使命偏离风险 大量研究表明，在传统商业世界中，女性创业者比男性更难获得资金支持。由于根深蒂固的性别偏见， 女性创业者不仅需要证明项目的创新性和市场前景，还要展现出自己在激烈的市场竞争中脱颖而出的能 力。然而，当商业模式发生转变，社会影响与商业盈利并重，这一局面也许会随之改变。这项新研究发 现，在以创造社会价值为核心目标的社会创业领域，女性创始人拥有明显优势。人们普遍认为女性创业 者更具助人动机，因此更可能坚持初衷，践行企业的社会使命，不会因为扩张野心和经济利益放弃社会 责任。这一发现打破了传统性别角色与领导力之间的假设，为评估创业潜力与人才管理提供了新的视 角。 近年来，社会创业（social entrepreneur-ship）项目如雨后春笋般涌现。据估计，全球已有约1000万个混 合型社会企业，创造了2万亿美元的收入和2亿个就业岗位。不同于仅依赖捐助的传统慈善机构，社会创 业企业致力于通过市场化的方式解决贫困、教育资源不均、环境污染等社会问题，在实现商业可持续发 展的同时兼顾社会价值。 一个经典案例是美国企业家布莱克·麦考斯基（Blake Mycoskie）于2006年创办的TOMS鞋业。布莱克在 阿根廷 ...

Core Viewpoint - The article discusses a consumer's negative experience with a trade-in service provided by a company named "同城帮" (Tongcheng Bang), highlighting issues of price manipulation and lack of transparency in the evaluation process of used phones [1][5][19]. Group 1: Consumer Experience - A social media influencer reported a significant price drop in the trade-in value of their iPhone from an initial assessment of 4488 yuan to 3017 yuan after the phone was received, a decrease of 1471 yuan [1]. - The influencer questioned the validity of the price adjustment, citing a lack of visible damage on the phone as per the official assessment photos [4]. - Many other consumers have reported similar experiences of drastic price reductions during the trade-in process, indicating a pattern of potential price manipulation by the service provider [7][9]. Group 2: Company Background - "同城帮" is a service under Beijing Qili Software Technology Co., Ltd., which is part of the 360 second-hand goods ecosystem, providing comprehensive recycling and trade-in solutions [19]. - The company has raised over 200 million yuan in funding, with notable investors including Suning and 360 Group, indicating a significant backing in the circular economy sector [19][20]. Group 3: Customer Service Issues - The influencer attempted to escalate the issue through customer service, demanding evidence for the price reduction and expressing concerns over the lack of proper handling during the evaluation process [14]. - After multiple complaints, the company offered to increase the trade-in price from 3200 yuan to 4200 yuan, but the influencer refused, insisting on the return of the phone instead [15][16]. - There were indications of potential deceptive practices in customer service interactions, where the influencer was advised to cancel the return request, which could have led to losing the phone [18].