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传媒互联网行业周观察:米哈游AI游戏内测领衔技术突破;《哪吒2》票房占比近五成
Jin Rong Jie· 2025-03-24 10:35
Group 1 - The media and internet industry is experiencing a dual trend of technological breakthroughs and content recovery, driven by AI technology applications and the release of head IP works [1][8] - Mihayou's AI game project has entered internal testing, marking a new phase in the application of AI technology in game development, enhancing efficiency in scene construction and interaction [2][7] - ByteDance launched the image generation tool InfiniteYou, while Alibaba's Quark App upgraded to "AI Super Box," showcasing significant user engagement and technological capabilities [3][4] Group 2 - The film market is led by the domestic animation "Nezha: Birth of the Demon Child," which contributed 1.13 billion yuan in box office, accounting for 48.1% of the weekly total [5][6] - Policies supporting original IP and derivative consumption have been introduced, alongside increased personal consumption loan limits, stimulating market demand and providing long-term growth support for niche sectors [6][8] - The integration of AI technology with content production is moving from experimental to large-scale application, optimizing processes in both gaming and film industries [7][8]