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经理人如何盘活农村集体经济
Ren Min Ri Bao· 2025-09-26 10:02
Core Insights - The article discusses the role of rural collective economic managers in revitalizing rural economies in China, highlighting successful case studies from different regions [8][9][18]. Group 1: Role of Rural Collective Economic Managers - Rural collective economic managers are professionals tasked with developing and managing rural collective economies, focusing on resource allocation and operational management [8][9]. - The introduction of this role aims to stimulate local economies by leveraging local resources and talents, as seen in the case of Zhao Yingwu in Guizhou and Liu Song in Zhejiang [11][14]. Group 2: Success Stories - Zhao Yingwu transformed the economy of Shimen Village by focusing on chili pepper cultivation, achieving a collective income of 146,000 yuan in the previous year [8][11]. - Liu Song, hired in 2020, increased the collective income of Yong'an Village to 6.09 million yuan by implementing agricultural tourism and community events [15][16]. Group 3: Recruitment and Training - Various recruitment strategies are employed, including social recruitment, local selection, and state-owned enterprise assignments, to attract talent to rural areas [17][21]. - Training programs, such as the "Rural CEO Cultivation Plan," aim to equip managers with necessary skills and knowledge, with over 1,000 managers expected to be trained in Guangdong [24][25]. Group 4: Challenges and Solutions - Despite progress, challenges remain in attracting and retaining talent, particularly in less developed regions where resources are limited [19][20]. - Local governments are implementing supportive policies and mentorship programs to help managers overcome operational challenges and enhance their effectiveness [26][28].
人民眼·乡村全面振兴丨经理人如何盘活农村集体经济
Ren Min Ri Bao· 2025-09-26 02:57
Core Insights - The article discusses the role of rural collective economic managers in revitalizing rural economies in China, highlighting their impact on agricultural production and community engagement [2][3][4] Group 1: Role of Rural Collective Economic Managers - Rural collective economic managers are tasked with developing and managing rural collective economies, focusing on resource allocation and operational management [2][3] - The introduction of the "one village, one manager" initiative aims to attract talent to enhance rural economic development [3][4] - Successful examples include Zhao Yingwu in Shimen Village, who transformed the local economy by focusing on chili pepper cultivation and sales [4][5] Group 2: Economic Impact and Community Engagement - Zhao Yingwu's efforts led to a profit of 80,000 yuan for the village, demonstrating the potential for collective economic growth through effective management [5][6] - The article emphasizes the importance of community trust and support for the success of rural economic initiatives, as seen in Zhao's ability to rally villagers around his plans [5][6] - The integration of agricultural production with tourism, as practiced in Shimen Village, showcases a model for sustainable rural development [6][7] Group 3: Recruitment and Talent Development - Different regions employ various strategies for recruiting rural economic managers, including social recruitment, local selection, and state-owned enterprise assignments [10][14] - The article highlights the challenges of attracting talent to rural areas, particularly in western regions, where resources and incentives may be limited [12][13] - Training programs and mentorship initiatives are being implemented to enhance the skills of rural economic managers, ensuring they can effectively contribute to local economies [17][19] Group 4: Policy Support and Structural Changes - Local governments are introducing policies to support rural economic managers, including funding for projects and flexible asset management strategies [20][21] - The article discusses how policy reforms are enabling better management of rural collective assets, allowing for tailored approaches to attract investment [21][22] - Successful case studies illustrate how policy backing can empower rural managers to implement effective economic strategies, leading to improved community outcomes [23]
职业“上新” 发展“上心”
Ren Min Ri Bao· 2025-09-26 02:46
Core Viewpoint - The recognition of rural collective economic managers as a new profession is a significant step towards enhancing their role in rural revitalization, emphasizing the need for innovative talent cultivation, supportive policies, and optimized evaluation systems [1][2]. Group 1: Talent Cultivation - Innovative talent cultivation is essential to seize new opportunities, with various regions implementing specific training programs for rural managers, such as Zhejiang's "Rural CEO" initiative and Guangdong's training plan for rural managers [1]. - The establishment of a talent pool through the identification of key groups, such as returning migrant workers, is crucial for meeting local needs and enhancing talent development [1]. Group 2: Supportive Policies - The new profession requires updated policies to support flexible labor relations and work methods, particularly in areas like compensation and professional title evaluation [1]. - Policies must evolve to alleviate the challenges faced by this new profession, facilitating its transition towards a more formalized and professional development path [1]. Group 3: Evaluation Systems - A flexible and scientifically grounded evaluation system is necessary to assess the diverse contributions of rural collective economic managers, as their roles can vary significantly [2]. - Combining top-down design with grassroots exploration will help refine the evaluation system, ensuring that it remains relevant and motivating for talent [2].
经理人如何盘活农村集体经济(人民眼·乡村全面振兴)
Ren Min Ri Bao· 2025-09-25 22:12
Core Insights - The article discusses the role of rural collective economic managers in revitalizing rural economies in China, highlighting successful case studies from different regions [8][10][12]. Group 1: Role of Rural Collective Economic Managers - Rural collective economic managers are essential for developing new rural collective economies, focusing on resource management and operational activities [8][9]. - The position has gained recognition as a new profession, with the government actively recruiting individuals with relevant skills to enhance rural economic development [8][12]. Group 2: Case Studies - Zhao Yingwu, a rural collective economic manager in Guizhou, successfully transformed his village's economy by focusing on chili pepper cultivation, achieving a collective income of 1.46 million yuan last year [10][11]. - Liu Song, another manager in Zhejiang, improved his village's economic performance from 730,000 yuan in 2019 to 6.09 million yuan in 2024 through agricultural and tourism integration [12][14]. Group 3: Recruitment and Training - Various recruitment strategies are employed, including social recruitment, local selection, and state-owned enterprise assignments, to attract talent to rural areas [18][20]. - Training programs are being implemented to cultivate managerial skills among rural economic managers, with initiatives like the "Rural CEO" training plan in Zhejiang and Guangdong [22][23]. Group 4: Challenges and Solutions - Despite progress, challenges remain in attracting and retaining talent in rural areas, particularly in western regions where resources are limited [18][19]. - Local governments are implementing supportive policies and mentorship programs to assist rural economic managers in overcoming operational challenges [24][25].
职业“上新” 发展“上心”(有所思)
Ren Min Ri Bao· 2025-09-25 22:03
Core Viewpoint - The recognition of rural collective economic managers as a new profession is seen as a significant step towards rural revitalization, emphasizing the need for innovative talent cultivation, supportive policies, and optimized evaluation systems [1][2]. Group 1: Talent Cultivation - Innovative talent cultivation is essential to seize new opportunities, with various regions implementing specific training programs for rural managers, such as Zhejiang's "Rural CEO" initiative and Guangdong's training plan for rural managers [1]. - Local governments are exploring talent identification and cultivation mechanisms that align with regional realities, enhancing cooperation between educational institutions and enterprises to meet industry demands [1]. Group 2: Supportive Policies - The new profession requires updated policies to support flexible labor relations and work methods, particularly in areas like compensation and professional title evaluation [1]. - Establishing appropriate policies is crucial to alleviate the challenges faced by this new profession, facilitating its formal and professional development [1]. Group 3: Evaluation Systems - A flexible and scientifically-based evaluation system is necessary to assess the diverse situations faced by rural collective economic managers, as their roles can vary significantly [2]. - Combining top-down design with grassroots exploration will help refine the evaluation system, ensuring that talent remains motivated and engaged in their work [2].
如皋在全省率先招募农村集体经济经理人
Xin Hua Ri Bao· 2025-09-04 23:46
Core Insights - The introduction of rural collective economic managers in Rugao marks a significant step towards professionalizing rural operations, with a focus on attracting talent to enhance local economic management [1][2] Group 1: New Initiatives - Rugao has signed a contract with a rural collective economic manager, Zheng Yong, who has extensive experience in rural tourism operations [1] - The role of rural collective economic manager was introduced by the Ministry of Human Resources and Social Security in July, focusing on economic management activities such as resource leasing and property management [1] Group 2: Talent Recruitment and Incentives - Rugao has publicly recruited rural operation talents since July, implementing competitive salary mechanisms to attract skilled professionals [1] - Performance-based rewards ranging from 100,000 to 300,000 yuan are offered in addition to base salaries in specific villages [1] Group 3: Challenges and Opportunities - Pingyuan Pond Village, known for its lotus pond tourism, faces challenges in professional management due to increasing visitor numbers and diverse business operations [2] - The need for professionals who understand management and have a passion for rural development is emphasized by local officials [2]
新职业!农村集体经济经理人是做什么的?
Xin Hua She· 2025-08-06 11:57
Core Insights - The introduction of the rural collective economic manager as a new profession is seen as a significant step towards rural revitalization, providing a platform for talented youth to contribute to their hometowns [1][2] - The role of rural collective economic managers includes managing economic activities such as resource allocation, property leasing, and operational management of collective assets [1] - By the end of 2023, China is expected to have 980,000 rural collective economic organizations with a membership of 930 million and total assets reaching 9.6 trillion yuan, highlighting the need for effective management of these resources [1] Group 1 - The rural collective economic manager is informally referred to as the "rural CEO," and is increasingly becoming a pathway for young people to engage in rural revitalization efforts [1] - The establishment of this profession aims to provide opportunities for talented individuals from rural areas to give back to their communities [1] - Various provinces, including Zhejiang and Guangdong, have begun recruiting professionals who are passionate about rural development and possess skills in planning and management, leading to notable economic and social benefits [1][2] Group 2 - Liu Song, the first "rural CEO" in Zhejiang, successfully transformed the local rice industry into a branded operation, increasing collective income from 730,000 yuan in 2019 to 6.09 million yuan by 2024 [2] - The role of rural collective economic managers is crucial in enhancing asset value, brand recognition, and resource allocation efficiency, thereby increasing collective economic returns [2] - The transition from a "familiar society" to a "contract society" in rural areas is facilitated by the rural collective economic manager, contributing to the modernization of rural governance [2]
农村集体经济经理人培育工作研讨会召开
Ren Min Ri Bao· 2025-08-02 21:40
Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes the need to accelerate the development of professional standards for rural collective economic managers and to establish a training mechanism to support the growth of new rural collective economies and promote comprehensive rural revitalization [1] Group 1: Development of Rural Collective Economic Managers - A seminar was held to discuss the cultivation of rural collective economic managers, highlighting the importance of training and policy mechanisms [1] - Rural collective economic managers are tasked with managing economic activities such as resource allocation, property leasing, and operational management of collective assets [1] - Their responsibilities include assessing the current status and potential value of village collective assets, preparing development reports, and analyzing rural business models and customer demographics [1]
南农晨读丨粤桂协作 三江油礼
Nan Fang Nong Cun Bao· 2025-07-26 10:05
Group 1 - The first "Little Red Village" cultivation plan in Guangdong's new business format was officially launched in Zhaoqing City, aiming to enhance rural digital tourism [4][6] - A strategic cooperation agreement was signed between Chaozhou Yuyue Mountain Villa Ecological Tourism Co., Ltd., Tiegang Cultural Tourism Investment Co., Ltd., and the "Zhenxiang" rural tourism service platform under Southern Media Group, focusing on mutual benefits and resource sharing [5][6][7] Group 2 - The National Aging Development Bulletin for 2024 indicates that by the end of 2024, the population aged 60 and above in China will reach 310.31 million, accounting for 22.0% of the total population [12][13] - The average life expectancy in China has reached 79.0 years, an increase of 0.4 years from 2023 [10][14] Group 3 - The Ministry of Human Resources and Social Security announced the introduction of "Rural Collective Economy Managers" as one of 17 new occupations, highlighting the importance of new professions for farmers and rural revitalization [18][20][21] Group 4 - The promotion event for the Sanjiang oil tea brand in the Guangdong-Hong Kong-Macao Greater Bay Area was successfully held, showcasing the integration of local agricultural products into larger markets [23][24][25] - The event emphasized the collaboration between Guangdong and Guangxi, facilitating the processing and distribution of local products like tea and wine [26][27]
观点丨何为农村集体经济经理人?
Nan Fang Nong Cun Bao· 2025-07-25 07:35
Core Viewpoint - The introduction of "Rural Collective Economic Managers" as a new profession is crucial for the survival and development of farmers, especially in the context of rural revitalization and the new collective economy [2][4][8]. Group 1: Definition and Role of Rural Collective Economic Managers - Rural Collective Economic Managers differ significantly from village committee members, as they are responsible for the direct management and operation of collective economic organizations [10][12]. - Managers are essential for the governance and management of villages, working under the coordination of village committees and aligning with the development direction of collective economies [19][20]. - The relationship between village committees and managers should be based on a "delegated agency" model rather than a hierarchical administrative structure, allowing for various management mechanisms to enhance the effectiveness of managers [22][24]. Group 2: Demand and Structure of Management - Each village or professional cooperative requires at least one manager to oversee technical guidance and market operations, indicating a high demand for managers in rural areas [27][28]. - In regions like Guangdong, the geographical complexity and resource richness necessitate multiple specialized cooperatives, leading to a potential need for ten or more managers per administrative village [30][33]. - The remuneration for managers will not burden village finances, as their income primarily comes from the operational revenues of cooperatives and processing plants [35][36]. Group 3: Training and Development of Managers - The cultivation of rural managers requires a robust exit mechanism in the talent market and the establishment of formal training institutions, ideally supported by government initiatives [38][39]. - There is a significant gap in professional agricultural talent in rural areas, necessitating the revival of agricultural schools to train local managers who are familiar with practical agricultural techniques and market operations [44][46]. - The new "Rural Collective Economic Managers" should primarily consist of local youth under 30, who have a strong connection to their hometowns, ensuring stability and retention in these roles [52][53]. Group 4: Integration of New and Traditional Practices - Managers are not solely focused on new technologies or business models; they also play a vital role in traditional sectors such as agriculture and tourism, integrating modern techniques with established practices [54][56]. - The work of managers encompasses both innovative approaches and traditional agricultural practices, ensuring a balanced development strategy for rural economies [57][58]. - The emergence of managers as a new profession presents opportunities for rural revitalization, but requires ongoing government support in policy, training, and resources [60].