该项目基于辽宁中医药大学多届"中医药文化夜市"的成功举办，将过去阶段性的夜市活动，升级打造为 常态化、地标性、融合型的集"中医药文化"与"文旅体商"于一体的创新示范街区项目。街区将构建"岐 黄学堂（包括中老年养生培训中心、高级按摩师培训学校、青少年中医药文化研学）、中医药专业咨 询、中医药文化体验、中医药衍生产品消费、养生休闲"五位一体的新模式，成为弘扬中医药文化、展 示辽宁中医药特色、推动产业融合、服务百姓健康的重要窗口。 本报讯 记者朱柏玲报道 1月6日，沈阳市皇姑区人民政府、辽宁中医药大学、辽宁省文体旅产业发展集 团有限责任公司项目合作交流会在辽宁中医药大学举行。三方共同签署项目合作协议，正式启动辽宁省 首个集"中医药文化+文旅体商"于一体的创新示范项目——"辽宁中医药文化主题街区（岐黄广场）"。 此次合作标志着辽宁省在推动中医药传承创新、促进文旅体商深度融合方面迈出了关键步伐，为区域经 济新增长提供了重要支撑。 ...

Core Viewpoint - The event "National Treasure Qihuang Health Shenyang - Winter Supplement Health" aims to promote traditional Chinese medicine culture and meet the health needs of citizens during winter [1] Group 1: Event Overview - The cultural market will be held from November 22 to 23 at the Liaoning Industrial Exhibition Hall [1] - The event is organized by the Shenyang Municipal Health Commission and hosted by the Shenyang Traditional Chinese Medicine Hospital, with participation from over 30 hospitals and multiple TCM enterprises [1] - A team of over 100 experts will provide on-site consultations, allowing citizens to experience the unique charm of TCM in winter health maintenance [1] Group 2: Event Structure - The market is divided into four main sections: medical, health maintenance, cultural creativity, and industry [1] - The medical section features renowned TCM teams from various specialties including internal medicine, surgery, gynecology, pediatrics, orthopedics, dermatology, and preventive medicine [1] - The health maintenance section includes experiential areas for acupuncture, while the cultural creativity section focuses on the sale of cultural products [1] - The industry section showcases the resource advantages of "Liao Medicine" [1] Group 3: Future Plans - Shenyang plans to continue deepening the inheritance and innovation of TCM culture [1] - The city aims to enrich the content of the "National Treasure Qihuang Health Shenyang" series of activities [1] - The goal is to promote TCM culture into households and inject new momentum into the high-quality development of TCM in the city [1]

Core Viewpoint - The company announced a collaboration with Shanghai University of Traditional Chinese Medicine to establish the "Dong'e Ejiao Scholarship," with a total donation of 750,000 yuan over five years, aimed at promoting research and innovation in traditional Chinese medicine [2][2][2] Group 1: Donation and Collaboration - The company’s board approved a proposal for external donations, focusing on the establishment of a scholarship to support students [2][2] - The collaboration will concentrate on research in gelatin-based medicines, formulation standards, talent cultivation, and the innovation of traditional Chinese medicine culture [2][2] Group 2: Financial Impact - The donation is not expected to have a significant impact on the company's current or future financial status and will not affect normal production and operations [2][2] - For the first three quarters, the company reported total revenue of 4.766 billion yuan, a year-on-year increase of 4.41%, and a net profit attributable to shareholders of 1.274 billion yuan, up 10.53% year-on-year [2][2]

Group 1 - The 2025 Shandong (Dong'a) Traditional Chinese Medicine Culture Tourism Experience Week was officially launched, showcasing the vibrant power of TCM culture and Dong'a's diverse cultural tourism resources [1] - A cooperation agreement was signed between Shandong Digital Culture Group and Dong'a County, aiming to build a TCM cultural model leveraging digital technology for high-quality development [1][2] - Dong'a County is positioned as an international TCM cultural display and experience site, focusing on the "Ejiao+" industry to promote the inheritance and innovation of traditional culture [1][4] Group 2 - Ejiao, as a living fossil of TCM culture, has a history of 3,000 years and is recognized as a national intangible cultural heritage, with Dong'a Ejiao being a well-established brand in the health industry [2] - Shandong Digital Culture Group is responsible for the development and operation of cultural digital infrastructure, including the Qilu Cultural Model and Shandong Cultural Database, which are essential for the province's cultural digitalization strategy [3] - The Qilu Cultural Model is a multi-modal generative AI system that integrates various cultural data, set to launch for public testing in November 2024 [3] Group 3 - The collaboration between Shandong Digital Culture Group, Dong'a County, and Dong'a Ejiao aims to enhance the intelligence of the TCM cultural model and expand its application scenarios through digital platforms and interactive experiences [4] - The initiative seeks to establish Dong'a as a national leader in TCM cultural innovation and create a 5A-level TCM cultural tourism site, revitalizing traditional TCM culture [4]

Core Viewpoint - The article highlights the transformation of Dong'a County into a leading health and wellness hub, leveraging its rich heritage in traditional Chinese medicine, particularly the production of Ejiao, to create a comprehensive health industry ecosystem [1][7]. Group 1: Brand Development and Recognition - Dong'a County's "Kangyang Dong'a" brand was awarded the title of "Most Influential Brand in Shandong," showcasing its commitment to health and wellness [1]. - The county has established a cultural and industrial integration model, promoting the Ejiao industry as a key economic pillar [2][3]. Group 2: Cultural and Historical Significance - Ejiao, known as a "national treasure" and "blood-nourishing holy medicine," has a history of over 3,000 years, deeply rooted in the local culture and economy [1][2]. - The county has organized extensive research on Ejiao, compiling over 3,200 ancient recipes and traditional practices, which have been recognized in cultural research awards [2]. Group 3: Innovation and Modernization - Dong'a County is innovating within the Ejiao industry by integrating culture, tourism, and health, transitioning from traditional manufacturing to a multi-faceted industry model [2][4]. - The establishment of various cultural experience platforms and the creation of a national-level Ejiao museum reflect the county's efforts to modernize and promote its traditional practices [3][4]. Group 4: Economic Growth and Future Plans - In 2024, the county's health industry is projected to see significant growth, with industrial output, revenue, and profits expected to increase by 18%, 19%, and 27% respectively [7]. - Dong'a County aims to enhance its competitive advantages and develop a diverse health industry ecosystem, contributing to the "Healthy China" initiative [7].

Group 1: Conference Overview - The 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang, focusing on the theme of "openness, cooperation, and win-win" to promote Chinese brands globally [1] - The conference highlighted the importance of traditional Chinese medicine (TCM) as a key to unlocking Chinese civilization and emphasized the supportive policies for the TCM industry since the 18th National Congress of the Communist Party [1] Group 2: Company Profile - Yiling Health, a subsidiary of Yiling Pharmaceutical, is dedicated to the health industry and embodies the cultural heritage of TCM while driving innovation [2] - The company has established a comprehensive health management system that integrates medicine, health, and wellness, emphasizing the shift from treatment to prevention [2] Group 3: Product Development - Yiling Health has developed a series of products based on the "Eight Principles of TCM Health Preservation," which include "Tongluo," "Yangjing," "Dongxing," and "Jingshen" [3][4][5] - The company has launched various health products, such as the "Tongluo Six Immortals" series, which addresses chronic diseases and promotes overall wellness [3] Group 4: Innovative Beverage Products - Yiling Health's herbal beverages, such as "Yimeng" and "Jinliwang," have gained popularity, becoming the sponsored drinks at the Moganshan Conference [6][8] - These beverages utilize TCM ingredients to address health concerns like blood sugar and sleep quality, aligning with consumer trends towards natural foods [6][8] Group 5: Market Strategy and Expansion - The company is leveraging the global health consumption upgrade to create a cooperative ecosystem, collaborating with various industries to expand its market reach [9] - Yiling Health aims to enhance its brand presence through a comprehensive online and offline operational matrix, targeting over 100 billion online exposures and gaining over 500,000 new users by 2023-2024 [10]