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汽车之家双轮驱动重构汽车消费价值链
Zheng Quan Ri Bao· 2025-08-19 00:12
Core Viewpoint - The automotive industry is undergoing a deep adjustment period, and the "818 Global Car Purchase Festival" organized by Autohome is injecting vitality into the sector through "real benefits and subsidies" and "AI innovation" [1][6]. Group 1: AI Empowerment in the Automotive Industry - Autohome has launched an AI smart assistant that integrates a vast database of vehicle models, reviews, and user feedback, allowing users to receive tailored vehicle recommendations through conversational queries [2]. - The company has developed an "AI toolkit" that includes various AI-driven solutions to assist manufacturers and dealers in improving efficiency and reducing costs, emphasizing that AI enhances rather than replaces human efforts [2]. - Autohome's self-developed Cangjie model has outperformed general models in automotive knowledge assessments, achieving a score of 72.96, which is 13.63 points higher than the second place, thanks to its extensive data analysis capabilities [3]. Group 2: Global Expansion and O2O Ecosystem - Autohome is addressing the challenges of electric vehicle accessibility by establishing a network of "space stations and car exhibitions" across over 200 cities, facilitating a seamless online-to-offline (O2O) experience for consumers [4]. - The company has launched its overseas website, covering countries such as Thailand, Saudi Arabia, the UK, Australia, and Brazil, providing comprehensive information on Chinese automotive brands to international users [5]. - Autohome aims to eliminate information barriers for overseas users regarding Chinese vehicles and provide robust digital support for Chinese brands entering foreign markets, evidenced by a 40% improvement in user profiling accuracy for a domestic brand in the Middle East [5]. Group 3: Strategic Transformation Goals - The ultimate goal of Autohome is to become the "intelligent hub" of the automotive industry, transitioning from a media platform to a comprehensive automotive technology ecosystem, and redefining the concept of the automotive ecosystem [6].