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破局与重构:2025年中国农产品产供销一体化平台模式创新与数商云实践样本
Sou Hu Cai Jing· 2025-08-29 14:33
Core Insights - The article discusses the transformation of China's agriculture industry driven by digital economy and rural revitalization strategies, highlighting the integration of production, processing, circulation, and sales as a key solution to existing challenges [2] - The F2B2C platform developed by Shushangyun is presented as a replicable solution for digital upgrades in agricultural industry clusters, creating a closed-loop system from production to consumption [2] Policy and Market Drivers - National policies, including the "14th Five-Year Plan," emphasize the acceleration of smart agriculture and digital transformation, with over 20 billion yuan allocated for agricultural digitalization in 2024, 40% of which is for supply chain collaboration platforms [3] - By 2025, the plan aims to increase certified green and organic agricultural products by over 20% and expand cold chain logistics capacity to over 20 million cubic meters, providing essential infrastructure for integrated supply and sales [3] Market Demand and Trends - The demand for quality agricultural products is rising, with urban residents' disposable income expected to grow by 48% from 2020 to 2025, leading to a shift in consumer preferences towards safety, nutritional value, and cultural attributes [5] - The market for specialty agricultural products is projected to exceed 1.8 trillion yuan by 2025, with a compound annual growth rate of 12.3%, and the organic product market expected to grow from 120 billion yuan in 2020 to 380 billion yuan by 2025 [5] Innovations in Supply Chain Management - Shushangyun's platform employs a three-tier architecture of technology, business, and data to create a comprehensive supply and sales platform, covering over 100,000 cooperative farmers and 5,000 acres of planting bases [4] - Key innovations include transitioning from experience-driven to data-driven supply chain management, addressing issues like information gaps, inefficient distribution, and financing challenges for small farmers [4][6] Future Trends - The article outlines a shift from "point digitalization" to "full-chain intelligence," with advancements in AI and blockchain reshaping the agricultural ecosystem [6] - The role of government is crucial in providing policy support and infrastructure, with plans to build 30 national-level cold chain distribution centers by 2025 [8] - Shushangyun aims to empower the agricultural industry through technology, process reengineering, and ecosystem collaboration, promoting standardization, branding, and internationalization [6][7]
托普云农:政策东风劲吹智慧农业赛道,多维布局抢占高标准农田建设新蓝海
Quan Jing Wang· 2025-05-07 12:50
Core Viewpoint - The company is positioned to benefit from national agricultural modernization policies and high-standard farmland construction initiatives, which present significant growth opportunities in the smart agriculture sector [1][2]. Group 1: Policy and Market Opportunities - The national strategy emphasizes agricultural modernization and aims to enhance comprehensive agricultural production capacity and ensure food security, creating numerous market opportunities for the company [1]. - By 2030, the goal is to establish 1.35 billion acres of high-standard farmland, with a vision to convert all eligible permanent basic farmland into high-standard farmland by 2035, indicating a substantial demand for smart agriculture technologies and products [1]. Group 2: Technological and Operational Advantages - The company has a strong advantage in technology research and development, focusing on cutting-edge technologies such as intelligent perception, machine vision, AI algorithms, and agricultural big data [2]. - It has developed an integrated data collection system to monitor agricultural conditions and provides decision support through proprietary algorithm models, showcasing its capability in project implementation [2]. - The company is committed to increasing R&D investment, optimizing existing products and services, and launching new technologies and products that align with market needs [2]. Group 3: Strategic Initiatives and Industry Leadership - To capitalize on policy-driven growth opportunities, the company is actively expanding its market presence and strengthening collaborations with government agencies, enterprises, and agricultural companies across various regions [2]. - The company aims to leverage its industry influence to participate in the formulation of relevant industry standards, thereby guiding the direction of industry development [2].
带动小农户拥抱“大农业”
Jing Ji Ri Bao· 2025-04-21 21:59
"大国小农"是我国的基本国情农情。第三次农业普查数据显示,我国小农户数量占农业经营主体的98% 以上,小农户的从业人员占全部农业从业人员的90%,小农户经营耕地面积占总耕地面积的70%。 近日印发的《加快建设农业强国规划(2024—2035年)》提出,实施小农户能力提升工程,鼓励小农户 通过联户经营、联耕联种等方式开展生产。这是促进小农户和现代农业发展有机衔接的重要举措,有望 带动小农户拥抱"大农业",提升小农户发展水平。 这些难题背后,反映的是我国小农户"小""散""乱""弱"的状况。为此,要着力提高小农户的组织化、专 业化水平,解决小农户发展难题,不断提升小农户发展能力。 引导和支持小农户开展合作,提高组织化程度。要支持小农户通过联户经营、联耕联种、组建合伙农场 等方式联合开展生产,共同购置农机、农资,接受统耕统收、统防统治、统销统结等服务,降低生产经 营成本。同时,引导小农户依法组建产业协会、联合会,共同对接市场,提升市场竞争能力。 健全面向小农户的社会化服务体系,提升专业化水平。要鼓励各类新型农业社会化服务主体,针对小农 户急需的农资供应、绿色生产技术、农机作业等领域,推出更多优质农业服务,引领带动小 ...