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The Trade Desk vs. Alphabet: Which Ad-Tech Stock is the Smarter Buy?
ZACKS· 2025-07-23 14:46
Core Insights - The Trade Desk, Inc (TTD) and Alphabet Inc (GOOGL) are key players in the programmatic advertising ecosystem, with TTD focusing on demand-side platform services and Alphabet dominating the digital ad space through its extensive ecosystem [1][2] The Case for TTD - TTD is optimistic about its market performance, driven by initiatives in connected TV (CTV), retail media, international expansion, and the Kokai platform, which has seen two-thirds client adoption ahead of schedule [3][4] - The Kokai platform has demonstrated significant efficiency improvements, including a 24% reduction in cost per conversion and a 20% reduction in cost per acquisition [3] - TTD's first-quarter revenues increased by 25% year-over-year, with adjusted EBITDA at $208 million, representing a 34% margin [5] - The company anticipates revenues of at least $682 million for Q2 2025, indicating a 17% year-over-year growth [5] - TTD's reliance on CTV for growth poses risks due to market fragmentation and competition, with 88% of revenues coming from North America [6][7] The Case for GOOGL - Alphabet's ad revenue grew by 8.5% year-over-year in Q1 2025, supported by increases in Google Search and YouTube ads [8][11] - In 2024, Google advertising revenues reached $264.59 billion, with a significant contribution from Search and YouTube [11] - Alphabet's integration of AI into its advertising platforms is enhancing growth, with features like AI Mode in Search and the Offerwall tool in Ad Manager [10][12] - The company generated $36.15 billion in cash from operations in Q1 2025, with cash equivalents and marketable securities totaling $95.328 billion [13] Share Performance and Valuation - Over the past month, TTD and GOOGL shares increased by 13.7% and 14.8%, respectively [16] - TTD is considered overvalued with a forward price/earnings ratio of 41.06X, while GOOGL's ratio stands at 19.35X [17][18] - Both companies currently hold a Zacks Rank 3 (Hold) [22] Conclusion - While both companies benefit from the growth in CTV and retail media, Alphabet's broader ad ecosystem, stronger financials, and diversified revenue streams position it as a more resilient long-term investment [23]
Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA
Globenewswire· 2025-07-23 07:00
Core Insights - Magnite has announced a strategic partnership with dentsu in EMEA to enhance innovation and performance in the media supply chain [1][2] - The collaboration focuses on utilizing Magnite's video tools to support dentsu's Total TV initiative and aims to lead in the "Algorithmic Era" of advertising [1][3] Group 1: Partnership Details - The partnership enables dentsu to leverage Magnite's SpringServe video platform for more efficient and data-rich connections to inventory, enhancing media experiences [2] - The collaboration emphasizes a commitment to evolving media deployment and optimization, with a focus on client performance [2] Group 2: Strategic Goals - Dentsu aims to build Next Gen media solutions through partnerships with leading technologies, enhancing client success in the Algorithmic Era [3] - Magnite's technology facilitates a shift from transactional media buying to a more curated, high-performance approach, providing greater visibility and control over media buys [3]
Lost Money on DoubleVerify Holdings, Inc.(DV)? Join Class Action Suit Seeking Recovery – Contact The Gross Law Firm
GlobeNewswire News Room· 2025-07-21 20:32
Core Viewpoint - The Gross Law Firm has issued a notice to shareholders of DoubleVerify Holdings, Inc. regarding a class action lawsuit due to alleged misleading statements and failure to disclose critical information during the class period from November 10, 2023, to February 27, 2025 [1][3]. Allegations - Allegations include that DoubleVerify's customers shifted ad spending to closed platforms, limiting the company's technological capabilities and competing with tools from Meta Platforms and Amazon [3]. - The complaint states that the monetization of DoubleVerify's Activation Services was hindered by the high costs and time required for technology development for closed platforms [3]. - It is claimed that monetization of these services would take several years, and competitors were better positioned to integrate AI, negatively impacting DoubleVerify's competitiveness and profits [3]. - The company allegedly overbilled customers for ad impressions served to bots, and its risk disclosures were misleading, presenting adverse facts as mere possibilities [3]. - As a result, the positive statements made by the defendants regarding the company's business and prospects were deemed materially false or misleading [3]. Next Steps for Shareholders - Shareholders are encouraged to register for the class action by the deadline of July 21, 2025, to participate in the case without any cost or obligation [4]. - Registered shareholders will receive updates through a portfolio monitoring software throughout the lifecycle of the case [4]. Law Firm Background - The Gross Law Firm is recognized nationally for class action lawsuits, focusing on protecting investors from deceit and illegal business practices [5]. - The firm aims to ensure companies adhere to responsible business practices and seeks recovery for investors who suffered losses due to misleading statements [5].
DV DEADLINE NOTICE: ROSEN, LEADING INVESTOR COUNSEL, Encourages DoubleVerify Holdings, Inc. Investors to Secure Counsel Before Important July 21 Deadline in Securities Class Action – DV
GlobeNewswire News Room· 2025-07-19 21:34
Core Viewpoint - Rosen Law Firm is reminding investors who purchased DoubleVerify Holdings, Inc. common stock during the specified Class Period of the upcoming lead plaintiff deadline on July 21, 2025 [1] Group 1: Class Action Details - Investors who purchased DoubleVerify common stock between November 10, 2023, and February 27, 2025, may be entitled to compensation without any out-of-pocket fees through a contingency fee arrangement [2] - A class action lawsuit has already been filed, and interested parties must move the Court to serve as lead plaintiff by July 21, 2025 [3] - Investors are encouraged to select qualified legal counsel with a successful track record in securities class actions [4] Group 2: Allegations Against DoubleVerify - The lawsuit alleges that DoubleVerify made false and misleading statements regarding its business operations, including the shift of customer ad spending to closed platforms where its capabilities were limited [5] - It is claimed that DoubleVerify's high-margin Activation Services faced significant challenges in monetization due to the high costs and time required for technology development on closed platforms [5] - The lawsuit also states that DoubleVerify systematically overbilled customers for ad impressions served to declared bots, and its risk disclosures were materially misleading [5]
DV DEADLINE: ROSEN, A LEADING LAW FIRM, Encourages DoubleVerify Holdings, Inc. Investors with Losses in Excess of $100K to Secure Counsel Before Important Deadline in Securities Class Action – DV
GlobeNewswire News Room· 2025-07-17 19:37
Core Viewpoint - Rosen Law Firm is reminding investors who purchased DoubleVerify Holdings, Inc. common stock during the specified class period of the upcoming lead plaintiff deadline for a class action lawsuit [1][3]. Group 1: Class Action Details - Investors who bought DoubleVerify common stock between November 10, 2023, and February 27, 2025, may be eligible for compensation without any out-of-pocket fees through a contingency fee arrangement [2]. - A class action lawsuit has already been filed, and interested parties must move the Court to serve as lead plaintiff by July 21, 2025 [3]. Group 2: Case Allegations - The lawsuit alleges that DoubleVerify made false and misleading statements regarding its business operations, including the shift of customers' ad spending to closed platforms where DoubleVerify's capabilities were limited [5]. - It is claimed that the development of technology for closed platforms was more expensive and time-consuming than disclosed, impacting the monetization of DoubleVerify's high-margin advertising optimization services [5]. - The lawsuit also states that DoubleVerify's competitors were better positioned to incorporate AI into their offerings, adversely affecting DoubleVerify's competitive edge and profits [5]. - Additional allegations include systematic overbilling of customers for ad impressions served to declared bots and misleading risk disclosures that characterized adverse facts as mere possibilities [5].
Thumzup Media Corporation's Board of Directors Authorizes Company to Hold up to $250 Million in Cryptocurrencies
Prnewswire· 2025-07-17 17:16
Core Insights - Thumzup Media Corporation has received approval from its Board of Directors to diversify its cryptocurrency portfolio, allowing the company to hold up to $250 million in various cryptocurrencies including Bitcoin (BTC), Ether (ETH), Solana (SOL), Ripple (XRP), Dogecoin (DOGE), Litecoin (LTC), and Stablecoin USDC [1][2][3] Company Strategy - The company aims to remain at the forefront of the evolving cryptocurrency landscape as the U.S. federal government moves towards more crypto-friendly policies and regulatory clarity [2] - By diversifying its cryptocurrency holdings, Thumzup seeks to gain broader market exposure and create significant value for its shareholders [2][3] Technological Innovation - Thumzup is also developing a patent-pending Lifestyle AI Agent Marketplace, which is intended to revolutionize lifestyle planning through curated, AI-powered experiences [3] - The company operates a proprietary platform that allows users to earn cash for sharing branded content on social media, managed through a programmatic advertiser dashboard [2] Market Presence - The Thumzup app is available for download on both the App Store and Google Play, indicating the company's commitment to accessibility and user engagement [4] - Thumzup has been featured in notable media outlets such as CBS Los Angeles and KTLA, enhancing its visibility in the market [4]
AppLovin: The Ad Tech Underdog Outperforming Competitors
Seeking Alpha· 2025-07-17 13:36
Core Insights - AppLovin (NASDAQ: APP) reported exceptional results in Q1 FY25, showcasing sustained revenue growth and margin expansion driven by its AXON platform [1] Financial Performance - The company continues to experience strong revenue growth, indicating robust demand for its services [1] - Margin expansion reflects improved operational efficiency and profitability [1] Strategic Advantages - The AXON platform is highlighted as a key driver of better returns, suggesting a competitive edge in the market [1]
DV DEADLINE: ROSEN, NATIONALLY REGARDED INVESTOR COUNSEL, Encourages DoubleVerify Holdings, Inc. Investors with Losses in Excess of $100K to Secure Counsel Before Important Deadline in Securities Class Action – DV
GlobeNewswire News Room· 2025-07-16 19:52
Core Viewpoint - Rosen Law Firm is reminding investors who purchased DoubleVerify Holdings, Inc. common stock during the specified class period of the upcoming lead plaintiff deadline for a class action lawsuit [1] Group 1: Class Action Details - Investors who bought DoubleVerify common stock between November 10, 2023, and February 27, 2025, may be entitled to compensation without any out-of-pocket fees through a contingency fee arrangement [2] - A class action lawsuit has already been filed, and interested parties must move the Court to serve as lead plaintiff by July 21, 2025 [3] - The Rosen Law Firm emphasizes the importance of selecting qualified legal counsel with a successful track record in securities class actions [4] Group 2: Allegations Against DoubleVerify - The lawsuit alleges that DoubleVerify made false and misleading statements regarding its business operations, including the shift of customers' ad spending to closed platforms where DoubleVerify's capabilities were limited [5] - It is claimed that DoubleVerify's ability to monetize its high-margin advertising optimization services was significantly hampered due to the high costs and time required for technology development for closed platforms [5] - The lawsuit also states that DoubleVerify systematically overbilled customers for ad impressions served to declared bots, and its risk disclosures were materially misleading [5]
This S&P 500 new entrant spikes 15%; Time to buy?
Finbold· 2025-07-15 13:35
Group 1 - The Trade Desk's shares surged 14.05% to $86 following the announcement of its inclusion in the S&P 500 index, marking a significant recovery from a year-to-date loss of nearly 36% [1][2] - The company will officially start trading on the S&P 500 index on July 18, replacing Ansys, which was acquired by Synopsys. This inclusion enhances the company's credibility and is expected to increase demand from index-tracking funds and ETFs [2] - Despite the positive news, The Trade Desk faces challenges, including a 21.4% year-over-year increase in operating expenses to $561.6 million, which may pressure margins if revenue growth slows [3] Group 2 - The Trade Desk's revenue is heavily reliant on North America, which constituted 88% of its revenue in Q1 2025. This dependence limits its global expansion potential and increases geographic risk [4] - Analysts remain optimistic about The Trade Desk, with an average 12-month price target of $87.63 based on 28 analysts' projections, indicating a consensus rating of 'Strong Buy' [4] - Citi's analyst Ygal Arounian raised his price target for The Trade Desk from $82 to $90, maintaining a 'Buy' rating, supported by positive industry feedback and optimism regarding the company's Kokai platform [5]
July 21, 2025 Deadline: Contact Levi & Korsinsky to Join Class Action Suit Against DV
Prnewswire· 2025-07-15 13:00
Core Viewpoint - A class action securities lawsuit has been filed against DoubleVerify Holdings, Inc. alleging securities fraud affecting investors between November 10, 2023, and February 27, 2025 [1] Case Details - The lawsuit claims that DoubleVerify's customers are shifting ad spending from open exchanges to closed platforms, where the company's technological capabilities are limited and face competition from native tools of platforms like Meta and Amazon [2] - It is alleged that DoubleVerify's ability to monetize its Activation Services is constrained due to the high costs and time required for technology development for closed platforms [2] - The complaint states that monetization of DoubleVerify's Activation Services on certain closed platforms would take several years [2] - Competitors are reportedly better positioned to integrate AI into their offerings on closed platforms, negatively impacting DoubleVerify's competitive edge and profits [2] - The company is accused of systematically overbilling customers for ad impressions served to declared bots from known data center server farms [2] - The risk disclosures provided by DoubleVerify are claimed to be materially false and misleading, presenting adverse facts as mere possibilities [2] - As a result of these issues, the positive statements made by the defendants regarding the company's business and prospects are alleged to be materially false or misleading [2] Next Steps - Investors who suffered losses in DoubleVerify Holdings, Inc. during the specified timeframe have until July 21, 2025, to request appointment as lead plaintiff, although participation does not require serving in this role [3] - Class members may be entitled to compensation without any out-of-pocket costs or fees [3] Why Levi & Korsinsky - Levi & Korsinsky has a history of securing hundreds of millions of dollars for shareholders and has extensive expertise in complex securities litigation [4] - The firm has been recognized in ISS Securities Class Action Services' Top 50 Report for seven consecutive years as one of the leading securities litigation firms in the U.S. [4]