杭州市余杭区永安村风景如画。 陈 俊摄 广州市"乡村运营青年CEO培育·蜜蜂计划"培训班学员学习冲煮咖啡。 共青团广州市委供图 刘松带领小游客参加"浑水摸鱼"农文旅活动。 王 滨摄 赵应武（右二）与村民一起摘辣椒。 税会静摄 引 子 "辣椒上市，湄潭收购价一斤一块七，比我们这儿高。市场不等人，得快！"前几天，贵州遵义市习水县 程寨镇石门村，在农村集体经济经理人赵应武催促下，干部村民齐上阵，一天采了6吨辣椒，直发遵义 市湄潭县。 任职6年来，赵应武推动石门村集体经济从弱到强，去年村集体经营性收入达146万元。 习近平总书记指出，人才是最宝贵的资源，是加快建设农业强国的基础性、战略性支撑。作为今年7月 人力资源和社会保障部发布的第七批新职业之一，农村集体经济经理人是指为发展壮大新型农村集体经 济，受农村集体经济组织委托，从事资源发包、物业出租、居间服务、经营性财产运营等经济活动经营 管理的人员。 近年来，浙江、广东、贵州等地面向社会招聘爱乡村、会策划、懂经营的专业人才，服务农村集体经济 发展，收效明显。农村集体经济经理人如何助推乡村全面振兴？职业发展前景怎样？ 明晰职责 发挥懂市场、善经营的专长，与村干部有效互动 ...

人民日报记者 苏滨 窦瀚洋 姜晓丹 引子 "辣椒上市，湄潭收购价一斤一块七，比我们这儿高。市场不等人，得快！"前几天，贵州遵义市习 水县程寨镇石门村，在农村集体经济经理人赵应武催促下，干部村民齐上阵，一天采了6吨辣椒，直发 遵义市湄潭县。 任职6年来，赵应武推动石门村集体经济从弱到强，去年村集体经营性收入达146万元。 习近平总书记指出，人才是最宝贵的资源，是加快建设农业强国的基础性、战略性支撑。作为今年 7月人力资源和社会保障部发布的第七批新职业之一，农村集体经济经理人是指为发展壮大新型农村集 体经济，受农村集体经济组织委托，从事资源发包、物业出租、居间服务、经营性财产运营等经济活动 经营管理的人员。 近年来，浙江、广东、贵州等地面向社会招聘爱乡村、会策划、懂经营的专业人才，服务农村集体 经济发展，收效明显。农村集体经济经理人如何助推乡村全面振兴？职业发展前景怎样？ 明晰职责 发挥懂市场、善经营的专长，与村干部有效互动，推动村集体经济发展 "往年一斤辣椒能卖两块钱以上，今年行情差一点。不过我算过，只要价格高于一块三，就有赚 头。"眼瞅着200多亩辣椒将变成实实在在的收益，赵应武心里很踏实。 可在6年前，村里 ...

Core Viewpoint - The recognition of rural collective economic managers as a new profession is a significant step towards enhancing their role in rural revitalization, emphasizing the need for innovative talent cultivation, supportive policies, and optimized evaluation systems [1][2]. Group 1: Talent Cultivation - Innovative talent cultivation is essential to seize new opportunities, with various regions implementing specific training programs for rural managers, such as Zhejiang's "Rural CEO" initiative and Guangdong's training plan for rural managers [1]. - The establishment of a talent pool through the identification of key groups, such as returning migrant workers, is crucial for meeting local needs and enhancing talent development [1]. Group 2: Supportive Policies - The new profession requires updated policies to support flexible labor relations and work methods, particularly in areas like compensation and professional title evaluation [1]. - Policies must evolve to alleviate the challenges faced by this new profession, facilitating its transition towards a more formalized and professional development path [1]. Group 3: Evaluation Systems - A flexible and scientifically grounded evaluation system is necessary to assess the diverse contributions of rural collective economic managers, as their roles can vary significantly [2]. - Combining top-down design with grassroots exploration will help refine the evaluation system, ensuring that it remains relevant and motivating for talent [2].

杭州市余杭区永安村风景如画。 陈 俊摄 广州市"乡村运营青年CEO培育·蜜蜂计划"培训班学员学 习冲煮咖啡。 共青团广州市委供图 刘松带领小游客参加"浑水摸鱼"农文旅活动。 王 滨摄 赵应武（右二）与村民一起摘辣椒。 税会静摄 引 子 "辣椒上市，湄潭收购价一斤一块七，比我们这儿高。市场不等人，得快！"前几天，贵州遵义市习水县 程寨镇石门村，在农村集体经济经理人赵应武催促下，干部村民齐上阵，一天采了6吨辣椒，直发遵义 市湄潭县。 任职6年来，赵应武推动石门村集体经济从弱到强，去年村集体经营性收入达146万元。 习近平总书记指出，人才是最宝贵的资源，是加快建设农业强国的基础性、战略性支撑。作为今年7月 人力资源和社会保障部发布的第七批新职业之一，农村集体经济经理人是指为发展壮大新型农村集体经 济，受农村集体经济组织委托，从事资源发包、物业出租、居间服务、经营性财产运营等经济活动经营 管理的人员。 近年来，浙江、广东、贵州等地面向社会招聘爱乡村、会策划、懂经营的专业人才，服务农村集体经济 发展，收效明显。农村集体经济经理人如何助推乡村全面振兴？职业发展前景怎样？ 明晰职责 发挥懂市场、善经营的专长，与村干部有效互 ...

Core Viewpoint - The recognition of rural collective economic managers as a new profession is seen as a significant step towards rural revitalization, emphasizing the need for innovative talent cultivation, supportive policies, and optimized evaluation systems [1][2]. Group 1: Talent Cultivation - Innovative talent cultivation is essential to seize new opportunities, with various regions implementing specific training programs for rural managers, such as Zhejiang's "Rural CEO" initiative and Guangdong's training plan for rural managers [1]. - Local governments are exploring talent identification and cultivation mechanisms that align with regional realities, enhancing cooperation between educational institutions and enterprises to meet industry demands [1]. Group 2: Supportive Policies - The new profession requires updated policies to support flexible labor relations and work methods, particularly in areas like compensation and professional title evaluation [1]. - Establishing appropriate policies is crucial to alleviate the challenges faced by this new profession, facilitating its formal and professional development [1]. Group 3: Evaluation Systems - A flexible and scientifically-based evaluation system is necessary to assess the diverse situations faced by rural collective economic managers, as their roles can vary significantly [2]. - Combining top-down design with grassroots exploration will help refine the evaluation system, ensuring that talent remains motivated and engaged in their work [2].

Core Insights - The introduction of rural collective economic managers in Rugao marks a significant step towards professionalizing rural operations, with a focus on attracting talent to enhance local economic management [1][2] Group 1: New Initiatives - Rugao has signed a contract with a rural collective economic manager, Zheng Yong, who has extensive experience in rural tourism operations [1] - The role of rural collective economic manager was introduced by the Ministry of Human Resources and Social Security in July, focusing on economic management activities such as resource leasing and property management [1] Group 2: Talent Recruitment and Incentives - Rugao has publicly recruited rural operation talents since July, implementing competitive salary mechanisms to attract skilled professionals [1] - Performance-based rewards ranging from 100,000 to 300,000 yuan are offered in addition to base salaries in specific villages [1] Group 3: Challenges and Opportunities - Pingyuan Pond Village, known for its lotus pond tourism, faces challenges in professional management due to increasing visitor numbers and diverse business operations [2] - The need for professionals who understand management and have a passion for rural development is emphasized by local officials [2]

Core Insights - The introduction of the rural collective economic manager as a new profession is seen as a significant step towards rural revitalization, providing a platform for talented youth to contribute to their hometowns [1][2] - The role of rural collective economic managers includes managing economic activities such as resource allocation, property leasing, and operational management of collective assets [1] - By the end of 2023, China is expected to have 980,000 rural collective economic organizations with a membership of 930 million and total assets reaching 9.6 trillion yuan, highlighting the need for effective management of these resources [1] Group 1 - The rural collective economic manager is informally referred to as the "rural CEO," and is increasingly becoming a pathway for young people to engage in rural revitalization efforts [1] - The establishment of this profession aims to provide opportunities for talented individuals from rural areas to give back to their communities [1] - Various provinces, including Zhejiang and Guangdong, have begun recruiting professionals who are passionate about rural development and possess skills in planning and management, leading to notable economic and social benefits [1][2] Group 2 - Liu Song, the first "rural CEO" in Zhejiang, successfully transformed the local rice industry into a branded operation, increasing collective income from 730,000 yuan in 2019 to 6.09 million yuan by 2024 [2] - The role of rural collective economic managers is crucial in enhancing asset value, brand recognition, and resource allocation efficiency, thereby increasing collective economic returns [2] - The transition from a "familiar society" to a "contract society" in rural areas is facilitated by the rural collective economic manager, contributing to the modernization of rural governance [2]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes the need to accelerate the development of professional standards for rural collective economic managers and to establish a training mechanism to support the growth of new rural collective economies and promote comprehensive rural revitalization [1] Group 1: Development of Rural Collective Economic Managers - A seminar was held to discuss the cultivation of rural collective economic managers, highlighting the importance of training and policy mechanisms [1] - Rural collective economic managers are tasked with managing economic activities such as resource allocation, property leasing, and operational management of collective assets [1] - Their responsibilities include assessing the current status and potential value of village collective assets, preparing development reports, and analyzing rural business models and customer demographics [1]

南农晨读丨粤桂 协作 三江油礼_ 南方+_南方plus 【今日关注】 真乡牵手铁岗小 红村，加码乡村 数字化文旅 7月24日，广东 新业态首个"小 红村"（铁岗 村）培育计划在 肇庆市高要区金 渡镇正式启动。 活动现场，潮州 市玉瑶山庄生态 旅游有限公司、 铁岗文化旅游投 资有限公司与南 方报业传媒集团 旗下"真乡"乡村 旅游服务平台签 署战略合作协 议。三方将秉 持"互惠共赢、 资源共享、优势 互补"原则，在 农文旅数字化转 型、宣传推广、 品牌共建等方面 深化合作，携手 推动乡村旅游资 源整合与服务升 级。 全国人均预期寿 命达79岁，基本 养老保险覆盖 10.7亿人 7月24日，民政 部和全国老龄办 发布《2024年度 国家老龄事业发 展公报》。公报 显示，截至2024 年末，全国60周 岁及以上老年人 口31031万人， 占总人口的 22.0%；65周岁 及以上老年人口 集体经济的发展 尤其重要。 22023万人，占 比达15.6%。全 国65周岁及以上 老年人口抚养比 22.8%。公报同 时显示，全国人 均预期寿命达到 79.0岁，比2023 年提高0.4岁。 观点丨何为农村 集体经济经理 人？ 7 ...

观点丨何为农村 集体经济经理 人？_南方+_南 方plus 7月22日，人力 资源和社会保障 部在2025年二季 度新闻发布会 上，正式发 布"农村集体经 济经理人"等17 个新职业。可以 预见，由于传统 的劳动密集型行 业可能被新技术 大量淘汰、冲 击，"新"的职业 对于农民及农民 工的生存与发展 尤其重要，对于 乡村振兴及新型 集体经济的发展 尤其重要。 在2017年党的十 九大以后，依托 土地集体所有制 和国家的乡村振 兴战略，乡村的 面貌日新月异， 农民的生活获得 了显著改善。但 是，也要看到， 正是由于乡村职 业经理人等人才 的匮乏和不规 范，桎梏了许多 地区乡村振兴的 步伐和效果。所 以，国家对农村 集体经济经理人 的正式认证与重 视，将填补政策 的空白和农村人 才的空白，为下 一步乡村振兴注 入新的动力。 但是，"农村集 体经济经理 人"的定义、责 任等仍然需要进 一步澄清。 第一，农村集体 经济经理人（以 下简称经理人） 和村"两委"干部 有很大区别。经 理人不是村干 部。村干部是行 政村这一"自治 组织"的行政与 执法人员，他们 有特别的责任和 任务，一般不具 体、直接处理农 村集体经济的经 ...