以下文章来源于餐企老板内参 ，作者内参君 餐企老板内参 . 餐饮业首席经管新媒体！超500万餐饮老板、产业高端精准读者；财经作家吴晓波、源码资本等投资； 业务涵盖媒体传播、峰会、培训、游学餐访、中餐出海、"餐里眼"大数据、"72餐"供应链平台、行业报 告等…(更多资讯服务下载：餐饮老板内参APP) 一人食 包围北上广深CBD 在广州天河路附近上班的小羽发现，最近的工作餐选择里，出现了很多"一人食餐厅"。 就拿附近的一心一面拉面馆来说，一人一个隔间，店员从隔间的帘子拉开就可以上菜。一个人吃饭，也 充满了仪式感。周边另外2家主打一人食肉米堡、一人食烤肉的餐厅，也是小羽想改善伙食的首选。 来源丨 餐企老板内参 （ID：cylbnc） 作者丨 内参君 图源丨 midjourney 像这类主打"一人食"模式的餐厅，正以肉眼可见的速度，在北上广深核心地段开出新店。 一类是以拉面馆、日式猪排等快餐为主的"一人食餐厅"。 拉面馆多是单店，或少数连锁，如广州的一心一面、超力家拉面馆，以及北京三里屯的23座面馆。这些 拉面馆形式都比较类似，有着类似"自习室一样的隔间"，每个餐位配有左右隔板，前方悬挂布帘，服务 员通过布帘缝隙送餐 ...

Core Insights - The railway catering industry has introduced new offerings this summer, including light meal sets, Northeast cuisine, children's meals, and beverages like milk tea and ice cream [1][3][5][7] Group 1: New Offerings - Light meal sets have become popular, with 47% of nearly 1200 passenger feedback requests in July indicating a demand for lighter food options [1] - Northeast cuisine has gained traction, with over 100,000 travelers enjoying dishes like "Chicken Stew with Mushrooms" on trains from Harbin to various destinations [3] - Children's meals have been creatively designed, featuring potato dishes shaped like "smiley faces" and options like grilled chicken with shrimp and beef with vegetables [5] Group 2: Beverage Innovations - The Guangzhou Railway Bureau has launched a high-speed milk tea series, achieving an average daily sales of over 6000 cups [7] - Seasonal offerings like ice cream have been introduced on trains traveling from cities like Nanchang, Fuzhou, and Xiamen to major destinations [7] Group 3: Ordering Methods - A total of 92 train stations now support internet meal ordering, allowing passengers to scan a QR code on their seat armrest for convenient ordering [9] - Passengers can also order through the 12306 App, with options to pre-order meals from stations along the route [13]

据中国营养学会发布的《2022儿童在外就餐及其相关因素调查报告》显示，6—12岁儿童经常在外就餐 的比例为44.4%。庞大的儿童群体与高频次的外出就餐需求共同勾勒出儿童餐市场广阔的发展前景。相 关研究表明，中国儿童消费市场规模较大，预计在未来还将保持增长态势，若以一定比例的儿童餐饮渗 透率计算，儿童餐饮消费市场规模可观，有望在未来突破更高的数值，《2023年中国儿童餐食行业研究 报告》预测，儿童食品市场规模有望于2025年突破5000亿元。 市场潜力释放 近年来，儿童餐市场热闹非凡，成为餐饮行业的热点。从老牌西式快餐麦当劳，到中餐领域的西贝、米 村拌饭、九毛九等企业，纷纷在儿童餐领域发力。食材、营养、造型等方面成为餐厅吸引家庭客群的利 器。随着家长对儿童饮食健康重视程度的提升，餐饮市场消费将逐渐升级，越来越多的家庭愿意为高品 质的儿童餐买单，推动着儿童餐市场不断发展壮大。 儿童餐市场的潜力正逐渐释放，展现出其作为餐饮行业新增长极的实力。很多人认为儿童餐只是成人菜 品的"小份菜"，但如今这种观念已被彻底颠覆。越来越多的餐饮企业意识到，儿童餐不能只是简单地将 成人餐减量，而是要在食材、搭配、口味到造型等方面进行全 ...

Core Viewpoint - The Chinese catering industry is actively seeking breakthroughs in the face of homogenized competition and price wars, shifting focus towards food safety and quality assurance through source control and process transparency [1][2][3]. Group 1: Industry Trends - Catering enterprises are increasingly collaborating with delivery platforms to enhance food safety and quality, moving away from inefficient price competition [1]. - The industry is witnessing a shift towards value competition centered on trust and quality, as highlighted by various industry leaders [1][2]. - The Chinese Catering Association has issued an initiative to resist "involution-style" competition, advocating for quality-first principles and the rejection of irrational price wars [3]. Group 2: Technological Innovations - Leading companies are leveraging digital tools to strengthen food safety measures, with Hai Di Lao implementing a management information system for food safety risk identification [2]. - Meituan's "Raccoon Kitchen" project aims to establish a food safety mutual trust mechanism, focusing on traceable supply chains and transparent operations [2][3]. - The initiative includes plans to invest in 1,200 "Raccoon Kitchens" nationwide over the next three years to enhance the quality of takeout food [2]. Group 3: Quality and Supply Chain Management - High-quality standards are emphasized as essential for navigating multiple market cycles, with a focus on flavor, nutrition, and emotional delivery [2]. - Supply chain management is identified as a core element for the survival and legacy of traditional Chinese brands amid increasing competition [2]. - The industry is encouraged to innovate in new business models and technologies to enhance overall efficiency and profitability [4].

Core Insights - The rise of specialized children's meals in China's dining market reflects a shift in consumer preferences, driven by younger parents seeking healthier and more convenient dining options for their families [1][9] - The children's meal market in China is projected to reach approximately 450 billion yuan, with a significant portion of family spending now allocated to children's consumption [2][8] Industry Trends - The children's meal segment is becoming a necessity for families, with 80% of households spending 30% to 50% of their budget on children's needs [1][2] - Major restaurant brands, including Xibei, Haidilao, KFC, and others, are increasingly investing in children's meals, indicating a competitive landscape in this emerging market [5][8] Health and Safety Focus - Health and safety are paramount for parents when selecting children's meals, leading to a demand for transparency in ingredients and nutritional information [6][7] - Xibei has introduced a "5 no-additives" policy for its children's meals, emphasizing the importance of healthy ingredients and establishing trust with parents [6][8] Consumer Engagement and Experience - Brands are enhancing the dining experience for families by integrating educational and entertainment elements, such as food education classes and themed dining environments [7][8] - The children's meal market is also attracting new customer segments, including young professionals seeking balanced meal options [7][8] Competitive Landscape - Leading brands are focusing on long-term value rather than price competition, with Xibei positioning its children's meals as a unique selling point [8] - The lack of standardized children's meal guidelines presents an industry challenge, but leading brands are taking steps to establish benchmarks through transparency in ingredient sourcing [8][9]

Group 1 - The Dragon Boat Festival coinciding with Children's Day has significantly increased the demand for family-oriented travel, boosting local consumption in surrounding cities [1] - During the Dragon Boat Festival, an estimated 657 million people are expected to travel across regions, averaging 219 million daily, representing a 3.0% year-on-year increase [1] - Family-friendly attractions accounted for nearly 90% of the top 50 scenic spots during the holiday, with parent-child orders making up 25% of total travel orders [1][2] Group 2 - In the restaurant and entertainment sectors, orders for children's meals and family packages increased by 64%, while group purchases for children's amusement parks rose by 30% compared to the previous week [2] - The average tourism expenditure per person during the holiday has continued to grow, with "light vacation" products seeing an 8.8% year-on-year increase [2] - The "3-hour travel circle" for inbound and outbound tourism has gained popularity, with top outbound destinations including Japan, Hong Kong, South Korea, Thailand, and Malaysia [2] Group 3 - China has expanded its visa-free policy to include five Latin American countries, allowing citizens from Brazil, Argentina, Chile, Peru, and Uruguay to enter China without a visa for up to 30 days starting from June 1, 2025 [3] - This expansion marks the first time the visa-free policy has been extended to Latin America and the Caribbean, increasing the total number of countries eligible for this policy to 43 [3]

端午假期撞上"六一"儿童节，北京商业各业态活力满满。今年端午小长假，首店、首展扎堆亮相各大购 物中心，引来众多游客。除此之外，儿童业态、亲子业态迎来爆发式增长。逛吃不分家，家庭出行成为 主流之下，围绕亲子主题的餐饮消费、玩乐消费十分火热。而老字号品牌在传统节日中显得更加出彩。 端午假期撞上"六一"儿童节，北京商业活力满满。6月2日，北京市商务局发布端午假期消费数据显示， 今年端午节期间，北京市商务局重点监测的百货、超市、专业专卖店、餐饮和电商等业态企业实现销售 额41.8亿元，同比去年端午节期间实现1.6%的增长。全市60个重点商圈假期客流量2328.4万人次，同比 增长2.1%，其中夜间客流量1253.7万人次，同比增长25.7%；实现消费金额66.2亿元，同比增长0.8%。 购物中心作为商业的核心力量，在此次小长假交出了优异的成绩单。刚刚开业不久的中海大吉巷开门迎 客，150余家特色品牌集中亮相，端午假期销售额1200万元，客流量超50万人次。侨福芳草地"画蛇添 福"非遗互动体验展现传统文化魅力，檀谷慢闪公园"新中式播客游园会"创新特色消费IP，隆福寺街"大 娃怪市"、五棵松华熙Live"欢乐大马戏"焕新 ...

Group 1 - The upcoming Dragon Boat Festival holiday, coinciding with Children's Day, is expected to be a "golden period" for the restaurant industry, with an anticipated 20% increase in customer flow compared to regular days [1][6] - Many traditional restaurants are launching special rice dumplings and themed activities to attract young consumers, with a focus on personalized offerings [2][5] - The combination of the Dragon Boat Festival and Children's Day is projected to boost customer traffic by 15% to 20% and sales by approximately 25% [7] Group 2 - Several restaurants are preparing for a surge in customer flow, with some reporting that reservations for private rooms have already exceeded half of their total capacity [6][11] - New menu items and collaborations are being introduced to appeal to younger audiences, such as themed desserts and special children's meals [12][17] - The summer tourism season is expected to further enhance the popularity of Beijing's unique dining experiences among tourists [14]

大批餐饮店仍在加速"逃离"商场。 "投资近300万，撑了一年半还是要关店了。"在成都大魔方开火锅店的小昭（化名）感到商场的生意越来越难做了。他2023年入驻大魔方，开业到现在人 气一直不高，长期处于亏损状态，准备下个月关店了。 在黑龙江凯德广场开儿童餐厅的裴丽（化名），上个月主动搬出了商场，在附近的商业街重新开业了。原因是商场希望她在另一家凯德广场开2店，"开了 等于白扔钱，这边商场的人气也大不如前，谈了几次没成功，就撤店了。" 除此之外，像北京的东南亚大排档"奈斯椰"已宣布不再与五棵松万达广场续约，并于2月15日撤离商场；青岛创意融合菜品牌银棠·新中餐也关闭了青岛崂 山金狮广场店、金鼎利群店等3家门店；西安的韩式烤肉品牌"宽炉烤肉"已先后撤出大悦城、万象天地、合生汇、大都荟等商场…… 去年10月，红餐网曾报道过，在商场客流量下降、租金高企不下、各种隐形要求不断增加的多种因素下，一批餐饮人选择离开商场。 如今再来看，这种势头可谓有增无减，不少资深餐饮人更是直言，至少还要2年，这股撤离潮才能看到拐点，而这背后，商场和餐饮店，可能要共同经历 残酷的洗牌和价值体系重构！ 人流下降、租金不减，商场开店越来越不划算了 ...

Core Insights - The article discusses the strategic transformation of Xibei, shifting its brand positioning from "Northwest cuisine" to "family dining" with a focus on children's meals [1][2][4] - Xibei's revenue from children's meals has seen explosive growth, with a 415% increase from 2019 to 2022, and in 2023, it served 6.4 million children [2][4] - The overall restaurant industry is facing challenges, with a projected growth rate of only 5.3% in 2024, significantly lower than the 20.4% growth in 2023 [4][5] Group 1: Strategic Shift - Xibei plans to rebrand its main brand from "Yao Mian Village" to "Xibei" by the end of 2024, indicating a broader strategy to attract family dining customers [1][2] - The introduction of new menu items, such as roasted duck, signifies Xibei's intention to diversify beyond traditional Northwest dishes [1][2] - The shift towards family dining is not unique to Xibei, as competitors like Laoxiangji, Haidilao, and Jiumaojiu are also entering the children's meal market [1][2][11] Group 2: Market Dynamics - Xibei's children's meal segment has contributed to a significant increase in family customer share, surpassing 65%, with family dining accounting for 78% of sales during peak weekend hours [2][4] - Despite the growth in children's meals, Xibei has experienced a drop in customer retention, with repeat purchase rates falling from 43% in 2019 to 18% in 2023 [6][8] - The competitive landscape for children's meals is intensifying, with various brands launching unique children's meal offerings to capture market share [11][12] Group 3: Financial Performance - In 2023, Xibei achieved a record revenue of over 6.2 billion yuan, driven by the success of its children's meal offerings [4][5] - However, the company anticipates a decline in business performance in 2024, with initial growth projections of 10% being revised downwards due to market conditions [5][6] - The overall restaurant industry is facing a downturn, with many brands struggling to maintain profitability amid increased competition and changing consumer preferences [4][5][11]