Core Viewpoint - The beer market is facing increasing competition and changing consumer demands, necessitating innovative sales strategies to enhance market share and drive sales growth [1][3]. Group 1: Market Challenges - Beer brands are challenged to break traditional sales models and improve market share in both dining and distribution channels [1]. - The need for precise marketing strategies tailored to local conditions is critical for success in the competitive beer industry [3]. Group 2: Dining Channel Strategies - The dining channel is a crucial sales area for beer brands, where sales are closely linked to recommendations and word-of-mouth [4]. - Traditional promotional methods often overlook the importance of incentivizing promoters; thus, a new incentive mechanism has been developed to motivate promoters to recommend products actively [4]. - The dual incentive strategy enhances both promoter engagement and consumer purchasing desire, leading to stable sales growth in the dining channel [4]. Group 3: Distribution Channel Strategies - In the distribution channel, sales depend heavily on consumer word-of-mouth and sharing, influenced by price, rewards, and brand recognition [6]. - A new reward mechanism has been introduced, where consumers can receive cash rewards through a scanning activity after purchasing beer, stimulating purchasing desire and generating valuable consumer feedback [6]. - The implementation of grand prizes has created a significant word-of-mouth effect, enhancing social sharing among consumers and leading to notable sales increases in the distribution channel [6]. Group 4: Results of Precision Strategies - The tailored marketing strategies have led to significant achievements in both dining and distribution channels, with increased promoter motivation and enhanced consumer brand recognition translating into actual purchases [8]. - The word-of-mouth driven purchasing rationale and market response stimulated by grand prizes have contributed to sustained sales growth for beer brands [8]. Group 5: Future Outlook - The innovative marketing strategies developed by the company have established a solid foundation for increasing market share for Chagan Lake beer [9]. - Continued expansion in various channels and deeper consumer interactions are expected to further solidify market position and drive dual growth in sales and brand recognition [9]. - The company aims to support more enterprises in achieving sales growth and industry transformation through ongoing innovation and optimization [9].