为大力弘扬中医药文化，满足市民冬季健康养生需求，"国粹岐黄 健康沈阳——冬补藏安康"中医 药文化市集于11月22日至23日在辽宁工业展览馆举办。 作为沈阳市"国粹岐黄 健康沈阳"中医药文化系列主题活动的重要组成部分，本次文化市集由沈阳 市卫生健康委主办，沈阳市中医院承办，省市区30余家医院及多家中医药企业参与。由100余位专家组 成的强大团队现场把脉问诊，让市民零距离感受中医药在冬季养生中的独特魅力。市集设置医疗、养 生、文创、产业四大板块，深度融合传统中医药智慧与冬季养生需求。其中，医疗板块集结内科、外 科、妇科、儿科、骨伤、皮肤、治未病等领域的名中医团队，健康养生板块设置针灸等体验区，文创板 块主要展销文创产品，产业板块展现"辽药"资源优势。 未来，沈阳将持续深化中医药文化传承创新，不断丰富"国粹岐黄 健康沈阳"系列活动内涵，推动 中医药文化走进千家万户，为全市中医药事业高质量发展注入新动能。 ...

东阿阿胶主要从事阿胶及阿胶系列产品的研发、生产和销售。前三季度公司实现营业总收入47.66亿 元，同比增长4.41%；归母净利润12.74亿元，同比增长10.53%。 本次合作将聚焦于胶类药物及膏方研究、国际标准制定、人才培养及中医药文化传承创新等领域。通过 设立奖学金，旨在激励学生勤奋学习、潜心科研，推动中医药科技赋能与产业升级。 公告称，此次捐赠彰显了公司作为行业领军企业对中医药文化传承创新的责任担当，有助于加速科技创 新与产品升级，提升行业标准，构建人才储备与创新生态。该捐赠事项对公司本期及未来财务状况和经 营成果不构成重大影响，不影响正常生产经营活动。 中证智能财讯东阿阿胶（000423）11月13日公告，公司董事会审议通过《关于对外捐赠的议案》，拟与 上海中医药大学开展校企合作，并在该校设立"东阿阿胶奖学金"。合作期为五年，公司每年将提供15万 元奖学金，总捐赠金额为75万元。 ...

Group 1 - The 2025 Shandong (Dong'a) Traditional Chinese Medicine Culture Tourism Experience Week was officially launched, showcasing the vibrant power of TCM culture and Dong'a's diverse cultural tourism resources [1] - A cooperation agreement was signed between Shandong Digital Culture Group and Dong'a County, aiming to build a TCM cultural model leveraging digital technology for high-quality development [1][2] - Dong'a County is positioned as an international TCM cultural display and experience site, focusing on the "Ejiao+" industry to promote the inheritance and innovation of traditional culture [1][4] Group 2 - Ejiao, as a living fossil of TCM culture, has a history of 3,000 years and is recognized as a national intangible cultural heritage, with Dong'a Ejiao being a well-established brand in the health industry [2] - Shandong Digital Culture Group is responsible for the development and operation of cultural digital infrastructure, including the Qilu Cultural Model and Shandong Cultural Database, which are essential for the province's cultural digitalization strategy [3] - The Qilu Cultural Model is a multi-modal generative AI system that integrates various cultural data, set to launch for public testing in November 2024 [3] Group 3 - The collaboration between Shandong Digital Culture Group, Dong'a County, and Dong'a Ejiao aims to enhance the intelligence of the TCM cultural model and expand its application scenarios through digital platforms and interactive experiences [4] - The initiative seeks to establish Dong'a as a national leader in TCM cultural innovation and create a 5A-level TCM cultural tourism site, revitalizing traditional TCM culture [4]

Core Viewpoint - The article highlights the transformation of Dong'a County into a leading health and wellness hub, leveraging its rich heritage in traditional Chinese medicine, particularly the production of Ejiao, to create a comprehensive health industry ecosystem [1][7]. Group 1: Brand Development and Recognition - Dong'a County's "Kangyang Dong'a" brand was awarded the title of "Most Influential Brand in Shandong," showcasing its commitment to health and wellness [1]. - The county has established a cultural and industrial integration model, promoting the Ejiao industry as a key economic pillar [2][3]. Group 2: Cultural and Historical Significance - Ejiao, known as a "national treasure" and "blood-nourishing holy medicine," has a history of over 3,000 years, deeply rooted in the local culture and economy [1][2]. - The county has organized extensive research on Ejiao, compiling over 3,200 ancient recipes and traditional practices, which have been recognized in cultural research awards [2]. Group 3: Innovation and Modernization - Dong'a County is innovating within the Ejiao industry by integrating culture, tourism, and health, transitioning from traditional manufacturing to a multi-faceted industry model [2][4]. - The establishment of various cultural experience platforms and the creation of a national-level Ejiao museum reflect the county's efforts to modernize and promote its traditional practices [3][4]. Group 4: Economic Growth and Future Plans - In 2024, the county's health industry is projected to see significant growth, with industrial output, revenue, and profits expected to increase by 18%, 19%, and 27% respectively [7]. - Dong'a County aims to enhance its competitive advantages and develop a diverse health industry ecosystem, contributing to the "Healthy China" initiative [7].

Group 1: Conference Overview - The 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang, focusing on the theme of "openness, cooperation, and win-win" to promote Chinese brands globally [1] - The conference highlighted the importance of traditional Chinese medicine (TCM) as a key to unlocking Chinese civilization and emphasized the supportive policies for the TCM industry since the 18th National Congress of the Communist Party [1] Group 2: Company Profile - Yiling Health, a subsidiary of Yiling Pharmaceutical, is dedicated to the health industry and embodies the cultural heritage of TCM while driving innovation [2] - The company has established a comprehensive health management system that integrates medicine, health, and wellness, emphasizing the shift from treatment to prevention [2] Group 3: Product Development - Yiling Health has developed a series of products based on the "Eight Principles of TCM Health Preservation," which include "Tongluo," "Yangjing," "Dongxing," and "Jingshen" [3][4][5] - The company has launched various health products, such as the "Tongluo Six Immortals" series, which addresses chronic diseases and promotes overall wellness [3] Group 4: Innovative Beverage Products - Yiling Health's herbal beverages, such as "Yimeng" and "Jinliwang," have gained popularity, becoming the sponsored drinks at the Moganshan Conference [6][8] - These beverages utilize TCM ingredients to address health concerns like blood sugar and sleep quality, aligning with consumer trends towards natural foods [6][8] Group 5: Market Strategy and Expansion - The company is leveraging the global health consumption upgrade to create a cooperative ecosystem, collaborating with various industries to expand its market reach [9] - Yiling Health aims to enhance its brand presence through a comprehensive online and offline operational matrix, targeting over 100 billion online exposures and gaining over 500,000 new users by 2023-2024 [10]