Core Insights - The introduction of the rural collective economic manager as a new profession is seen as a significant step towards rural revitalization, providing a platform for talented youth to contribute to their hometowns [1][2] - The role of rural collective economic managers includes managing economic activities such as resource allocation, property leasing, and operational management of collective assets [1] - By the end of 2023, China is expected to have 980,000 rural collective economic organizations with a membership of 930 million and total assets reaching 9.6 trillion yuan, highlighting the need for effective management of these resources [1] Group 1 - The rural collective economic manager is informally referred to as the "rural CEO," and is increasingly becoming a pathway for young people to engage in rural revitalization efforts [1] - The establishment of this profession aims to provide opportunities for talented individuals from rural areas to give back to their communities [1] - Various provinces, including Zhejiang and Guangdong, have begun recruiting professionals who are passionate about rural development and possess skills in planning and management, leading to notable economic and social benefits [1][2] Group 2 - Liu Song, the first "rural CEO" in Zhejiang, successfully transformed the local rice industry into a branded operation, increasing collective income from 730,000 yuan in 2019 to 6.09 million yuan by 2024 [2] - The role of rural collective economic managers is crucial in enhancing asset value, brand recognition, and resource allocation efficiency, thereby increasing collective economic returns [2] - The transition from a "familiar society" to a "contract society" in rural areas is facilitated by the rural collective economic manager, contributing to the modernization of rural governance [2]