Core Viewpoint - Apple is scaling back its virtual health coaching service, part of a reassessment of its strategy in the growing health services market [1] Group 1: Apple's Strategy - The project, codenamed Mulberry, has been gradually reduced in recent weeks [1] - Apple plans to integrate some features originally intended for the AI-driven service into its existing Health app and roll them out gradually [1] Group 2: Competitive Landscape - Apple faces increasing competition in the health tracking market from companies like Samsung and fitness platform Strava [1] - OpenAI has also entered the health sector with the launch of ChatGPT Health, which analyzes medical test results and provides guidance on diet and exercise plans [1]