Group 1 - The 2025 Shandong (Dong'a) Traditional Chinese Medicine Culture Tourism Experience Week was officially launched, showcasing the vibrant power of TCM culture and Dong'a's diverse cultural tourism resources [1] - A cooperation agreement was signed between Shandong Digital Culture Group and Dong'a County, aiming to build a TCM cultural model leveraging digital technology for high-quality development [1][2] - Dong'a County is positioned as an international TCM cultural display and experience site, focusing on the "Ejiao+" industry to promote the inheritance and innovation of traditional culture [1][4] Group 2 - Ejiao, as a living fossil of TCM culture, has a history of 3,000 years and is recognized as a national intangible cultural heritage, with Dong'a Ejiao being a well-established brand in the health industry [2] - Shandong Digital Culture Group is responsible for the development and operation of cultural digital infrastructure, including the Qilu Cultural Model and Shandong Cultural Database, which are essential for the province's cultural digitalization strategy [3] - The Qilu Cultural Model is a multi-modal generative AI system that integrates various cultural data, set to launch for public testing in November 2024 [3] Group 3 - The collaboration between Shandong Digital Culture Group, Dong'a County, and Dong'a Ejiao aims to enhance the intelligence of the TCM cultural model and expand its application scenarios through digital platforms and interactive experiences [4] - The initiative seeks to establish Dong'a as a national leader in TCM cultural innovation and create a 5A-level TCM cultural tourism site, revitalizing traditional TCM culture [4]

Core Viewpoint - The article highlights the transformation of Dong'a County into a leading health and wellness hub, leveraging its rich heritage in traditional Chinese medicine, particularly the production of Ejiao, to create a comprehensive health industry ecosystem [1][7]. Group 1: Brand Development and Recognition - Dong'a County's "Kangyang Dong'a" brand was awarded the title of "Most Influential Brand in Shandong," showcasing its commitment to health and wellness [1]. - The county has established a cultural and industrial integration model, promoting the Ejiao industry as a key economic pillar [2][3]. Group 2: Cultural and Historical Significance - Ejiao, known as a "national treasure" and "blood-nourishing holy medicine," has a history of over 3,000 years, deeply rooted in the local culture and economy [1][2]. - The county has organized extensive research on Ejiao, compiling over 3,200 ancient recipes and traditional practices, which have been recognized in cultural research awards [2]. Group 3: Innovation and Modernization - Dong'a County is innovating within the Ejiao industry by integrating culture, tourism, and health, transitioning from traditional manufacturing to a multi-faceted industry model [2][4]. - The establishment of various cultural experience platforms and the creation of a national-level Ejiao museum reflect the county's efforts to modernize and promote its traditional practices [3][4]. Group 4: Economic Growth and Future Plans - In 2024, the county's health industry is projected to see significant growth, with industrial output, revenue, and profits expected to increase by 18%, 19%, and 27% respectively [7]. - Dong'a County aims to enhance its competitive advantages and develop a diverse health industry ecosystem, contributing to the "Healthy China" initiative [7].

Group 1: Conference Overview - The 2025 World Brand Moganshan Conference was held in Deqing, Zhejiang, focusing on the theme of "openness, cooperation, and win-win" to promote Chinese brands globally [1] - The conference highlighted the importance of traditional Chinese medicine (TCM) as a key to unlocking Chinese civilization and emphasized the supportive policies for the TCM industry since the 18th National Congress of the Communist Party [1] Group 2: Company Profile - Yiling Health, a subsidiary of Yiling Pharmaceutical, is dedicated to the health industry and embodies the cultural heritage of TCM while driving innovation [2] - The company has established a comprehensive health management system that integrates medicine, health, and wellness, emphasizing the shift from treatment to prevention [2] Group 3: Product Development - Yiling Health has developed a series of products based on the "Eight Principles of TCM Health Preservation," which include "Tongluo," "Yangjing," "Dongxing," and "Jingshen" [3][4][5] - The company has launched various health products, such as the "Tongluo Six Immortals" series, which addresses chronic diseases and promotes overall wellness [3] Group 4: Innovative Beverage Products - Yiling Health's herbal beverages, such as "Yimeng" and "Jinliwang," have gained popularity, becoming the sponsored drinks at the Moganshan Conference [6][8] - These beverages utilize TCM ingredients to address health concerns like blood sugar and sleep quality, aligning with consumer trends towards natural foods [6][8] Group 5: Market Strategy and Expansion - The company is leveraging the global health consumption upgrade to create a cooperative ecosystem, collaborating with various industries to expand its market reach [9] - Yiling Health aims to enhance its brand presence through a comprehensive online and offline operational matrix, targeting over 100 billion online exposures and gaining over 500,000 new users by 2023-2024 [10]