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镇江京口区双节推多元文旅活动,文旅体商融合筑 “微度假” 新场景
Yang Zi Wan Bao Wang· 2025-10-10 06:23
扬子晚报网10月10日讯(通讯员王俊东邵珊珊记者姜天圣)今年国庆、中秋双节期间,镇江京口区以"微度假、轻旅游、深体验"为引领,以"文旅体商融 合"为路径,围绕长江路滨江风光带、水陆寺巷等重点区域,推出一系列主题鲜明、内容丰富的假日活动,着力打造具有京口特色的微型旅游目的地,有 效激活假日消费市场,为市民游客呈现一场集文旅体验、体育互动、商业消费于一体的假日盛宴。 节日期间,京口区在水陆寺巷精心打造了汇聚美食、非遗、手作三大类特色业态的城市市集。商户们推出丰富多样的优惠折扣和互动游戏,配合富有创意 的打卡点,吸引了众多游客驻足参与。嘉年华期间还特别设计了国庆快闪与"青春寻迹"城市漫步集章两大主题活动,以动人的旋律和互动探索的形式,引 导青年群体在探索中深入了解水陆寺巷的历史文脉与街区魅力,实现文化传承与青年社交的有机融合,让青年群体深度感受街区的历史底蕴与独特魅力。 活动配合消费券发放与商户限时折扣,有效打通了"文化体验+旅游社交+美食消费"闭环,显著拉动了街区客流与本地消费增长。 现场 文旅体商多元共振,构筑城市"微度假"新高地 京口区各商业载体"双节"期间协同发力,以文旅体商深度融合模式,成功构筑吸引力十足 ...
重塑一座山 浦口文旅集团的“潮派”转型公式
Xin Hua Ri Bao· 2025-09-29 00:38
"二刷南京,从北岸开始"。浦口文旅集团密集落地文旅业态,以多元体验场景激活南京北岸文旅市场, 为市民游客提供新消费选择。 9月20日,位于南京四方美术馆畔、东连佛手湖的四方音乐岛正式对公众开放。作为集艺术娱乐、亲子 户外功能于一体的江北文旅新地标,岛上汇聚了多元艺术体验,开岛首个周末推出自然与音符交融的湖 畔音乐会、手作文创与艺术衍生结合的"接地气"市集、美学与仪式浪漫碰撞的婚礼秀等活动,吸引众多 游客前往打卡,成为区域文旅新焦点。 锚定"潮派"发展逻辑 浦口文旅集团始终在探索:一座走传统门票经济的山,能否开辟出一条独特的发展路径?答案的核心在 于——通过激活多元业态、导入潮流元素,以"首店经济""潮流业态"等共同构成文旅生态的内容矩阵, 打造年轻人愿意"二刷"的生活体验,让风景真正转化为消费风口。 浦口文旅集团启动"300场创意消费赛事活动计划",深度践行"文旅+体育+商业"融合模式的战略布局, 通过精准场景构建,激活老山片区的消费潜能。引入滑翔伞、国际营地等户外运动项目,精准锁定年轻 客群、高净值人群及家庭客群,形成消费活力的乘数效应。 骑行、垂钓、展览、艺术、运动、音乐、研学团建、宠物经济,每条赛道都是 ...
赛艇划破山水间,韶关文旅有了“新航道”|粤动21城
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-25 14:38
Core Viewpoint - Shaoguan is emerging as a new sports city, particularly in rowing, leveraging its natural resources and the success of local athlete Qiu Xiuping to promote sports tourism and integrate it with cultural and rural development [1][9]. Group 1: Sports Development - Shaoguan is not traditionally known for sports but is now developing innovative sports events such as international shooting, pickleball, and rowing [1]. - The success of local athlete Qiu Xiuping in rowing has catalyzed interest in the sport, positioning Shaoguan as a "Rowing City" [1][2]. - The city is focusing on building a comprehensive talent development system for rowing, emphasizing grassroots selection and professional training [3][4]. Group 2: Infrastructure and Training - Shaoguan has established a training base in Liyuan, which is rich in natural water resources, to support rowing development [5][6]. - The city is enhancing its training facilities, including smart boat storage and athlete accommodations, to host international rowing competitions [6]. Group 3: Integration with Tourism - Shaoguan is integrating sports with tourism, creating experiences like rowing that attract young people and families [7]. - The city is developing water sports centers and promoting activities like paddleboarding and kayaking to enhance its tourism offerings [7][8]. - Recent tourism statistics show a significant increase in visitors and revenue, indicating the success of these integrated efforts [8]. Group 4: Future Goals - With the upcoming 15th National Games, Shaoguan aims to establish itself as a high-quality outdoor sports destination, further blending sports with cultural and economic development [9].
徐曙海主持召开市政府常务会议 主动融入国家对外开放大局 着力推动消费市场繁荣稳定
Zhen Jiang Ri Bao· 2025-09-20 00:54
Group 1: Government Investment and Economic Development - The meeting emphasized the importance of enhancing government investment project management to improve investment efficiency and ensure compliance with national and provincial regulations [1][2] - It was highlighted that the government should strictly follow the negative list system for project approval and ensure that each project is thoroughly vetted [2] - The meeting discussed the need to promote large consumer goods, particularly in the automotive sector, as a means to expand domestic demand and stabilize economic growth [3] Group 2: Safety Production and Emergency Preparedness - Continuous focus on safety production was stressed, with a call for strict implementation of responsibilities and emergency preparedness measures [2] - The meeting underscored the importance of conducting thorough safety inspections and rectifying outstanding issues [2] Group 3: Sports and Cultural Events - The "Su Chao" event was identified as a significant cultural and sports occasion, with plans to enhance its impact on local tourism and consumption [2] - The meeting aimed to leverage the event to promote the integration of sports, culture, and commerce, thereby driving economic growth [2]
延庆三张“金名片”含金量持续提升,近三年旅游接待量增幅超两成
Xin Jing Bao· 2025-08-20 09:42
Group 1: Tourism Growth in Yanqing - The Yanqing District is experiencing significant growth in tourism, with an average annual increase of over 20% in both visitor numbers and tourism revenue from 2021 to 2024 [1] - The integration of cultural, tourism, and commercial activities is enhancing the value of key attractions such as the Great Wall, the Beijing International Horticultural Exhibition Park, and the Winter Olympic heritage sites [1] Group 2: Stone Gorge Village and Great Wall Preservation - Stone Gorge Village, located at the foot of the Great Wall, has developed a tourism economy, with 40,000 annual visitors benefiting from the preservation of the Great Wall [3] - The village has established a volunteer organization for Great Wall protection, with 80 local residents actively participating in maintenance and conservation efforts [3][4] - The Great Wall preservation efforts in Yanqing have resulted in a 90% reinforcement rate of brick and stone structures, with 23 kilometers of restoration completed [4] Group 3: Beijing International Horticultural Exhibition Park - The Beijing International Horticultural Exhibition Park has attracted over 5 million visitors since its reopening, showcasing China's achievements in ecological civilization [5][6] - The park features a diverse range of plant species, with a total of 115,799 trees and 218,670 shrubs, contributing to its appeal as a natural retreat [6] - The park has implemented an "Ecology+" development strategy, creating personalized activities that cater to market demands, including educational programs and various recreational options [7][8] Group 4: Winter Olympic Heritage in Yanqing - The Yanqing Olympic Park has successfully transitioned from a winter sports venue to a year-round tourist attraction, hosting 29 high-level ice and snow events post-Olympics [9] - The park is set to introduce new skiing experiences and facilities, including the "Snow Dragon" and "Snow Flying Swallow" projects, enhancing public access to winter sports [9][10] - Since its opening, the park has welcomed over 900,000 visitors, with plans to develop cross-regional tourism routes that highlight the cultural and ecological significance of the area [11]
贵州:拓展汽摩消费链条,有序开展酒车联动促销
news flash· 2025-08-01 07:17
Core Viewpoint - The Guizhou Provincial Government has issued an implementation plan to boost consumption, aiming to invigorate the local market and promote economic recovery through various supportive actions and initiatives. Group 1: Consumer Capability Support Actions - Promote income growth for urban and rural residents through a new income increase action plan, ensuring synchronization with economic growth [2] - Address overdue payments to businesses by establishing a long-term mechanism for clearing debts and protecting the rights of small and medium enterprises [2] - Enhance reproductive and childcare support by implementing national subsidies and improving healthcare services for mothers and children [3] - Improve medical and pension security by increasing financial support for basic medical insurance and pension benefits [3][4] Group 2: Cultural and Tourism Integration Actions - Revitalize seasonal tourism by developing diverse tourism products and enhancing the "Colorful Guizhou" brand [5] - Promote cultural heritage through innovative models and support local cultural events and infrastructure [5] - Expand sports events and develop extreme sports projects to enhance the region's sports tourism appeal [6][7] Group 3: Service Supply Promotion Actions - Improve dining services by hosting culinary competitions and promoting local cuisine brands [10] - Enhance community services by establishing local service points for shopping, dining, and elder care [10] - Expand training services to include vocational skills and cultural heritage training [10] Group 4: Key Consumer Goods Upgrade Actions - Promote the replacement of old consumer goods, particularly in the automotive and home appliance sectors, using special funds [13] - Expand the automotive consumption chain by facilitating second-hand vehicle transactions and supporting automotive events [13][14] - Address housing consumption needs through urban renovation projects and the development of high-quality residential designs [14] Group 5: Consumption Environment Optimization Actions - Ensure workers' rights to rest and vacation, promoting flexible leave policies [15] - Improve urban and rural infrastructure to support consumption, including logistics and commercial facilities [15] - Strengthen brand development for local products and enhance their market visibility [15][16] Group 6: Policy Support Enhancement - Utilize central budget investments and special bonds to support projects in education, healthcare, and tourism [17] - Optimize financial services to facilitate consumer recovery and support retail businesses [17][18] - Foster the growth of business entities by adjusting pricing mechanisms and reducing market entry restrictions [18][19]
校地携手谱华章 青春聚力助“苏超”
Zhen Jiang Ri Bao· 2025-07-12 23:54
Core Viewpoint - The collaboration between the Jingkou District Cultural, Sports and Tourism Bureau and Jiangsu University Union aims to enhance the quality of the "Su Super" event, showcasing the integration of culture, sports, and commerce in Zhenjiang [1][2]. Group 1: Mechanism and Collaboration - The partnership focuses on creating a new service model that aligns with urban development, utilizing the "Su Super" event as a catalyst for collaboration [2]. - Key areas of cooperation include event viewing, activity support, and atmosphere creation, ensuring precise alignment of needs [2]. - The cultural and sports department plays a crucial role in policy guidance and coordination, while Jiangsu University Union leverages its youth talent pool for volunteer services and cultural promotion [2]. Group 2: Youth Engagement and Volunteerism - Jiangsu University students actively participate as volunteers, enhancing the event atmosphere and demonstrating a strong connection between the university and the city's development [3]. - The students' enthusiasm and support for athletes contribute significantly to the event's energy, showcasing the deep emotional ties between the youth and the city [3]. Group 3: Cultural Integration and Community Engagement - The artistic contributions of Jiangsu University staff enrich the city's "second venue" experience, blending sports passion with urban life [4]. - Performances at various viewing points, such as Su Ning Square, highlight the cultural dimension of the event, attracting community engagement and enhancing the overall atmosphere [4]. - The collaboration between the university and the city exemplifies the potential of cultural and sports integration, fostering a vibrant and appealing urban environment [4].
江西省足协连夜通报
券商中国· 2025-07-12 05:00
Group 1 - The core viewpoint of the article is the clarification of player Liu Zhen's eligibility to participate in the 2025 Jiangxi Province Urban Football Super League after a previous lifetime ban was reduced to an 18-month suspension [1] - The Jiangxi Football Association conducted a thorough review and confirmed Liu Zhen's eligibility based on the revised disciplinary guidelines [1] - The 2025 Jiangxi Province Urban Football Super League is set to commence on July 12, 2025, featuring a revamped format aimed at enhancing the league's structure and promoting local pride [2] Group 2 - The opening match of the league will take place between Nanchang Team and Jingdezhen Team, marking a significant event in the local football calendar [2]
“苏超”燃爆镇江!盐城市民“免费游” 引爆全市文旅消费
Sou Hu Cai Jing· 2025-07-01 17:38
Group 1 - The core idea of the article highlights the successful integration of sports events and tourism, leading to significant increases in consumer spending in Zhenjiang during the "Soochow Super League" match [1][3] - Zhenjiang's "free travel" policy attracted nearly 10,000 citizens from Yancheng, with 2,730 visiting A-level tourist attractions, marking a 126.56% increase compared to the previous weekend [3][5] - The total number of visitors to Zhenjiang's A-level tourist attractions reached 201,900, with consumer spending amounting to 60.883 million yuan, reflecting growth of 30.1% and 26.94% respectively from the previous weekend [3][5] Group 2 - The "free travel" initiative resulted in a 46.94% increase in external visitors compared to the previous weekend, and a 17.38% increase year-on-year, with total consumption through UnionPay channels reaching 101 million yuan [5] - Zhenjiang has created multiple cultural and tourism consumption clusters, integrating live broadcasts of matches with dining discounts and local markets, effectively promoting the synergy between sports and tourism [12][15] - The "Passion 'Soochow Super League' Carnival" at Suning Plaza featured live match broadcasts, interactive experiences, and creative markets, attracting over 61,000 visitors and generating sales exceeding 3.5 million yuan, showcasing the successful fusion of sports and commerce [15] Group 3 - Nighttime tourism activities in Zhenjiang, such as the "Soochow Night" and bonfire parties, contributed to increased nighttime consumer spending, with various attractions offering free entry for students during the summer [17]
连“苏超”,也想复制“苏超”
创业邦· 2025-06-29 10:03
Core Viewpoint - The article emphasizes the rapid growth of China's cultural tourism market, projected to exceed 1.5 trillion yuan in 2023, with an annual growth rate of over 15%, making it one of the fastest-growing markets globally [3]. Group 1: Market Dynamics - The cultural tourism industry has shifted from a "resource competition" among traditional scenic spots to a "brainpower battle" focused on integrated development [4]. - The upcoming summer season is expected to ignite a "battle for talent" in the cultural tourism market, with provinces like Jiangsu successfully creating viral tourism campaigns [4][5]. - The "Su Super" basketball league in Jiangsu has become a model for other provinces, showcasing how sports events can drive tourism and local economies [5][6]. Group 2: Economic Impact - Jiangsu's cultural tourism sector is projected to receive 1.09 billion domestic and international tourists in 2024, generating a total tourism revenue of 1.34 trillion yuan [13]. - The "Su Super" league is expected to create over 300 million yuan in economic benefits throughout the season, with each city gaining an average of over 20 million yuan [13]. - The integration of sports events with tourism is seen as a significant driver for economic transformation, especially as traditional export and investment-driven growth slows [13][14]. Group 3: Replication and Adaptation - Other provinces are looking to replicate the success of "Su Super," with regions like Guangdong and Sichuan planning to launch their own leagues [22][23]. - The article highlights that while the "Su Super" model can be replicated, its success depends on the economic strength and urban structure of the provinces attempting to adopt it [22][23]. - The experience of "Su Super" serves as a case study for leveraging sports to enhance cultural tourism, but it requires careful consideration of local conditions and infrastructure [23].