Core Insights - The ice and snow economy in Zhejiang is rapidly growing, becoming a new engine for winter consumption despite the lack of natural snow resources [4][12] - The number of ice and snow sports venues in Zhejiang has reached 26, with 18 ski resorts, including 8 indoor facilities, leading in southern provinces [5] - The government is actively promoting ice and snow tourism and related economic activities, aiming to transition from seasonal peaks to year-round engagement [6][12] Group 1: Ice and Snow Sports Venues - The indoor ski resort at Taihu Longzhimeng Park in Huzhou can accommodate over 10,000 visitors on peak days, with a staff of nearly 80 instructors during the winter season [4] - The Yunshang Grassland Ski Resort in Anji is set to open mid-December, with a capacity of 15,000 skiers and an average annual visitor count of 250,000, contributing 80% of its revenue during the snow season [5] - The Daming Mountain Wansongling Ski Resort in Hangzhou offers a unique "skiing + hot spring" experience, reflecting the diversification of winter tourism [5] Group 2: Ice and Snow Product Sales - The sales of ice and snow-related products have surged, with a notable increase in children's ski gear, achieving sales of over 700 million yuan, a 40% year-on-year growth [8][9] - The market for ice and snow products is expanding, with a variety of items available, including ski goggles, helmets, and snow boots, indicating a positive outlook for the industry [9][10] - The production of ski poles in Ninghai County has become a significant industry, with an annual output value nearing 1 billion yuan, driven by increasing domestic demand [10] Group 3: Regional Economic Impact - The snow boot industry in Taizhou has seen a significant increase in production, with annual output exceeding 1 billion yuan, accounting for one-third of the national market [11][12] - The ice and snow economy is fostering innovation, with companies diversifying their product lines to include heated snow boots and snow removal equipment [12] - Zhejiang province now boasts over 500 companies related to ice and snow equipment, creating a comprehensive industrial chain from ski apparel to snowmobiles [12]

Core Insights - The development of the ice and snow economy in Zhejiang reflects an upgrade in consumer demand and changing preferences, with more southern residents choosing to engage in winter sports locally [1] - The growth of ice and snow tourism and sports has directly stimulated the production and sales of related equipment, as well as the development of ancillary industries such as homestays, ski clothing rentals, and ski training [1] - Zhejiang's proactive approach to the ice and snow economy includes the establishment of indoor ski resorts and the expansion of production companies into new ice and snow product areas, leveraging existing industrial cluster advantages [1] - The ice and snow economy has created a composite industrial ecosystem that connects tourism, training, equipment manufacturing, and marketing services, fostering the integration of modern service industries with advanced manufacturing [1] - The ongoing opportunities in the ice and snow economy are expected to lead to more success stories and economic vitality in the region [1]

Group 1 - The first "snow holiday" for middle and primary school students in Xinjiang's Urumqi and Altay will take place from December 1 to 5, allowing for a total of 9 days off when combined with the surrounding weekends [1] - A large number of students have already begun to enjoy the snow holiday by visiting various ski resorts in the Altay region [1][3] - Ski resorts are offering targeted discounts during the snow holiday, including free ski passes for students with identification, as well as discounts on equipment rentals, dining, winter camps, and snow-related activities [5] Group 2 - Ski resorts have conducted comprehensive inspections of ski trails and equipment, and have established safety protocols in preparation for the influx of visitors [7] - Local cultural and tourism departments are collaborating with ski resorts, hotels, and cultural venues to provide comprehensive discounts in skiing, accommodation, education, and transportation [9] - The demand for ice and snow experiences from students is expected to attract parents, stimulating the local weekend tourism market and increasing awareness of Altay's ice and snow resources and related services [11]

Core Viewpoint - The introduction of "snow holidays" in various provinces aims to promote winter sports and cultural activities among students, enhancing their physical and mental well-being while boosting local tourism and related industries [2][5][6]. Group 1: Implementation of Snow Holidays - Jilin Province has established a "snow holiday" from December 3 to 7, 2025, for compulsory education students, ensuring it does not overlap with winter and summer vacations [2]. - The policy includes free access to designated ski resorts and ice rinks for students, along with discounts for accompanying parents, to encourage participation in winter sports [2][3]. - Schools are instructed not to conduct any classroom teaching or assign homework during the snow holiday, allowing students to fully enjoy their time off [3]. Group 2: Encouragement of Participation in Activities - The Jilin education authorities encourage schools to organize sports and cultural activities related to winter sports, promoting student engagement in outdoor experiences [3]. - In Xinjiang, the "snow holiday" is designed to motivate students to participate in research, sports events, and family outings, enhancing their social and physical development [5]. Group 3: Tourism and Economic Impact - The introduction of snow holidays is expected to stimulate a surge in winter tourism, with various discounts and promotional activities planned across ski resorts and cultural sites [5][6]. - In Urumqi, ski resorts are offering free access to students, and additional services such as discounted equipment rentals and free lessons are being provided to enhance the experience [6]. - Airlines are experiencing a significant increase in bookings during the snow holiday period, with Southern Airlines reporting a 51% and 99% increase in flight reservations from Urumqi and Altay, respectively [7][8].

Core Insights - Heilongjiang has entered a new winter ice and snow tourism season, leveraging its high-quality ice and snow resources to revitalize both urban and rural areas with unique local activities [1] Group 1: Tourism Trends - Search volume for Harbin Ice and Snow World has increased by 163% compared to the previous period, indicating a strong interest in winter tourism [1] - Popular winter tourist destinations include Mohe and Beiji Village, with ongoing positive booking trends for the China Snow Town scenic area [1] Group 2: Events and Activities - In Yichun, 300 hiking enthusiasts participated in a 2.5-kilometer trek through stunning ice and snow landscapes, showcasing the region's natural beauty [3] - Various engaging activities such as snowmobile racing and snow football are being offered, along with opportunities to experience Nordic-style wooden houses in the forest [3] Group 3: Strategic Initiatives - The Yichun Cultural and Tourism Bureau plans to launch nearly 100 unique and community-oriented cultural and sports tourism events to promote the integration of ice and snow sports with tourism, culture, and commerce [5] - Starting in November, Heilongjiang has officially launched its winter ice and snow tourism "Hundred Days Action," featuring ten themed routes, a hundred food festivals, and a thousand cultural tourism events to enhance visitor numbers and spending [7]

Core Insights - The new snow season has begun, with various regions innovating and enhancing services to maximize the economic benefits of snow resources [1] Group 1: Regional Initiatives - Urumqi and Altay regions are offering a five-day snow holiday for middle and primary school students from December 1 to 5 [1] - Ski resorts, hotels, and guesthouses in Urumqi are providing discounts, including free ski passes and half-price equipment rentals for students [2] - Altay's cultural and tourism bureau is promoting free skiing at four ski resorts, half-price winter camps, and free public transport for students [2] Group 2: Facility Developments - A new indoor ski facility in Jiangxi has become popular, with a total area of 20,000 square meters, making it the largest indoor ski area in the province [3] - The facility has generated over 2 million yuan in online ticket sales within its first month of operation [3] - The facility combines skiing with local red culture, offering themed activities and educational programs [3] Group 3: Educational Programs - In Inner Mongolia, over 270 local students participated in a skiing experience as part of an educational program [4] - The 21st Inner Mongolia Ice and Snow Nadam will take place in December, coinciding with various ice and snow tourism activities [4]

雪道压至平整，魔毯调试完毕。近日，沈阳怪坡国际滑雪场新雪季已正式开板。"我们不仅开启了沈城今冬第一滑，也是全省第一滑。"兴奋之余，沈阳 怪坡国际滑雪场副总经理王洋不忘给自家雪场作宣传，"今年我们新增了高级雪服护具租赁区，雪友们一定能拍出更多滑雪大片！" 以"有温度的冰雪"为核心主题，阜新市冰雪资源全域联动，全龄覆盖。黄家沟滑雪场以专业级滑雪场地为支撑、趣味冰雪体验为亮点，精准定位家庭滑 雪度假需求，全力打造家庭滑雪度假首选地。童奇亲子冰雪乐园推出冰雪嘉年华系列活动，新增60米超长滑道、雪地转转等娱乐项目，常态化开展"快乐挖 啊挖"趣味互动体验。 "冰雪+温泉"是辽宁冰雪旅游一大特色。辽阳市作为东北地区发展较早的温泉养生地，依托汤河温泉假日酒店、弓长岭温泉滑雪场等，推出"滑雪+泡 泉"组合产品。阜新宝地温泉小镇打造冬季康养休闲新体验，让家庭游客在畅玩冰雪后尽享温泉滋养，丰富多日游体验维度。 沈白高铁的开通为辽宁冰雪旅游按下"加速键"，预计今冬将迎来高铁出游的热潮。为接住流量，沈阳旅游行业协会联合酒店行业推出东北三省特色冰雪 旅游产品，"沈阳+长白山""沈阳+长白山+哈尔滨"等长短线路，为游客提供美好的冰雪体验。 ...

新政发布 冰雪经济再掀热潮 《国务院办公厅关于加快场景培育和开放推 动新场景大规模应用的实施意见》发布, 为冰雪经济发展带来了新的契机 意见提出 着力扩大体文旅商消费 加快推进体育赛事经济高质量发展 # 支持建设一批综合性重大场景、行业领域集成式 场景、高价值小切口场景 ↑ 扩大生产场景、工作场景、生活场景供给 ◀ 形成"技术突破—场景验证—产业应用一体系升 级"的路径 对于冰雪经济而言 这意味着将有更多创新场景得以打造和应用 为冰雪经济的发展提供有力支撑 象地推出旅游方案促发 I 黑龙江省 《黑龙江省冬季冰雪旅游"百日行动"实施方案 (2025-2026年)》 持续实施 "冰雪世界·龙马精神" 以 大提升行动" 为主题 "十"大主题线路等全链条产品供给 -步主富 说 力争实现 接待游客数量 游客总花费 TRoo 10% 同比增长!) 以上 以上 辽宁省 《2025—2026年冰雪季辽宁省文体旅高质量融合发F 若干举措》 "+冰雪" 构建"冰雪+" th 玩冰嬉雪多元业态和场景体系 通过推出系列冰雪旅游主题活动 惠民政策,培育独具辽宁特色 冰雪生活方式,扩大冰雪消费能 吉林省 《关于发挥人力资源社会保障作用大 ...

原标题：财经聚焦丨各大滑雪场陆续开板 冰雪经济持续升温 随着2025-2026雪季大幕拉开，全国多地各大滑雪场陆续开板，冰雪经济活力持续释放。放眼各 地，在业态升级、产业融合与政策赋能驱动下，冰雪经济正成为提振消费、推动区域高质量发展的重要 引擎。 "滑雪热"点燃雪季活力 大雪翩跹，银装素裹。在吉林省吉林市的中旅松花湖度假区雪道上，身着各色雪服的雪友飞驰而 下，激起阵阵雪雾。"盼了大半年终于开板，冬天的快乐又回来了！"来自上海的雪友季丰说。 "为迎接新雪季，我们增设一万平方米的嬉雪区，将雪地魔毯数量增加了三条，并新增两小时的夜 滑项目。"大别山滑雪旅游度假区副总经理孙铁军介绍，截至11月25日，度假区已预售门票超8.3万张， 12月下旬即将开门迎客。 数据显示，2024-2025雪季，全国滑雪场消费金额达786.13亿元，滑雪场周边两公里消费金额增长 27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 "冰雪+"挖掘产业潜力 "我们迎来新雪季'开门红'，预售额已超1亿元，同比增长25%。"中旅松花湖度假区市场营销总监黄 钟锐介绍，度假区今年总体滑雪面积达230万平方米，新增15万平方米特色区域，策划"国 ...

Core Insights - The ice and snow economy is becoming a significant driver for consumption and regional high-quality development as the 2025-2026 snow season begins [1] Group 1: Market Performance - The pre-sale revenue for the Zhonglv Songhua Lake Resort has exceeded 100 million yuan, marking a 25% year-on-year increase [2] - The Keketohai International Ski Resort has received 101,000 visitors since its opening, indicating a strong start to the new snow season [4] - Nationwide, the consumption amount at ski resorts reached 78.613 billion yuan during the 2024-2025 snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [6] Group 2: Industry Integration - The ice and snow industry is integrating with tourism, sports, culture, and equipment manufacturing, leading to the emergence of new products and experiences [7] - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan this year [9] Group 3: Consumer Engagement - The previous snow season saw a consumer spending scale of over 187.5 billion yuan, with a year-on-year growth of over 25%, and the new season is expected to attract 520 million tourists [11] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting cross-regional tourism collaborations [12][14]