Investment Rating - The investment rating for the company is "Buy" with a target price of RMB 15.64 [1][5]. Core Views - The company reported a total revenue of RMB 6.335 billion for the first half of 2025, a year-on-year decrease of 8.09%, while the net profit attributable to shareholders increased by 31.46% to RMB 1.017 billion [1][2]. - The decline in revenue is attributed to the company's proactive reduction of low-margin bulk business and a decline in traditional e-commerce channel sales [2]. - The overall gross margin improved to 45.84%, an increase of 1.26 percentage points, mainly due to lower raw material prices [2]. - The company maintains a leading position in the book publishing market, with a market share of 5.25% in the national book retail market and 6.07% in the new book retail market [3]. - The digital education business is advancing, with significant user growth on platforms like Beike and Xiangjiao Zhihuiyun [4]. Summary by Sections Financial Performance - For Q2 2025, the company achieved revenue of RMB 3.461 billion, a year-on-year decrease of 11.10%, while net profit attributable to shareholders was RMB 648 million, an increase of 32.31% [1][2]. - The company plans to distribute a mid-term dividend of RMB 1.00 per 10 shares for 2025 [1]. Market Position - The company ranks second in the overall book retail market and first in the new book retail market, with strong performance in various segments such as education and academic culture [3]. Digital Education Initiatives - The K12 education platform, Beike, has reached 8.52 million users, and the "Xiangjiao Zhihuiyun" platform had over 39 million visits in the first half of 2025 [4]. Profit Forecast and Valuation - The forecast for net profit attributable to shareholders for 2025 is RMB 1.702 billion, with a projected PE ratio of 16.5X for the same year [5].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 17.10 [7][8] Core Views - The company reported a revenue of RMB 13.349 billion for 2024, a year-over-year decrease of 1.94%, but the net profit attributable to the parent company was RMB 1.370 billion, which is higher than previous expectations [1] - The overall gross margin improved to 44.35% in 2024, up by 3.00 percentage points year-over-year, primarily due to a decrease in paper costs and adjustments in revenue structure [3] - The publishing business revenue grew by 3.9% in 2024, driven by increased efforts in promoting educational materials outside the province [2] Revenue and Profitability - The company’s revenue for Q1 2025 was RMB 28.74 billion, a decrease of 4.18% year-over-year, while the net profit attributable to the parent company increased by 29.99% to RMB 3.69 billion [1] - The adjusted net profit forecasts for 2025-2027 are RMB 1.702 billion, RMB 1.751 billion, and RMB 1.786 billion respectively, reflecting a significant increase from previous estimates [4] Cost Structure and Margins - The gross margin for Q1 2025 reached 45.29%, an increase of 4.41 percentage points year-over-year, attributed to lower paper costs and a shift in revenue structure [3] - The report indicates that the company is focusing on reducing the scale of low-margin products, which has positively impacted overall profitability [2][3] Market Position - The company holds a 5.37% market share in the national retail book market, ranking second, and a 5.88% share in the online book retail market, also ranking second [2] - The company is recognized as a leader in the educational publishing industry, demonstrating stable operations and a commitment to enhancing its market presence [1][2]