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从“绿茵初体验”到“足球夜市”,从“单一竞技场”到“文旅融合体”——江苏足球“双响炮”玩出新花样
Xin Hua Ri Bao· 2025-06-03 23:09
Group 1 - The "Su Super" (Jiangsu Urban Football League) has gained significant popularity, with an average attendance of nearly 10,000 per match, surpassing the average attendance of the China League One during the same period [1][12] - The league has become a phenomenon in the sports industry, contributing to the economic and cultural revitalization of Jiangsu province through events that showcase local culture and drive consumer spending [1][6] - Various sports events, including marathons and football leagues, are transforming cities into vibrant cultural showcases, enhancing their image and tourism appeal [1][2] Group 2 - The integration of local culture into sports events has created immersive experiences, with each city showcasing its unique cultural elements during matches [2][11] - The success of events like the Wuxi Marathon demonstrates the potential of sports to drive economic growth, with the event generating over 5 billion yuan in economic benefits [3][5] - The "event+" model is emerging, where sports events are linked with local tourism and consumption, leading to increased visitor numbers and local business growth [5][6] Group 3 - The rise of outdoor sports as a lifestyle choice is creating new consumption trends, with participants spending between 2,000 to 5,000 yuan annually on various outdoor activities [7] - The sports manufacturing industry in Jiangsu is thriving, with companies producing a wide range of sports equipment and generating significant revenue [7][11] - The Jiangsu government is actively promoting sports events as a means to enhance local economies and community engagement, with policies aimed at fostering a sustainable sports economy [10][12] Group 4 - The operational strategies of successful leagues like the English Premier League are being studied to enhance the commercial viability of local leagues, focusing on sponsorship, broadcasting rights, and merchandise [8][9] - The "Village Super" phenomenon in Guizhou highlights the importance of community engagement and cultural integration in sports, serving as a model for Jiangsu's sports events [11] - The Jiangsu Urban Football League is structured to promote grassroots participation and enhance the region's cultural identity, supported by government initiatives and community involvement [12][13]