该项目基于辽宁中医药大学多届"中医药文化夜市"的成功举办，将过去阶段性的夜市活动，升级打造为 常态化、地标性、融合型的集"中医药文化"与"文旅体商"于一体的创新示范街区项目。街区将构建"岐 黄学堂（包括中老年养生培训中心、高级按摩师培训学校、青少年中医药文化研学）、中医药专业咨 询、中医药文化体验、中医药衍生产品消费、养生休闲"五位一体的新模式，成为弘扬中医药文化、展 示辽宁中医药特色、推动产业融合、服务百姓健康的重要窗口。 本报讯 记者朱柏玲报道 1月6日，沈阳市皇姑区人民政府、辽宁中医药大学、辽宁省文体旅产业发展集 团有限责任公司项目合作交流会在辽宁中医药大学举行。三方共同签署项目合作协议，正式启动辽宁省 首个集"中医药文化+文旅体商"于一体的创新示范项目——"辽宁中医药文化主题街区（岐黄广场）"。 此次合作标志着辽宁省在推动中医药传承创新、促进文旅体商深度融合方面迈出了关键步伐，为区域经 济新增长提供了重要支撑。 ...

（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 郑学良 呼和浩特日报记者 刘军 杨彩霞 这个冬天，呼和浩特迎来一场规模空前的跨年盛典。 品牌跨界破圈，拓宽文旅辐射边界。呼和浩特主动打破地域壁垒，向南深耕客源市场，奏响南北文旅合 作交响曲。 2025年12月11日，"青城链鹏城 文旅创未来"招商推介会在深圳举行，呼和浩特、深圳两地联合打造 的"深呼吸"文旅品牌正式亮相，合作覆盖广东12个地级市，涵盖文旅项目开发、旅游专列开通、航空网 络协作等多个领域，搭建起南北资源互补的"文旅合作桥"。 次日晚间，广州地标"小蛮腰"为青城璀璨亮灯。"这个冬天，我在呼和浩特等你"的温情邀约循环播放， 瞬间点燃华南市民对冰雪世界的向往。 "我们是被'深呼吸'品牌推介吸引来的，从深圳飞过来3个多小时就到了，交通特别便捷。"来自深圳的 游客林先生告诉记者，刚抵达呼和浩特白塔国际机场，就邂逅了赛罕区乌兰牧骑队员们带来的民族风情 快闪表演，还收到了暖心伴手礼，这份突如其来的惊喜让旅途格外温馨。 为进一步畅通客源通道，呼和浩特机场持续加密至粤港澳大湾区、长三角、成渝经济圈等核心客源地的 航线，以更高效的"空中走廊"，让全国游客轻松走进呼 ...

□本报记者 皇甫秀玲 12月31日，呼和浩特，从恼包村到大黑河军事主题公园，从敕勒川草原到雕塑艺术馆，从大召广场到小 草公园，人们燃冰逐雪、潮玩打卡、嗨吃嗨玩、城市探秘，享受视听盛宴，沉浸在祥和喜庆的氛围 中…… 以"呼和如此HOT 全城联动跨年"为主题，呼和浩特市打造覆盖全域、贯穿多日的文旅体商融合盛宴， 通过"3+5+N"多层次活动体系，为市民和游客奉上一场集文化、体育、旅游、消费于一体的冬日欢乐之 旅。 从下午开始，四面八方的市民和游客开始向大黑河欢乐冰雪节活动现场汇集，大家将一起在这里迎接 2026年的到来。 （来源：内蒙古日报） 转自：内蒙古日报 当晚，敕勒川草原漫天烟花绚烂绽放，恼包村的烟花秀+无人机表演震撼全场，刷爆朋友圈。而在北方 足球训练基地"2025郑钧The Road of Joy演唱会"，用摇滚乐点燃跨年之夜，观众在激情澎湃的旋律中告 别2025。 在小草公园和呼和浩特雕塑艺术馆、城市规划展示馆，跨年巡游光影秀、花灯会及"艺术+漫步+购 物"等体验活动，更是让人流连忘返。 名车走秀、DJ 表演、音乐派对、"光影图鉴"灯光秀、年货集市……万象城、凯德广场、伊利智慧健康 谷等地围绕时尚、健 ...

"爽口"方面，多家餐饮商家推出元旦专属优惠活动，地道黔味与特色美食齐聚，让市民游客在味蕾的盛 宴中，感受南明的烟火气息与温暖滋味。 "爽购"方面，南明区各大商圈福利不停歇，代金券团购、满减优惠、特惠爆品轮番上线，从时尚零售到 生活好物，全方位满足市民游客的购物心愿，让跨年的幸福感在"买买买"中加倍。 "爽游"方面，7条"甲秀南明 开心过'冬'"冬季文旅Citywalk线路已发布，这些线路聚焦不同兴趣主题和风 景人文，串起景区、地标、特色街区的文化与美食资源，陪市民游客在漫步中读懂南明的冬日韵味。 转自：贵州日报 本报讯 记者昨日从南明区文体广电旅游局获悉，2025年12月31日至2026年1月3日，该区精心筹备30场 文旅体商活动，涵盖"爽身、爽心、爽眼、爽口、爽购、爽游"六大维度，邀市民游客在满满的仪式感与 烟火气中共迎新年，畅享假日欢愉。 "爽身"方面，第九届甲秀电子竞技公开赛将在万象城燃情开赛，顶尖选手同台竞技，点燃热血激情；全 民健身主题活动邀市民游客参与趣味健身项目，在运动中舒展身心，用活力开启新年新篇章。 "爽心"方面，跨年夜，花果园国际文化艺术交流中心全新开放，"璀璨之夜·2026新年交响音乐会 ...

（来源：沈阳晚报） 转自：沈阳晚报 杨新跃摄 2025-2026年跨年及元旦期间，沈阳市围绕"冬日雪暖阳 相约在沈阳"主题，统筹全市文旅资源，推出80 余项重点活动，形成"全城联动、全域覆盖、全民参与"的节庆格局。活动融合文化、旅游、体育、商业 等多重元素，打造一场既有传统味道又不乏现代创意的欢乐嘉年华，彰显沈阳作为东北亚国际化中心城 市的文化活力与冬季游十佳目的地的冰雪魅力。 系列活动于12月25日陆续启动。无论是想感受冰雪运动的激情、体验传统文化的魅力，还是想享受娱乐 消费的畅快、参与民俗祈福的仪式感，都能在沈阳找到适合自己的跨年方式。 区域活动各具特色， 共绘"沈阳跨年"新画卷 核心城区突出文化引领，商业赋能。 沈河区作为活动数量最多的区域，主打"文化+商业"融合模式。其中，"情满方城 喜乐相逢"2026快手・ 沈阳方城第六届跨年晚会将在12月31日22:30至24:00举办，结合线上直播与线下互动；"潮年嗨玩 福满 街巷"活动创新推出电子孔明灯天幕、酥油灯祈福仪式等特色环节，打造年轻化跨年场景。此外，沈阳 爱乐青少年交响乐团将带来高水平演出，展现城市文化底蕴。 和平区聚焦高端文化体验与时尚商业消费，推 ...

Core Insights - The article discusses emerging trends in cultural and tourism consumption in 2025, highlighting the integration of sports events, concerts, and exhibitions with tourism to create a multiplier effect on local economies [1][2][4][5]. Group 1: Sports Events and Tourism - The "Su Super" football league attracted over 2.43 million spectators during its season, significantly boosting tourism in host cities, with a 17.38% increase in visitors to A-level tourist attractions [2][4]. - Cross-city viewing of sports events has stimulated tourism, accommodation, and dining sectors, showcasing a successful model of cultural and tourism integration [4]. Group 2: Concerts and Cultural Events - Large concerts in cities like Hangzhou and Nanning have drawn significant audiences, with ticket sales generating substantial economic benefits, such as 7.65 billion yuan in ticket revenue and over 45 billion yuan in related consumption [5]. - The trend of "ticket root economy" indicates a shift towards more diverse consumer participation in cultural activities, enhancing the integration of cultural and tourism sectors [5]. Group 3: Film and Television Influence - Popular films and TV shows have become catalysts for tourism, with locations featured in productions seeing visitor increases of up to 300% [7]. - Cultural exhibitions related to popular media have also seen high attendance, such as the Shanghai Museum's exhibition that attracted over 2.77 million visitors and generated 760 million yuan in revenue [8]. Group 4: Rural Tourism Growth - Rural tourism has gained momentum, with 24.88 million visitors and 9.24 billion yuan in revenue reported in the first half of the year, reflecting a shift towards quality over quantity in tourism experiences [12][14]. - The recognition of rural areas as "best tourism villages" by international organizations highlights the growth and potential of rural tourism in China [11][14]. Group 5: Enhanced Customer Service - The tourism industry is focusing on improving customer service, transitioning from a one-time consumption model to building long-term customer relationships [15][17]. - Initiatives such as enhanced public services and infrastructure improvements are being implemented to meet the evolving expectations of tourists [17].

12月25日，江苏省政府新闻办召开"高质量完成'十四五'规划"系列主题新闻发布活动第五场——"高质量 建设文化强省"主题新闻发布会，会上介绍了"十四五"以来江苏文化建设的丰硕成果。 江苏文化强省建设交亮眼答卷 "十四五"以来，江苏以文旅深度融合发展为主线，成为更多人心目中的"诗和远方"。省文化和旅游厅副 厅长钱宁介绍，江苏一方面拓宽"融"的领域，丰富优质文旅产品供给。比如，引导各地建设连云港西游 书场、南京大梦·红楼演艺新空间等沉浸式演出场所。组织开展"家门口"看大展、赏好戏、享非遗系列 活动。大力发展文化遗产旅游，推出"运载千秋""新四军东进北上"等文物主题游径10条，创新开展非 遗"六进"活动，鼓励更多博物馆延长开放时间、开发文创产品、打造夜游项目。 另一方面，江苏放大"融"的效应，激发文旅服务消费动能。比如，持续丰富"演出+旅游""音乐+旅 游""展览+旅游"等新场景，大力发展"太湖揽胜""自在驾游""AI+文旅"等新业态，培育打造了"彭城风 华""寻梦西游""知音映月里"等一批体验式、年轻态、人文韵标杆项目。以赛事引流、用文旅留客，形 成了"跟着苏超游江苏"文旅体商融合创新实践。提升入境旅游便利化国际 ...

"9"即冬至起每九天举办一项专题惠民生促消费活动，将覆盖文化、康养、运动、美食等多元化消费领 域，满足多元化的消费需求。这9场活动分别为："一九寒意至，观鹅迎新年""二九雪纷飞，冰雪乐朝 阳""三九寒冬至，研学护平安""四九冰上走，龙舟竞风流""五九春萌动，商圈暖意浓""六九寒渐消，暖 汤祈顺安""七九春信至，古街贺岁安""八九燕归时，云端购朝阳""九九春回暖，温补话家常"。 "7"即打造一县一品牌，民众可在活动期间，享受到北票糕点等美食年货。 中新网朝阳12月20日电 (王翕瞳 韩宏)辽宁省朝阳市"九九消费季"暨"相约天鹅湾·惠游朝阳城"活动启动 仪式20日在朝阳北票市红村天鹅湾举办。 绵延数公里的雾凇晶莹剔透，与越冬的洁白天鹅相映成趣，朝阳拥有红山文化、化石文化、三燕文化等 深厚的历史文脉，让独特的"冷资源"增添了"热底蕴"。当冰雪资源与文旅胜景相互交融，凸显了这座城 市在季节交替中持久的文化生命力与生态吸引力。 本次活动是展示朝阳独特文化旅游资源、推进文旅体商融合发展的关键举措，将有力激活朝阳市冬季消 费市场、提振市场信心、促进经济稳定增长。 独特资源催生多元场景，丰富活动提供多彩体验。在近四个月的时间 ...

Group 1 - The core viewpoint of the news is that Jiangsu Province is leveraging its cultural assets to drive economic and social development, showcasing significant achievements in the cultural and tourism sectors since the start of the 14th Five-Year Plan [1][2]. Group 2 - The Jiangsu cultural tourism market is experiencing robust growth, with an expected 1.091 billion domestic and international visitors in 2024 and total tourism expenditure reaching 1.34 trillion yuan, both anticipated to maintain double-digit growth [2]. - The province has implemented innovative policies and financial products to support the cultural tourism sector, resulting in 25.94 billion yuan in loans to 228 cultural tourism enterprises and over 9.5 billion yuan in loans to 973 enterprises and 571 projects from the provincial tourism development fund [2]. Group 3 - Jiangsu's rich cultural heritage is transforming into a significant attraction, with 1.39 billion visitors expected at museums in 2024, maintaining the highest visitor numbers in the country [3]. - The province boasts three World Cultural Heritage sites, one World Natural Heritage site, and 251 national key cultural relic protection units, leading the nation in cultural heritage recognition [3]. Group 4 - Jiangsu is promoting intangible cultural heritage through innovative initiatives, establishing 32 provincial demonstration projects and enhancing public cultural services, with per capita visits to cultural venues increasing from 4.76 to 7.64 [4]. Group 5 - The integration of cultural tourism and sports is highlighted, with over 573.4 million visitors and 3.54 billion yuan in consumption driven by 213 monitored key sports events in the first nine months of the year [5]. - The province has developed a comprehensive public sports service system, achieving the highest satisfaction rate in the country according to the 2024 National Public Service Quality Monitoring Report [5].

Group 1: Cultural Tourism Development - The "Night Tour of Hao River" project has gained significant popularity, featuring immersive performances that highlight local historical figures and stories, utilizing advanced light and projection technologies [1] - The Chongchuan District has seen a rise in cultural attractions and heritage experiences, with new creative shops and cultural venues enhancing the local tourism landscape [1] - The district is home to key cultural resources, including historical figures and scenic areas, which serve as a primary showcase for the city's cultural offerings [1] Group 2: Digital Cultural Industry Growth - Jiangsu Fuzhu Intelligent Technology Co., Ltd. is recognized as a potential leader in the digital cultural industry, with innovative products and significant revenue growth expected [2] - The Chongchuan Digital Cultural Industry Park has become a hub for digital culture enterprises, with substantial sales growth reported in the sector [2] - Since 2022, the district has implemented supportive policies and established a platform for the digital cultural industry, resulting in a notable increase in the number of registered enterprises and their contribution to the overall cultural industry [2] Group 3: Economic Impact and Future Prospects - The digital cultural industry in Chongchuan is projected to achieve an average annual revenue growth of nearly 42% from 2021 to 2024, indicating a robust expansion [3] - The district has received multiple awards for its cultural projects, showcasing the effectiveness of its initiatives in promoting cultural and economic development [3] - The current year marks the conclusion of a three-year action plan aimed at doubling the digital cultural industry's output, with a focus on enhancing quality alongside growth [3]