Core Insights - The article highlights the vibrant scenes of the agricultural harvest festival and the significant potential of urban and rural consumption markets during the autumn consumption season [1][3]. Group 1: Consumption Trends - The autumn consumption season, themed "Celebrating Agricultural Harvest and Enjoying a Better Life," runs from early September to the end of November [3]. - In Shandong Rizhao, the market sees an average daily sales volume of 100,000 jin (50,000 kg) for seasonal seafood due to the release of consumer demand [2]. - From September 10 to 19, Douyin reported over 120 million orders of various agricultural products, with a year-on-year increase of 56% in order volume and 47% in transaction value [5]. Group 2: E-commerce and Financial Support - Major e-commerce platforms and financial institutions have launched numerous subsidies and support measures, including 25 initiatives from six well-known e-commerce platforms and 34 measures from eight financial institutions [5]. - The integration of traditional product consumption with innovative online and offline models has revitalized the market, providing consumers with diverse choices [5]. Group 3: Youth Engagement - An increasing number of young consumers are drawn to "earthy and beautiful" products, with many participating in the autumn consumption season [6][7]. - The use of online platforms for purchasing agricultural products has become a preferred method for young consumers, who enjoy the unique flavors of rural products [7][8]. Group 4: Challenges and Opportunities - Despite the booming sales, issues such as incomplete cold chain logistics and internal competition in agricultural e-commerce have been raised [9]. - Experts suggest enhancing cold chain infrastructure and promoting digital technology applications to improve the management of agricultural product logistics [9]. - Local governments are taking initiatives to streamline agricultural product sales channels, enhancing the efficiency of rural products entering urban markets [9].