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分形创新:突破认知瓶颈的方法论
Sou Hu Cai Jing· 2025-10-07 14:50
第一曲线(遗传):如美团的"三高三低"战略、字节跳动的推荐引擎; 小S曲线(变异):外卖、抖音、懂车帝等业务,都是从主航道里"分形"出来的嫩芽; 市场选择(隔离):当某条嫩芽突破十倍速增长阈值(如抖音的用户增速),企业会切断资源供给,让它独立生长。 "为什么别人总能从主业里挖出新金矿,而你的尝试却像无根浮萍?"这问题像一粒种子,埋在无数创业者的心底。答案藏在生物学的显微镜下:创新不是凭 空布局,而是像树木分形生长——从根系抽出新枝,用最小单元的变异长出第二棵参天大树。 一、分形创新是什么?别再当"多元化赌徒"了 有个和尚讲过一个死循环故事:"从前有座山,山里有座庙,庙里有两个和尚……"看似荒诞,实则藏着分形创新的密码:整体与局部的自相似性。 达尔文在《人类的由来》里揭示了自然界的秘密:新物种不是突然出现的,而是遗传+变异+自然选择的产物。商业世界同样适用: 有个创业者感慨:"分形创新像给大树嫁接新枝——根系不变,但能长出完全不同的树冠。" 二、如何实践分形创新?四步打造"认知繁殖力" 3. 狠心选优胜:给"十倍速苗子"施肥 当某条小S曲线出现爆发迹象(如用户增长、利润空间),立刻倾斜资源。瑞幸咖啡发现"茶饮" ...
网安协会:已组织菜鸟、马蜂窝等5款App更新升级
Huan Qiu Wang Zi Xun· 2025-08-04 08:45
Core Viewpoint - The China Cybersecurity Association has organized and guided the optimization of five apps in response to issues related to the collection and use of personal information, aiming to enhance compliance with relevant laws and regulations [1] Group 1: Regulatory Compliance - The initiative focuses on addressing problems such as excessive collection of personal information, overuse of sensitive permissions, inconvenient permission settings, and difficulties in account cancellation [1] - The optimization is in accordance with the Cybersecurity Law of the People's Republic of China, the Personal Information Protection Law, and regulations on necessary personal information for common types of mobile internet applications [1] Group 2: App Updates - Five app operators have released updated versions of their applications on app stores or official websites, committing to maintain compliance levels in future updates [1] - The list of optimized apps includes: 1. Cainiao (Mail and Express Delivery) - Version 8.10.715 2. Dongchedi (Used Car Trading) - Version 8.6.7 3. Yiche (Automobile Services) - Version 11.38.1 4. Mafengwo (Travel Services) - Version 11.3.3 5. Tuniu (Travel Services) - Version 11.44.0 [1]
虎嗅【作·嗅之星】周榜第273期
Hu Xiu· 2025-08-04 08:23
作·嗅之星榜单,以周榜的形式,呈现每周新鲜出炉的优秀作品。2025年7月25日~2025年7月31日,虎嗅第273 期,作·嗅之星的获奖文章分别是: 以下为榜单详情: TOP 1:《蒋凡再造一个"美团"?》作者:表外表里 TOP 2:《你说懂车帝不行,那你上》作者:太阳照常升起 TOP 3:《释永信的90年代》作者:君泽 TOP 4:《男女升学人数差距为何越拉越大》作者:经济观察报 TOP 5:《武大图书馆诬告案,是一场规模宏大的校园霸凌》作者:躺平学原理 TOP 6:《"佛门CEO"释永信被查,方丈的商业版图究竟有多大?》作者:凤凰网财经 TOP 7:《卖掉唯一住房的人》作者:真实故事计划 TOP 8:《释永信翻车,关键并不在于财色破戒》作者:冰川思享号 TOP 9:《每月300元的育儿补贴真的少吗?》作者:独立思考 峡付正册互状关下自权成关立 f 红 T 持权益。 TOP 1 表外表里 《蒋凡再造一个"美团" ?》 TOP 2 太阳照常升起 《你说懂车帝不行,那你上》 《武大图书馆诬告案, 是一场规模宏大的校园霸凌》 TOP 3 君泽 《释永信的90年代》 TOP 4 经济观察报 经济观察报 《男女升学人 ...
字节跳动旗下懂车帝宣布投入5亿元等 加码内容生态建设
Core Insights - The conference held on April 25, 2025, announced that Dongche Di will increase support for quality creators with a budget of 5 billion in cash, 150 billion in traffic, and 10,000 quality vehicle sources over the next year [1] - Dongche Di aims to enhance its content ecosystem by signing 200 top creators and restarting the New Energy Leading Plan to find 100 specialized authors for in-depth analysis of new energy vehicles [1] - The user base has grown significantly, with a daily average of 5 million interactions and an 82% year-on-year increase in user scale, particularly among users under 30 and a doubling of female users [1] Group 1 - The creator ecosystem is evolving, with nearly a doubling of creators on both Douyin and Dongche Di, and an increase in diverse content types, including entries from non-traditional automotive authors [2] - Quality content is shifting from mere information provision to deeper analysis, with user search intent for quality content being 1.6 times the average level, leading to higher interaction and follower conversion rates [2] - Dongche Di has provided over 7,000 vehicle source supports and organized more than 20 offline events in 2024 to enhance creator income through initiatives like "Exclusive Filming" and "Content Incentive Program" [2] Group 2 - Approximately 84% of users who show interest on Douyin transition to Dongche Di to explore vehicle databases, and 78% search for specific models and read in-depth reviews, reshaping the car purchasing decision-making process [3] - The "National Automobile Trade-in Intelligent Service Platform" launched on April 21, 2025, offers centralized access to government subsidies for car purchases, covering all 31 provinces and maximizing consumer benefits [3]