"健康中国2030"战略向纵深推进，国民健康意识全面觉醒，健康需求正从"被动治病"向"主动管理"深度转型。然而，快节奏生活引发的情绪失衡、健康信息 杂乱难辨、养生知识"知易行难"、基层健康服务供需不匹配等现实痛点，仍制约着全民健康目标的落地。1月9日，2026无限极全球年会上，新华网 （603888）与无限极旗下品牌养固健联合启动"为国民养生而生.国民养生在行动"计划，以国家级媒体权威背书与行业领军品牌实践经验的深度融合，回应 时代健康课题，标志着无限极从"产品服务提供者"向"健康生活方式引领者"的战略转型迈入新阶段。 6 20 11 2 11 2 11 2 11 2 1 and Virgin ------------ -- la > y the call e 10 . . 1 10 1 20 1 A 3 = 1 A I : . .. te Taura e . 1 : 1 : l 时代痛点驱动转型：从解决方案输出到生活方式引领 国民健康需求的升级，呼唤更具温度、更易践行、更可信赖的健康解决方案。作为扎根中草药健康领域33年的品牌，无限极敏锐捕捉到这一趋势，以"弘扬 中华优秀养生文化，共创更健康、更快乐的生活" ...

Core Insights - The event "New Balance Agreement: National Style Festival" by Yanggujian marks a significant transformation in the Chinese herbal health industry, driven by consumer segmentation and cultural confidence [1][2] - The introduction of the "New Balance" concept aims to address the industry's challenges, including outdated traditional brands and the inefficiencies of emerging brands [2][3] - The festival emphasizes a shift from superficial cultural expressions to a deeper integration of traditional Chinese health philosophies into modern lifestyles [2][3][4] Industry Trends - The Chinese herbal health industry is experiencing a dual development trend: traditional brands are struggling with outdated formulas and scenarios, while new brands are overly focused on trends and concepts, leading to inefficiencies [2][3] - The "New Balance" philosophy presented at the festival aims to create a sustainable growth model by integrating traditional wisdom with modern practices [6][7] Company Initiatives - Yanggujian's "New Balance" initiative includes a unique herbal planting management model that emphasizes quality control across the entire production chain, recognized as an "Outstanding Innovation Model" by the China Association of Traditional Chinese Medicine [4] - The festival features immersive experiences that transform traditional health culture into participatory lifestyle practices, enhancing user engagement and understanding [3][4] Cultural Integration - The "New Balance" concept is represented by the "Balance Tree" icon, symbolizing the integration of cultural heritage and modern technology in promoting health awareness [6][7] - The event showcases the importance of balancing cultural roots with technological advancements, positioning Yanggujian as a trusted brand in the Chinese herbal health sector [7]