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聚焦“十五五”规划建议丨繁荣互联网条件下新大众文艺
Xin Hua Wang· 2025-10-29 00:40
Core Viewpoint - The Central Committee's proposal emphasizes the promotion of new mass arts under internet conditions, encouraging widespread cultural activities and creative participation from the public [1] Group 1: Development of New Mass Arts - The proposal aims to support and guide the development of new mass arts, leveraging the creativity and innovation emerging from the internet [1] - The rise of new mass arts is attributed to improved living standards and the deepening of information technology, leading to unprecedented public engagement in artistic creation [1] Group 2: User Engagement and Market Trends - By June 2025, the user base for short videos and micro-dramas in China is projected to reach 1.068 billion and 626 million, respectively [1] - There is a concern regarding creators prioritizing short-term commercial gains, resulting in trends of superficial entertainment and homogenization [1] Group 3: Research and Development Ecosystem - It is suggested to enhance research on the development patterns, value logic, and ethical technology use in new mass arts to create a favorable development ecosystem [2] - Emphasis is placed on the importance of quality in new mass arts, focusing on meeting the spiritual and cultural needs of the public [2]