据介绍，关于此次合作，双方将集中突破多模态AI与Agentic AI技术的全球化适配瓶颈，涉及的相关AI 技术包括：多模态视觉识别，即针对全球不同国家/地区的货架陈列差异，训练高精度视觉模型，精准 解析商品陈列状态、竞品分布及消费者动线，为零售渠道优化提供实时数据支撑；AIGC内容生产，基 于多语言大模型与文化语义库，自动生成适配当地文化语境的营销素材，避免因文化差异导致的传播失 效；智能营销Agent，开发具备自主决策能力的Agentic AI，可根据市场实时数据自动调整营销策略，减 少人工干预的同时提升响应速度；跨地域模型适配与评测，针对不同市场的基础设施差异、数据合规要 求及用户行为特征，优化模型参数与部署方案，确保AI能力在任意区域均能稳定高效运行。 与此同时，针对中国企业出海的核心赛道，如消费品与零售、消费电子、汽车与智能制造、医疗健康 等，零眸与电声将推出结合各行业的差异化需求定制的"洞察-执行-反馈"全流程闭环的AI解决方案。 针对AI在零售品牌出海及全球化扩张中的价值，零眸合伙人戴恺表示："AI的核心价值在于打通洞察与 执行的闭环链路。此次与电声股份的战略合作，我们将多模态AI与Agentic ...

Core Insights - The strategic partnership between Electric Sound Co., Ltd. and Zero Vision Intelligent aims to establish the "AI Overseas Joint Innovation Center" to address the globalization adaptation challenges of multimodal AI and Agentic AI technologies for brands expanding internationally [1][2] Group 1: Company Overview - Electric Sound Co., Ltd. is a leading experiential marketing service provider in China, with over 20 years of experience in brand marketing services [1] - The CEO of Electric Sound emphasizes the importance of AI in strategy insight, content production, channel operation, and user service across the entire value chain [1] Group 2: Partnership Objectives - The collaboration will integrate Zero Vision's technological expertise in machine vision, multimodal AI, and Agentic AI with Electric Sound's marketing network and comprehensive brand marketing services [2] - The focus will be on key AI technologies such as multimodal visual recognition, AIGC content production, intelligent marketing agents, and cross-regional model adaptation and evaluation [2] Group 3: Target Industries and Solutions - The partnership will develop customized AI solutions for core sectors of Chinese enterprises going global, including consumer goods and retail, consumer electronics, automotive and smart manufacturing, and healthcare [2] - The AI solutions will encompass a full-cycle process of "insight-execution-feedback," covering market insights, strategy execution, and performance feedback [2] Group 4: AI Value Proposition - The core value of AI in retail brand globalization is to bridge the gap between insights and execution, enabling efficient collaboration between planning and execution [2] - The partnership aims to embed multimodal AI and Agentic AI capabilities into every touchpoint of enterprise globalization, from precise market insight predictions to intelligent decision-making in marketing execution and real-time optimization of feedback [2]