从最初的强硬回应到面向社会、顾客全面认错道歉，从连夜复盘产品到一系列 "刮骨疗伤"式的整改 ——产品现做、大规模降价、员工涨薪、食安置顶……西贝在舆论的巨浪中开启了一场轰轰烈烈 的"百天自救"。然而，当短期急救措施逐步落地，客流经历起伏，一个更根本的问题浮出水面：在 消费预期转弱、行业竞争白热化的今天，曾经以规模为目标的西贝，未来的事业理念将发生根本改 变。 最终这样一次史诗级的风波，需要我们至少思考三个问题： 未来餐饮行业到底要如何平衡连锁化、现代化与性价比？ 未来消费品牌到底应该选择何种与顾客对话的方式？ 9月10日，罗永浩的一条微博将西贝置于舆论的风暴眼，至今西贝仍处在黎明前的"至暗时刻"。一句 对预制菜的质疑，如投入静湖的巨石，在随后的100天里，让这家拥有37年历史、300多家门店的中 式正餐连锁品牌，经历了其创始人贾国龙口中"创业以来最大的危机，没有之一"，一场关乎生死存亡 的极限压力测试就此展开。 未来创业者、企业家需要一个怎样的舆论营商环境？ 一场由内而外的 "地震" 本次西贝危机爆发后的情节充满戏剧性。事发当晚，贾国龙亲自带队到涉事门店，一道菜一道菜地复 盘。他的结论是： "不管老罗怎么说， ...

Core Points - Zhao Han, co-founder of Yunhaiyao, passed away, with the farewell ceremony scheduled for September 20, 2025, in Kunming [2] - Zhao Han was born in July 1985 in Kunming and was a graduate of Renmin University of China, where he co-founded Yunhaiyao in 2009 [3] - Under Zhao Han's leadership, Yunhaiyao became a well-known brand for Yunnan cuisine, promoting local food culture and ingredients [3][5] Company Overview - Yunhaiyao is a Chinese restaurant chain focusing on Yunnan cuisine, emphasizing fresh ingredients and diverse culinary culture [5] - The first Yunhaiyao restaurant was opened in Beijing in 2009, funded by personal savings from Zhao Han and his partners [5] - The company expanded its market presence with strategic openings, including a second restaurant in Zhongguancun in 2010 and its first restaurant in Singapore in 2019 [5] Achievements and Recognition - Yunhaiyao has received multiple awards, including being named a leading enterprise in Yunnan cuisine and recognized as one of the most popular restaurants by CCTV [7] - The brand has been acknowledged for its growth and innovation in the restaurant industry, receiving various accolades from industry organizations [7] - In 2024, Yunhaiyao was listed in the "Top 100 Chinese Restaurant Brands" by Hurun [7]

Group 1 - The CEO of Yunhaiyao, Zhu Haiqin, announced the sudden passing of Zhao Han, expressing deep sorrow and gratitude for the support received [1] - Zhao Han was born on July 1, 1985, graduated from Renmin University of China, and co-founded Yunhaiyao in 2009 with his cousin and friends [3] - Yunhaiyao has rapidly expanded, opening over 100 restaurants in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen within a decade, and currently operates 150 directly managed stores across nearly 20 cities [3]