1月9日，2026无限极全球年会在北京国家体育馆盛大启幕，而在神州大地的7000家中华养生客厅里，一场场更具烟火气的"分会场"早已热闹开场，共同奏响 了年会主题"向根生长，内力萌生"的生动序曲。 无限极深刻意识到，企业的核心竞争力已不再是单纯的产品销售，而是基于信任的价值共创，于是在2025年正式发布题为"向根生长，积蓄信任生产力"的六 五战略，提出"定义新观念、实践新调养、再造新附近、赋能新伙伴"举措开始了时长一年的以用户为中心的转型，破解行业痛点、回应国民养生需求。 无限极"再造新附近"的核心，是以中华养生客厅为载体，用社区认可的方式，将分散个体联结成温暖共同体——它并非简单恢复传统邻里关系，而是以养生 为共同兴趣，让社区空间孕育社会价值。"新附近"的落地，依托于广覆盖的物理空间网络。无限极拥有7000家线下门店，形成高密度、真下沉的布局优势， 城市社区与县域乡镇居民在家门口即可获取专业健康服务与咨询，下沉市场门店更打破了健康服务的地域壁垒。李锦记集团执行主席、无限极（中国）董事 长李惠森在分享中指出："无限极中华养生客厅的升级改造，以及伙伴们正在开展的大量社群活动，帮助更多人找回了正在消失的'附近'。我 ...

"健康中国2030"战略向纵深推进，国民健康意识全面觉醒，健康需求正从"被动治病"向"主动管理"深度转型。然而，快节奏生活引发的情绪失衡、健康信息 杂乱难辨、养生知识"知易行难"、基层健康服务供需不匹配等现实痛点，仍制约着全民健康目标的落地。1月9日，2026无限极全球年会上，新华网 （603888）与无限极旗下品牌养固健联合启动"为国民养生而生.国民养生在行动"计划，以国家级媒体权威背书与行业领军品牌实践经验的深度融合，回应 时代健康课题，标志着无限极从"产品服务提供者"向"健康生活方式引领者"的战略转型迈入新阶段。 6 20 11 2 11 2 11 2 11 2 1 and Virgin ------------ -- la > y the call e 10 . . 1 10 1 20 1 A 3 = 1 A I : . .. te Taura e . 1 : 1 : l 时代痛点驱动转型：从解决方案输出到生活方式引领 国民健康需求的升级，呼唤更具温度、更易践行、更可信赖的健康解决方案。作为扎根中草药健康领域33年的品牌，无限极敏锐捕捉到这一趋势，以"弘扬 中华优秀养生文化，共创更健康、更快乐的生活" ...

在解决方案的系统性构建上，姚宏睿强调品牌深耕中草药科技，挖掘古典经方智慧，结合现代加工工艺 与西方科学配方，形成"内调外养"的完整体系。今年我们旗下品牌养固健和萃雅推出的"赋活组合"，并 非简单的产品捆绑，而是遵循"扶正气、平阴阳、调脏器"的底层逻辑，从精气血调理入手，满足用户年 轻态需求。其中，养固健借鉴百年宫廷御龄方琼玉膏灵感，精选红参、蛹虫草等道地原料，融合PQQ等 西方成分，夯实内调根本；萃雅则专注 "外养容颜"，依托中英法三国科研力量，破解衰老靶点，构建 细胞修复、充能与胶原新生的三维通路，共同开创中国细胞延衰解决方案。 演讲中，姚宏睿还分享了一款简单实用的情绪调节方法——深度呼吸法，帮助消费者在快节奏生活中快 速缓解紧张焦虑，这也是品牌关注用户情志健康的具体体现。此外，品牌通过线下门店、工作室及经销 商，为用户提供饮食有节、起居有常、运动有度、情志有衡的"四合理"生活方式建议，助力养成健康生 活习惯。 在营销模式创新方面，养固健品牌提出"新平衡主义"倡议，致力于实现身体平衡与生活平衡的有机结 合。通过组织八段锦练习、五音疗愈、茶修、漆扇制作等富有仪式感的线下活动，将东方美学、生命科 学与仪式体验感 ...

中草药智慧与数字技术的范式融合 面对消费者从"功能需求"向"整体健康"的需求变化，无限极创造性地将中草药的平衡智慧、预防智慧、 个性化智慧与数字科技深度耦合。其提出的"三调养"（扶正气、平阴阳、调脏腑）与"四合理"（饮食、 起居、运动、情志）健康理念，通过智能硬件与算法模型转化为可量化的服务方案。 无限极将数字化调养服务作为与用户价值共创的核心载体。用户通过APP参与健康体质评估、接收智能 推荐方案，其使用数据又反向驱动产品迭代与服务优化。这种"产品+服务+数据"的闭环，推动健康消 费从单一交易走向长期价值共建。 11月21日，由《经济观察报》主办、北京希肯国际文化集团联合主办的"2025美好生活新消费高峰论 坛"在北京圆满结束。本论坛已连续成功举办十一届，邀请了政企研学各界代表，现场聚焦高质量与消 费升级的核心议题，共同为中国消费市场走向更健康、更持续的未来建言献策。论坛上，无限极（中 国）有限公司（下称"无限极"）凭借其在健康消费领域的系统性创新，荣获"健康生活守护者"奖项。 从经验驱动到科学可验证的跨越 无限极的质控体系突破了传统健康食品行业"重终端、轻源头"的窠臼。其核心品牌养固健实施的"七统 一"种 ...

Core Viewpoint - The article discusses the resurgence of Infinitus, a leading company in China's health supplement industry, following significant challenges including the "Qianjian incident" and the COVID-19 pandemic, highlighting the company's recovery to over 10 billion in revenue and the implications of this recovery for the health supplement market [2][9]. Company Growth - Infinitus was founded in 1992, leveraging the health consumption trend and traditional Chinese medicine, and quickly adopted a direct sales model to penetrate the market [6]. - The company faced its first major crisis in 1994 due to low brand awareness, leading to the adoption of a direct sales approach that facilitated rapid market entry [6]. - After a regulatory crackdown on direct sales in 1998, Infinitus transitioned to a dealer-based distribution model, which allowed it to survive and eventually thrive during the 21st century [7][8]. - By 2015, Infinitus reached a peak revenue of approximately 26 billion to 30 billion, becoming the top player in China's direct sales industry [8][12]. - The company experienced a significant decline in market share from 8.9% in 2018 to 3.7% in 2023 due to the "Qianjian incident" and the pandemic, but managed to recover to a revenue exceeding 10 billion in 2023 [9][10]. Market Dynamics - The health supplement market in China is projected to grow to 5.8 trillion by 2025, with a year-on-year increase of 12.3% from 2024, driven by an aging population and rising health awareness [3][10]. - Infinitus's focus on traditional Chinese medicine aligns with the growing consumer demand for natural health products, particularly in the post-pandemic era [10][11]. - The company has diversified its product offerings into three main categories: health foods, beauty and personal care, and home products, with health foods being the core segment [11]. Marketing Model and Compliance Issues - Infinitus employs a unique marketing strategy centered on direct sales, experiential marketing, and network expansion, which has been both a growth driver and a source of controversy [14]. - The company has faced scrutiny over its marketing practices, particularly regarding exaggerated claims and compliance with regulations, leading to a series of adjustments post-2019 [15][16]. - Despite mixed consumer feedback on product efficacy, the company continues to navigate the challenges of maintaining consumer trust and ensuring compliance within the health supplement industry [16].

Core Viewpoint - The article emphasizes the importance of transparency and traceability in the production of traditional Chinese medicine (TCM) products, highlighting the need for a rigorous process from cultivation to final product to ensure safety and efficacy. Group 1: Process of Traditional Chinese Medicine - The journey of TCM from seedling to health product involves several critical steps: selection of planting land, timely harvesting, processing, extraction, formulation, packaging, and quality inspection [10][11][12][14]. - The integration of ancient wisdom and modern technology is essential to guarantee the safety and effectiveness of TCM products [12][14]. Group 2: Industry Challenges - The TCM industry faces numerous issues, including over-exploitation of cultivation areas leading to ecological imbalance, soil degradation, and water resource scarcity [14]. - There are concerns about the quality of medicinal materials, with instances of inferior or counterfeit materials being used, and the misuse of fertilizers and pesticides by some growers [15][16]. - Processing practices can lead to contamination and loss of active ingredients, and there are cases of falsified testing data [16][17]. Group 3: Transparency and Traceability Initiatives - The company implements a unique TCM cultivation management model and utilizes a "Sky Eye Traceability Management System" to monitor all stages from planting to packaging, ensuring traceability of each batch of medicinal materials [32]. - Collaboration with prestigious institutions, including Cambridge University and Nobel laureate Hoffman’s team, aims to validate the efficacy of TCM through modern scientific methods [35]. - The production base has received multiple quality certifications, including ISO 9001 and FSSC 22000, ensuring compliance and stability in product quality [37]. Group 4: Commitment to Trust and Safety - The company promotes a philosophy of "trust production power," aiming to build trust through transparency in all processes [42][43]. - The article highlights the importance of making the invisible efforts of the company visible to consumers, fostering a sense of security and confidence in TCM products [48].