农产品产供销
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破局与重构:2025年中国农产品产供销一体化平台模式创新与数商云实践样本
Sou Hu Cai Jing· 2025-08-29 14:33
Core Insights - The article discusses the transformation of China's agriculture industry driven by digital economy and rural revitalization strategies, highlighting the integration of production, processing, circulation, and sales as a key solution to existing challenges [2] - The F2B2C platform developed by Shushangyun is presented as a replicable solution for digital upgrades in agricultural industry clusters, creating a closed-loop system from production to consumption [2] Policy and Market Drivers - National policies, including the "14th Five-Year Plan," emphasize the acceleration of smart agriculture and digital transformation, with over 20 billion yuan allocated for agricultural digitalization in 2024, 40% of which is for supply chain collaboration platforms [3] - By 2025, the plan aims to increase certified green and organic agricultural products by over 20% and expand cold chain logistics capacity to over 20 million cubic meters, providing essential infrastructure for integrated supply and sales [3] Market Demand and Trends - The demand for quality agricultural products is rising, with urban residents' disposable income expected to grow by 48% from 2020 to 2025, leading to a shift in consumer preferences towards safety, nutritional value, and cultural attributes [5] - The market for specialty agricultural products is projected to exceed 1.8 trillion yuan by 2025, with a compound annual growth rate of 12.3%, and the organic product market expected to grow from 120 billion yuan in 2020 to 380 billion yuan by 2025 [5] Innovations in Supply Chain Management - Shushangyun's platform employs a three-tier architecture of technology, business, and data to create a comprehensive supply and sales platform, covering over 100,000 cooperative farmers and 5,000 acres of planting bases [4] - Key innovations include transitioning from experience-driven to data-driven supply chain management, addressing issues like information gaps, inefficient distribution, and financing challenges for small farmers [4][6] Future Trends - The article outlines a shift from "point digitalization" to "full-chain intelligence," with advancements in AI and blockchain reshaping the agricultural ecosystem [6] - The role of government is crucial in providing policy support and infrastructure, with plans to build 30 national-level cold chain distribution centers by 2025 [8] - Shushangyun aims to empower the agricultural industry through technology, process reengineering, and ecosystem collaboration, promoting standardization, branding, and internationalization [6][7]