来源：环球网 2月11日下午，以"惜声誉·筑信任"为主题的首届中国品牌信任建设年会在西安圆满落幕。本次年会由柠 檬兄弟公关主办，汇聚消费、科技、汽车、金融、大健康、互联网等领域的二十余位企业高管、学界专 家及行业代表，共同探讨数字化时代的品牌信任构建与声誉管理新路径。 柠檬兄弟公关联合创始人刘宁在发表主旨演讲，首次系统提出"惜声誉·筑信任"核心理念，并同步发布 《柠檬兄弟·中国声誉管理标杆案例研究报告（2025）》与《柠檬兄弟·中国品牌信任建设年度观察报告 （2025）》两项年度成果。此举标志着国内公关咨询机构首次以理念引领+系统方法+趋势洞察相结合 的形式，为企业在数字化时代的信任建设提供可落地的综合参考，开启公关咨询行业回应这一时代命题 的新路径。 作为聚焦中国声誉管理实践的年度重磅成果，《研究报告》系统梳理2025年度多行业典型声誉事件，结 合柠檬兄弟一线实战经验，提炼出可复制、可落地的策略模型，为政企各界研判声誉风险态势、优化管 理体系提供权威参考。《年度观察报告》则通过对全年舆情的宏观扫描，揭示了声誉风险的演变轨迹与 管理范式转型方向。 两份报告覆盖消费、互联网、科技、汽车、金融、餐饮、大健康等关键 ...

Core Insights - The "Reputation Capital Scorecard 2026" reveals that weak reputation increasingly erodes companies' revenue, valuation, crisis resilience, and talent management capabilities [2][12] Group 1: Reputation Risk Impact - A survey conducted by Sandpiper Research indicates significant gaps in reputation management among executives across 27 global markets [3][13] - In China, 70% of CEOs report that reputation issues have impacted company transactions and revenue, while 62% believe it affects company valuation [3][13] - 54% of Chinese CEOs state that reputation issues weaken crisis response capabilities, and 59% see challenges in attracting and retaining talent [3][13] - Only 33% of Chinese companies align their actions with customer expectations, with lower alignment reported for employees (45%), government and regulators (45%), investors (43%), and community members (42%) [3][13] Group 2: Global Executive Perspectives - Only 61% of global executives believe their company's reputation is robust [4][14] - Despite 72% of CEOs recognizing the critical role of reputation in business success, only 40% feel adequately prepared to address challenges posed by AI [5][15] Group 3: Insight as a Weakness - The average score for "insight," a key dimension of reputation management, is 55 out of 100, significantly lower than scores for "strategy" (63), "relationships and connections" (65), and "resources" (70) [6][16] - Companies in the top 25% for "insight" are 39 percentage points more likely to employ effective reputation management methods and 32 percentage points more likely to view their reputation as strong [6][16] Group 4: Multiplicative Effects of Reputation Management - Companies with high scores across all reputation management dimensions are more likely to achieve business growth and better withstand external negative impacts [7][17] Group 5: Executive Commentary - Kelly Johnston, COO of Sandpiper, emphasizes the need for companies to rethink reputation management in an era of misinformation and fluctuating public trust [8][18] - Arun Sudhaman from EarnedFirst notes a significant execution gap despite CEOs recognizing the importance of reputation, highlighting a lack of clear accountability and collaboration in integrating insights, strategies, and actions [8][18] Group 6: Reputation Capital Scorecard Overview - The Reputation Capital Scorecard combines five years of global research and insights to quantify and understand the deep connections between reputation and business performance [9][19]