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赋能品牌出海,电声股份与零眸智能共建AI联合创新中心
Zheng Quan Shi Bao Wang· 2025-09-05 10:17
Core Insights - The strategic partnership between Electric Sound Co., Ltd. and Zero Vision Intelligent aims to establish the "AI Overseas Joint Innovation Center" to address the globalization adaptation challenges of multimodal AI and Agentic AI technologies for brands expanding internationally [1][2] Group 1: Company Overview - Electric Sound Co., Ltd. is a leading experiential marketing service provider in China, with over 20 years of experience in brand marketing services [1] - The CEO of Electric Sound emphasizes the importance of AI in strategy insight, content production, channel operation, and user service across the entire value chain [1] Group 2: Partnership Objectives - The collaboration will integrate Zero Vision's technological expertise in machine vision, multimodal AI, and Agentic AI with Electric Sound's marketing network and comprehensive brand marketing services [2] - The focus will be on key AI technologies such as multimodal visual recognition, AIGC content production, intelligent marketing agents, and cross-regional model adaptation and evaluation [2] Group 3: Target Industries and Solutions - The partnership will develop customized AI solutions for core sectors of Chinese enterprises going global, including consumer goods and retail, consumer electronics, automotive and smart manufacturing, and healthcare [2] - The AI solutions will encompass a full-cycle process of "insight-execution-feedback," covering market insights, strategy execution, and performance feedback [2] Group 4: AI Value Proposition - The core value of AI in retail brand globalization is to bridge the gap between insights and execution, enabling efficient collaboration between planning and execution [2] - The partnership aims to embed multimodal AI and Agentic AI capabilities into every touchpoint of enterprise globalization, from precise market insight predictions to intelligent decision-making in marketing execution and real-time optimization of feedback [2]