertiqal Studios is a digital publisher and social-first production studio focused on creating trend-driven content and immersive experiences [6] - HSAD is a full-service global advertising agency under the LG Group, specializing in brand marketing and virtual production services [8] Partnership Benefits - The partnership allows Vertiqal to execute high-impact productions efficiently, without the overhead of constant operations [3][4] - HSAD gains access to Vertiqal's media sales expertise, facilitating broader client engagement and service adoption [4] - Both companies are positioned for larger-scale opportunities, enabling Vertiqal to pursue multi-million-dollar activations [4][5] Future Plans - Vertiqal is set to produce content for major sports leagues in November 2025 using HSAD's Virtual Production Studio [5] - The collaboration aims to expand the scope of content delivery across digital and experiential channels, focusing on efficiency and creative excellence [5]

About Omnicom Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Independent agency Huge has acquired creative studio Both&Yes, whose founders have been involved with building digital and AI experiences for Google and YouTube, per a press release. Terms were not disclosed. Both&Yes co-founders, Ken Frederick and Michael Lin, will become executive creative directors at Huge, bringing years of experience in brand ...

Core Insights - Women We Admire has announced The Top 50 Chief Creative Officers of 2025, highlighting the importance of Chief Creative Officers in shaping brand identity and long-term strategy for organizations [1] - The honorees represent a diverse range of creative leadership, reflecting the evolving landscape of the industry [1] Group 1: Notable Honorees - Tuesday Poliak, Chief Creative Officer at RP3 Agency, has over two decades of experience and has led award-winning campaigns for major brands like Verizon Wireless and Pfizer [2] - Rosie Bardales, Chief Creative Officer of VML, oversees significant accounts such as Coca-Cola and Unilever, while also mentoring young creative talent [3] - Price Latimer, Chief Creative Officer and Co-Founder of Alkemis Paint, has 25 years of experience in various creative fields, focusing on wellness and sustainability [4] Group 2: Additional Honorees - The list includes other notable figures such as Lora Lukin (Publicis Groupe), Cathy Dean (Levi Strauss & Co.), and Renata Maia (Ogilvy), among others [6] - The full list of honorees can be accessed through the Women We Admire website [7]

Core Insights - The company is focusing on integrating AI into its operations, recognizing its transformative potential for agency workflows, while also ensuring data security with tools like Microsoft Copilot Pro [2][4] - Significant operational changes have been implemented, including a transition from QuickBooks to Sage ERP, resulting in a faster monthly close process [3][6] - The company has achieved a tripling of EBITDA, attributed to a combination of strong leadership, cost discipline, and technology optimization [7][9] Operational Changes - The transition to Sage ERP has improved efficiency, reducing the monthly close time by 10 days [3][6] - Cost discipline has been emphasized, identifying redundancies and ensuring that client servicing aligns with profitability [8][9] - Technology usage has been scrutinized, leading to the cancellation of underutilized subscriptions, contributing to overall efficiency [9] Financial Strategy - The company has implemented time tracking to assess client profitability, ensuring that resources are allocated effectively [8][9] - A proactive approach to forecasting has been adopted, including contractual protections and scenario planning to adapt to client budget changes [15][17] Talent Evaluation - The company prioritizes performance over pedigree, valuing traits such as curiosity and adaptability in team members [5][20] - A notable example of talent development is the promotion of a team member who excelled despite lacking a traditional educational background [21][22] Growth Opportunities - The company sees growth potential in performance marketing and leveraging data analytics, particularly through AI [23][24] - Collaboration between finance, technology, and strategy teams is crucial for designing systems that enhance ROI and budget management [24]

NEW YORK--(BUSINESS WIRE)--Initiative has been ranked #1 globally in the COMvergence New Business Barometer H1 2025 rankings, marking a significant turnaround for the IPG Mediabrands agency. The agency also secured the top position in North America and leads new business rankings in six markets worldwide: the US, Belgium, Colombia, Denmark, Greece, and Portugal. The winning streak began in December 2024 with Initiative's capture of Volvo's $500 million global media account, ending WPP agency Mi. ...

Group 1 - Public sector net borrowing reached £83.8 billion during the first five months of the financial year, with an increase of £18 billion in August alone [4][38][71] - Government spending has surged by £36.8 billion compared to the same period last year, driven by rising public service costs and debt interest payments [2][70] - Interest payable on central government debt rose by £10.6 billion to £49.9 billion since April, largely due to inflation-linked bonds [1][70] Group 2 - The Chancellor is expected to raise taxes by at least £20 billion in the upcoming Budget on November 26, following a £40 billion tax increase last year [2][60] - The Office for Budget Responsibility (OBR) indicated that the shortfall in tax receipts could be attributed to consumers switching to cheaper food options amid rising inflation [5][38] - Cash VAT receipts were £3 billion below forecast in the first five months of the financial year, with August receipts at £12.8 billion, which was £3.2 billion below expectations [5][38] Group 3 - The pound fell 0.6% against the dollar to $1.347 as markets reacted to higher-than-expected borrowing costs [8][9] - The FTSE 100 index declined by 0.1% to 9,216.67, while the FTSE 250 fell by 0.6% to 21,595.44, reflecting investor concerns over public finances [10][11] - The yield on 30-year UK gilts rose to 5.53%, indicating increased borrowing costs for the government [44][59] Group 4 - The number of company insolvencies in England and Wales rose by 6% in August compared to the previous year, highlighting the financial strain on smaller businesses [45][46] - Public sector employment has reached a record high of 6.2 million, with over two million NHS staff, despite a hiring slowdown in the private sector [48][49] - The Chancellor faces a challenging fiscal environment, with the need to raise £28 billion to address the deteriorating public finances [50][62]

Core Insights - Kettle has been recognized as one of Adweek's 2025 Fastest Growing Agencies, highlighting its significant growth over the past three years [2][3] - The agency has doubled in size over the last two years while maintaining an employee turnover rate of under 3% [3] - Kettle reported a 41% increase in net revenue in 2024, driven by organic growth with existing clients and new partnerships [3] Growth Strategy - Kettle's growth strategy emphasizes trust and collaboration with clients, exemplified by its long-standing relationship with Apple [4] - The agency has produced award-winning work for clients such as e.l.f. Beauty and Warby Parker, showcasing its innovative approach [4] - Kettle has built an all-women C-suite to support its expanding operations, led by CEO Lauren Kushner [5] Industry Recognition - Kettle was named one of Ad Age's Best Places to Work in 2025, indicating a strong company culture alongside rapid growth [5] - CEO Lauren Kushner has received industry recognition, including a nomination for Digiday's Agency Executive of the Year [5][6] - The agency blends creativity and technology to address client challenges, enhancing its market position [6]

Group 1 - The company reiterated its guidance for organic sales growth to be down 1% to 2% despite experiencing a 3.5% decline in the first half of the year [4] - There are indications of reduced client spending in the automotive and consumer packaged goods (CPG) sectors, which may impact the company's performance in the second half [4] - The CEO acknowledged the need to analyze client sector dynamics further in light of the first half results [5] Group 2 - The discussion highlighted the intersection of technology and AI, indicating a growing interest in how these elements are influencing agency operations [2][3] - The CEO's comments suggest a focus on adapting to changes in client spending patterns and market conditions as the company moves forward [4]