Core Insights - The event "New Balance Agreement: National Style Festival" by Yanggujian marks a significant transformation in the Chinese herbal health industry, driven by consumer segmentation and cultural confidence [1][2] - The introduction of the "New Balance" concept aims to address the industry's challenges, including outdated traditional brands and the inefficiencies of emerging brands [2][3] - The festival emphasizes a shift from superficial cultural expressions to a deeper integration of traditional Chinese health philosophies into modern lifestyles [2][3][4] Industry Trends - The Chinese herbal health industry is experiencing a dual development trend: traditional brands are struggling with outdated formulas and scenarios, while new brands are overly focused on trends and concepts, leading to inefficiencies [2][3] - The "New Balance" philosophy presented at the festival aims to create a sustainable growth model by integrating traditional wisdom with modern practices [6][7] Company Initiatives - Yanggujian's "New Balance" initiative includes a unique herbal planting management model that emphasizes quality control across the entire production chain, recognized as an "Outstanding Innovation Model" by the China Association of Traditional Chinese Medicine [4] - The festival features immersive experiences that transform traditional health culture into participatory lifestyle practices, enhancing user engagement and understanding [3][4] Cultural Integration - The "New Balance" concept is represented by the "Balance Tree" icon, symbolizing the integration of cultural heritage and modern technology in promoting health awareness [6][7] - The event showcases the importance of balancing cultural roots with technological advancements, positioning Yanggujian as a trusted brand in the Chinese herbal health sector [7]