Core Viewpoint - The traditional reliance on "acquaintance recommendations" in home renovation is being challenged by the rise of internet service platforms, which offer greater reliability, professionalism, and assurance through structured systems and third-party oversight [1][4]. Group 1: Shift in Consumer Behavior - Over 70% of renovation homeowners are moving away from traditional "acquaintance recommendations" towards internet renovation platforms, indicating a significant trend of "de-acquaintance" in the home consumption sector [1]. - The shift reflects a broader consumer preference for platforms that provide structured guarantees over personal relationships [11]. Group 2: Hidden Costs of Acquaintance Recommendations - The trust established through acquaintance recommendations is often based on personal relationships rather than professional standards, leading to difficulties in accountability and potential conflicts [2]. - Issues arising from acquaintance recommendations can result in financial loss and strained relationships, highlighting the limitations of this approach [2]. Group 3: Advantages of Internet Renovation Platforms - Internet renovation platforms introduce independent third-party oversight and standardized service processes, creating a robust "firewall" for consumers [4]. - Third-party monitoring services are crucial in ensuring objective and fair supervision, breaking industry "hidden rules" [5]. - The systematic approach of these platforms allows for problem identification and resolution, forming a management loop that enhances consumer confidence [8]. Group 4: Case Studies Illustrating Platform Benefits - Case studies from users like Chen and Xiao demonstrate the effectiveness of third-party monitoring services in providing peace of mind and ensuring quality control during renovations [6][9]. - The remote and transparent monitoring model is particularly appealing to busy professionals and those managing renovations from afar, as evidenced by Chen's positive experience [6]. Group 5: Generational Shift in Consumer Trust - Different consumer demographics, represented by users like Chen, Chen, and Xiao, are increasingly favoring platform-based trust over traditional acquaintance-based trust [11]. - The experiences of these users illustrate a transition from reliance on personal connections to a preference for professional guarantees and transparent processes [11]. Group 6: Conclusion on Consumer Decision-Making - The choice between "finding acquaintances" and "choosing platforms" reflects a shift from passive decision-making based on limited information to active decision-making based on transparent rules and professional assurances [14]. - The ability of internet renovation platforms to provide robust guarantees, professional services, and transparent processes positions them as a more rational and reliable choice in the current market [14].

Core Insights - The interview features Xie Shuying, co-founder of Tuba Rabbit, discussing her entrepreneurial journey and the challenges faced in the internet renovation industry [1][2]. Group 1: Industry Challenges - The primary challenge in the internet renovation sector is brand influence, as established players like Taobao and JD.com struggle despite significant investment [2]. - The industry requires a grounded approach, emphasizing the need to address underlying issues rather than relying solely on financial resources [2][3]. - Xie Shuying's attempt to implement a direct sales model resulted in substantial losses, highlighting the risks of overextending without adequate experience [2][4]. Group 2: Business Philosophy - The company maintains a focus on core issues and avoids leveraging debt, which has allowed it to navigate economic downturns without severe impacts [7][8]. - Xie Shuying emphasizes the importance of steady growth and the need for a deep understanding of the business environment to seize opportunities [7][8]. - The company has not borrowed from banks since its inception, demonstrating a commitment to sustainable growth practices [7]. Group 3: Personal Insights and Advice - Xie Shuying encourages young entrepreneurs to be practical and to set achievable benchmarks rather than aiming for distant, high-profile figures [22]. - She reflects on her early aspirations of entrepreneurship, indicating a lifelong passion for business and a willingness to work hard [15][16]. - The importance of resilience and learning from failures is underscored, as each setback is viewed as a valuable lesson [5][6].