中医药文旅
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沈阳皇姑区携手校、企共建辽宁中医药文化街区
Xin Lang Cai Jing· 2026-01-08 23:07
Core Viewpoint - The collaboration between Shenyang Huanggu District Government, Liaoning University of Traditional Chinese Medicine, and Liaoning Cultural, Sports and Tourism Industry Development Group marks the launch of Liaoning's first innovative demonstration project integrating "Traditional Chinese Medicine culture + cultural tourism, sports, and commerce" [1] Group 1 - The project, named "Liaoning Traditional Chinese Medicine Cultural Theme Block (Qihuang Square)," aims to promote the inheritance and innovation of traditional Chinese medicine while facilitating deep integration with cultural tourism and commerce [1] - This initiative is a significant step for Liaoning Province in providing important support for new economic growth in the region [1] - The project builds on the success of previous "Traditional Chinese Medicine Cultural Night Markets" organized by Liaoning University of Traditional Chinese Medicine, transforming these periodic events into a permanent, landmark, and integrated demonstration street project [1] Group 2 - The street block will establish a new model that includes five components: Qihuang Academy (featuring a senior health training center, advanced massage therapist training school, and youth traditional Chinese medicine cultural study), traditional Chinese medicine professional consultation, cultural experience, consumption of traditional Chinese medicine derivative products, and health and wellness leisure [1] - This project is expected to serve as an important window for promoting traditional Chinese medicine culture, showcasing Liaoning's unique characteristics in traditional Chinese medicine, driving industry integration, and serving public health needs [1]
杭州中医药文旅市集联动,共赴“养生局”
Hang Zhou Ri Bao· 2025-08-25 02:55
Core Insights - The event "Seasonal Health: The Way of Traditional Chinese Medicine" held in Hangzhou combines traditional Chinese medicine with cultural tourism, enhancing the city's summer atmosphere [1][3] - Various traditional Chinese medicine experiences and health assessments were offered, including pulse diagnosis and health evaluations, attracting significant public interest [2][3] Group 1: Event Overview - The event took place from August 23 to 24, featuring a health report-generating robot that provides health status analysis in 15 seconds [1] - Traditional Chinese medicine remedies such as Siwu Decoction and Bazhen Decoction were showcased, appealing to local nostalgia [1][2] Group 2: Health and Wellness Activities - Attendees could participate in hands-on activities like making traditional herbal pills and practicing Tai Chi, alongside free health consultations from renowned Chinese medicine practitioners [2] - The event also included the launch of new health tourism routes focusing on traditional Chinese medicine, promoting deeper integration of culture and wellness [2]