Financial Data and Key Metrics Changes - The company reported net revenue of $65.4 million, a decline of 4.1% year-over-year [11] - Adjusted gross profit margin remained strong at 76.4%, an increase of 10 basis points year-over-year [11] - Adjusted EBITDA was $4.4 million, reflecting a margin of 6.7% [11] Performance by Business Line - Milk Makeup experienced a revenue decline of 15.1%, but domestic performance was solid, driven by the successful launch of Hydro Grip Gel Skin Tint [12][13] - Obagi Medical achieved net revenue of $36.2 million, increasing 7.1% from the previous year, despite out-of-stock issues [14] Market Data and Key Metrics Changes - Milk Makeup's U.S. retail sales showed high single-digit growth, particularly due to the launch into Ulta Beauty [12][17] - Obagi Medical's growth was tempered by supply chain issues, but the brand remains the fastest-growing top 10 professional skincare brand [36] Company Strategy and Development Direction - The company aims to strengthen its supply chain and improve flexibility to meet increasing demand [9][20] - Focus on expanding digital channels and retail footprint, with Milk Makeup's entry into Ulta Beauty being a significant step [10][21] - The company is committed to innovation and expanding into new categories while maintaining a disciplined approach to distribution [30][66] Management's Comments on Operating Environment and Future Outlook - Management acknowledged challenges in the beauty market and macroeconomic environment but expressed confidence in achieving annual growth and profitability goals [6][7] - The company expects net revenue growth in the mid-teens and adjusted EBITDA margin in the mid to high teens for the full year [27] Other Important Information - The company is actively addressing supply chain disruptions and has implemented strategic changes to enhance operational efficiency [15][18] - Cash position at the end of Q1 was $10.8 million, with net debt totaling $172.1 million [24][25] Q&A Session Summary Question: Can you expand on the supply chain restructuring for Obagi? - Management indicated that they are working on improving the flexibility and responsiveness of the supply chain to better meet demand [45][46] Question: What is driving the slowdown in the physician channel? - Management clarified that there is no significant slowdown in the physician channel, attributing the decline to less favorable comparisons with the previous year [49][50] Question: Can you provide insights on sell-through trends for Obagi and Milk? - Management noted that Milk Makeup's U.S. retail sales were strong, while Obagi operates on a sell-through basis with no significant discrepancies [54][56] Question: What are the expectations for SG&A as sales grow? - Management expects SG&A to grow in absolute terms but aims for operational leverage, keeping it relatively flat as a percentage of sales [73][74] Question: How is the company addressing tariff impacts? - Management stated that the impact of tariffs is manageable, with low exposure to China, and potential pricing actions are being evaluated [69][71]

Group 1 - The core function of brand management is to control pricing across all channels, as price chaos indicates a loss of control over the pricing system, leading to market disorder [1] - Price chaos results in a broken channel profit chain, with online low-price promotions causing significant declines in offline store traffic and profits for distributors [3] - Brand value dilution occurs when consumers purchase products from low-price channels, leading to skepticism about the brand's premium positioning and a shift towards lower-priced markets [5] Group 2 - The proliferation of counterfeit products and a trust crisis arise from low-price competition, which squeezes the profit margins of genuine products, allowing counterfeiters to thrive [5] - The core causes of channel chaos include insufficient e-commerce awareness and reliance on traditional distribution models, leading to unregulated low-price distribution [8] - An imbalance in profit distribution mechanisms among brands and distributors incentivizes short-term low-price dumping, further complicating price control efforts [8]

Q1 2025 EARNINGS – MAY 8, 2025 DISCLAIMER General Disclaimer This presentation does not constitute an offer to sell or the solicitation of an offer to buy any securities of Olaplex Holdings, Inc. (the "Company"), nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Forward Looking Statements This presentation includes certain forwar ...

Company Overview - Oddity Tech is an Israel-based beauty tech company that operates two direct-to-consumer (DTC) beauty brands, IL MAKIAGE and Spoiled Child, and is set to launch a third brand [1] Business Model - The company focuses on a DTC model, which allows for direct engagement with consumers and potentially higher margins [1] Market Position - Oddity Tech is positioned within the beauty tech industry, which is experiencing growth due to increasing consumer demand for innovative beauty solutions [1]

Financial Data and Key Metrics Changes - In Q1 2025, the company reported revenue growth of 27% to $268 million, with adjusted EBITDA of $52 million, representing a 19.5% adjusted EBITDA margin and free cash flow of $87 million [4][22][23] - The company expects full-year revenue growth to be between 22% and 23%, or between $790 million and $798 million, raising its gross margin outlook to 71% for the full year [28][29] Business Line Data and Key Metrics Changes - The growth in net revenue was primarily driven by increased orders and a 4% year-over-year increase in average order value, influenced by a mix of higher-priced products [23][25] - The company continues to expect order growth to be the primary driver of revenue growth moving forward [24] Market Data and Key Metrics Changes - International markets contributed to growth, although they currently represent less than 20% of the business, with both U.S. and international markets growing in double digits in Q1 [34][60] - The company is focusing on scaling existing markets and testing new markets, with positive results from recent tests in large developing markets [61] Company Strategy and Development Direction - The company aims to build one of the largest beauty companies globally by focusing on online consumer shifts and high-efficacy products [5][6] - Strategic priorities include driving existing brands, accelerating international expansion, and investing in new brand launches and technology [9][10][18] Management's Comments on Operating Environment and Future Outlook - Management views the current environment as a significant opportunity, emphasizing the resilience of the beauty industry and the company's strong performance [20][21] - The company remains confident in its ability to exceed long-term growth targets of 20% revenue growth and 20% adjusted EBITDA margins despite potential tariff impacts [29] Other Important Information - The company has a strong balance sheet with $257 million in cash equivalents and investments, zero debt, and a new undrawn $200 million credit line [26][27] - The company is actively looking for acquisition opportunities that align with its strategic goals, particularly in technology and brands that complement its existing portfolio [62] Q&A Session Summary Question: Contribution of international markets to the quarter - Management confirmed that international markets are a core part of the growth strategy, with both U.S. and international markets growing double digits in Q1, although international is still less than 20% of the business [34][60] Question: Impact of the FTC's click-to-cancel rule - Management does not foresee significant impact from the regulation, as the company has already adapted its subscription and cancellation processes to be user-friendly and self-serve [36][37] Question: Factors driving gross margin increases - Management highlighted that gross margin improvements are due to cost efficiencies and product mix, with a focus on contribution margin rather than gross margin as a key performance indicator [42][45] Question: Updates on Brand three and telehealth infrastructure - Management expressed excitement about Brand three, emphasizing the extensive testing and infrastructure built to support its launch, which is expected to address significant consumer needs [51][73] Question: Strategic focus for acquisitions - Management indicated a focus on acquiring brands with strong products or capabilities that would take significant time to develop internally, particularly in biotech and AI [62]

Financial Data and Key Metrics Changes - In Q1 2025, revenue grew 27% to $268 million, with adjusted EBITDA of $52 million, representing a 19.5% adjusted EBITDA margin and free cash flow of $87 million [5][26][29] - The company expects full year revenue growth between 22% to 23%, or between $790 million and $798 million, raising gross margin outlook to 71% for the full year [31][32] Business Line Data and Key Metrics Changes - Il Makiage and Spoiled Child drove net revenue growth, with average order value increasing by 4% year over year [26][27] - Spoiled Child is on track to cross the $200 million revenue mark this year, maintaining healthy margins [14] Market Data and Key Metrics Changes - International markets contributed to growth, with both U.S. and international segments growing double digits in Q1, although international remains less than 20% of total business [38][66] - The company is focusing on scaling existing markets and testing new markets, with positive results from recent tests in France, Italy, and Spain [66] Company Strategy and Development Direction - The company aims to build one of the largest beauty companies globally by focusing on online sales and high-efficacy products [6][7] - Strategic priorities include driving existing brands, accelerating international expansion, and investing in new brands and technology [11][12][21] Management's Comments on Operating Environment and Future Outlook - Management views the current environment as a significant opportunity, with a resilient business model that allows for aggressive growth [23][24] - The company remains confident in achieving its long-term growth targets despite potential tariff impacts, which are expected to be manageable [32][60] Other Important Information - The company has zero debt and exited the quarter with $257 million in cash equivalents and investments, along with a $200 million undrawn credit line [29] - The company is actively looking for acquisition opportunities to enhance its platform and capabilities [30][66] Q&A Session Summary Question: Contribution of international markets to the quarter - Management confirmed that international markets are a core part of the growth strategy, with both U.S. and international segments growing double digits in Q1, although international is still less than 20% of total business [38][66] Question: Impact of the FTC's click-to-cancel rule - Management does not foresee significant impact from the regulation, as their subscription model is already designed to be user-friendly and self-service [40][41] Question: Factors driving gross margin increase - Management highlighted that gross margin is not a primary KPI, focusing instead on contribution margin, with cost efficiencies and product mix contributing to the increase [46][48] Question: Updates on Brand Three and tariffs - Management expressed excitement about Brand Three, emphasizing the extensive testing and technology development that has been completed [54][57] - Tariff impacts are expected to be between 50 to 100 basis points on gross margin, which management considers manageable [57][60] Question: Priorities for acquisitions - Management indicated a focus on acquiring brands with strong products or capabilities that would take significant time to develop internally, particularly in biotech and AI [66]

Financial Data and Key Metrics Changes - In Q1 2025, revenue grew 27% to $268 million, with adjusted EBITDA of $52 million, representing a 19.5% adjusted EBITDA margin and free cash flow of $87 million [5][24][27] - The company expects full year revenue growth to be between 22-23%, or between $790 million and $798 million, raising the gross margin outlook to 71% for the full year [29][30] Business Line Data and Key Metrics Changes - The growth in net revenue was driven primarily by increased orders, with average order value increasing by 4% year over year, influenced by a mix of higher-priced products [24][26] - Il Makiage is on track to meet its $1 billion revenue goal by 2028, with skin products expected to approach 40% of brand revenue this year [10][11] Market Data and Key Metrics Changes - International markets contributed to growth, although they currently represent less than 20% of the business, with both U.S. and international markets growing in double digits [36][62] - The company is expanding its presence in international markets, having tested large-scale operations in countries like France, Italy, and Spain, with positive results [63] Company Strategy and Development Direction - The company aims to build one of the largest beauty companies globally by focusing on online sales and high-efficacy products, investing heavily in technology and data-driven user customization [6][7] - The strategic priorities for 2025 include driving existing brands, accelerating international expansion, and launching new brands [10][11][19] Management's Comments on Operating Environment and Future Outlook - Management views the current environment as a significant opportunity, with the business model allowing for aggressive growth despite economic challenges [21][22] - The company remains confident in its ability to exceed long-term growth targets of 20% revenue growth and 20% adjusted EBITDA margins [30] Other Important Information - The company has zero debt and exited the quarter with $257 million in cash equivalents and investments, along with a $200 million undrawn credit line [27][28] - The company is actively looking for acquisition opportunities to enhance its platform, focusing on brands and technology that can provide significant value [28][62] Q&A Session Summary Question: Contribution of international markets to the quarter - Management confirmed that international markets are a core part of the growth strategy, with both U.S. and international markets growing double digits in Q1, although international is still less than 20% of the business [36][62] Question: Impact of the FTC's click-to-cancel rule - Management does not foresee a significant impact from the regulation, as the company has already adapted its subscription and cancellation processes to be user-friendly [38][39] Question: Factors driving gross margin increases - Management highlighted that gross margin improvements are due to cost efficiencies and product mix, with a focus on contribution margin rather than gross margin as a key performance indicator [44][47] Question: Details on Brand three and its launch - Management expressed excitement about Brand three, emphasizing the extensive testing and technology development that has been completed, positioning the brand for success upon launch [53][55] Question: Strategic focus for acquisitions - Management indicated that acquisitions would focus on brands with strong products or technology that would take significant time to develop internally, particularly in biotech and AI [62][63]

4月10日15:00 欢迎扫码预约，来直播间互动赢好礼 直播亮点： 1、营销流量重构，内容流量强化深度触达 2、品牌以用户为核心布局，营销与渠道进一步融合 3、2025营销重点继续连接用户和提高效率，三大关键点构成营销基础 营销流量再分配，营销效果重新定义如何聚焦？ 欢迎扫码预约，来直播间互动赢好礼 直播亮点： 营销继续向线上迁移，四大典型类型行业营销观察： 1）投入不增，多元创新，结构调整，如：汽车、小家电 2）投入维稳，渠道融合增强，如：美妆 3）投入大幅增长，强曝光突破，如：生活服务、运动服饰 4）新行业营销抢市场，如：AIGC QuestMobile 2024年中国营销市场年度报告 行业篇 f争加剧、营销形态变 维挤压 ,品牌营 HE W 出車制? 分享嘉兵:学 QuestMobile 研究经理 4月11日15:00 竞争加剧、营销形态变革等多维挤压下，品牌营销如何突出重围？ 投入不增,多元创新,结构调整,如:汽车、小家电 投入维稳,渠道融合增强,如:美妆 投入大幅增长,强曝光突破,如:生活服务、运动 服饰 新行业营销抢市场,如:AIGC 号兵:土 QuestMobile 高级研究经理 15:00-1 ...

Group 1 - The core viewpoint emphasizes the need for brands to redefine marketing effectiveness amidst intensified competition and evolving marketing forms [2] - Marketing is increasingly shifting online, with four typical industry marketing observations identified [2] - Key marketing focus areas for 2025 include connecting with users and improving efficiency, which are foundational to marketing strategies [2] Group 2 - Different investment strategies are observed across industries: 1) Automotive and small appliances show no increase in investment but focus on multi-dimensional innovation and structural adjustments [3] 2) Beauty industry maintains stable investment while enhancing channel integration [3] 3) Life services and sports apparel experience significant investment growth aimed at strong exposure [3] 4) New industries like AIGC are aggressively capturing market share [3]

4月10日15:00 营销流量再分配，营销效果重新定义如何聚焦？ 欢迎扫码预约，来直播间互动赢好礼 直播亮点： 1、营销流量重构，内容流量强化深度触达 2、品牌以用户为核心布局，营销与渠道进一步融合 3、2025营销重点继续连接用户和提高效率，三大关键点构成营销基础 直播亮点： 营销继续向线上迁移，四大典型类型行业营销观察： 1）投入不增，多元创新，结构调整，如：汽车、小家电 2）投入维稳，渠道融合增强，如：美妆 3）投入大幅增长，强曝光突破，如：生活服务、运动服饰 4）新行业营销抢市场，如：AIGC QuestMobile 2024年中国营销市场年度报告 行业篇 f争加剧、营销形态变 维挤压 ,品牌营 HE W 出車制? 4月11日15:00 竞争加剧、营销形态变革等多维挤压下，品牌营销如何突出重围？ 欢迎扫码预约，来直播间互动赢好礼 投入维稳,渠道融合增强,如:美妆 投入大幅增长,强曝光突破,如:生活服务、运动 服饰 新行业营销抢市场,如:AIGC 号兵:土 QuestMobile 高级研究经理 15:00-16:00 扫码预约 》》》》》》》》 the state 分享嘉兵:学 QuestMobile ...